电视节目必须重视形象战略

电视是多功能的现代化宣传工具，电视及其电视节目在为它所报道的一切对象忠实服务的同时，电视也应为自身设计一套形象战略，通过可视形象及语言形象，来确定、吸引目标观众群，从而创造自己电视的品牌形象。     

包装设计与品牌塑造

传统意义的包装设计是用容器或包扎物来保护和美化产品。而现代社会为使产品在市场上标明产品身份、提高产品市场竞争力，在包装中加入了品牌概念。所以现代包装设计除了满足产品包装的基本要求保护和美化产品外，还具有品牌推广的作用。     

浅析女装设计中的“儿童化”倾向

随着时代快速的发展,人们对于服装的要求已不简单是功能性与技术性,更加关注服装带给人的情感需要。"儿童化"的女装设计运用逆向思维将童趣理念载入服装中,形成一种稚趣、幽默、俏皮、轻松的设计风格,将成年女装实现了"减龄化",迎合了人们对服装的情感需要,在这个宣扬年轻的社会中为成年女性着装多提供了一种选择。本文分析了女装"儿童化"设计的造型特征、色彩与图案、材料、配饰几方面的表现手法,探讨了儿童语言在成年女装中的运用。     

如何做好援外工程设计工作

设计图纸的优劣直接影响现场施工的顺利进行。本文分别对设计工作包括的方案设计、初步设计、施工图设计,图纸交底等环节对工程的影响进行分析,结合现场施工配合,论述作为一个设计者,如何做好援外工程的设计工作。     

我国基本公共服务均等化的标准设计

基本公共服务均等化标准是实现均等化的基本途径。制定基本公共服务均等化标准必须坚持城乡一体化原则、平等与均衡相统一原则、机会均等优先原则、防止平均化陷阱原则和防止福利化陷阱原则;必须从多维度视角出发,明确基本公共服务均等化标准种类上的民生性、数量上的最低性、阶段上的动态性、形式上的多样性以及构成上的多元性。     

服装设计中的服装材料再创造

本文从服装材料与服装设计的关系、服装材料再创造的意义、历史中的服装材料再创造、服装材料再创造的表现方法,以及在设计中的应用等方面进行了探讨,指出服装材料的再创造,不但体现了艺术领域追求独特的个性风格,而且能够满足多变化、个性化的市场需求,未来必将成为服装设计发展中备受关注的焦点。     

如何在当代设计中认识装饰

在当代设计中,如何对待装饰问题,存在一些误解。本文围绕这个问题展开,从设计的视角重新审视了装饰艺术,并提出在现代设计中,装饰成为一种风格的追求。     

Innovation in food service technology and its strategic role

Innovation in food service technology offers differentiation and cost leadership in strategic terms. The majority of food service businesses do not have research and development laboratories. At present, the innovations in equipment design and layout, packaging and service techniques are of a defensive or reactive nature. Examples of defensive innovation include faster and better preparation methods, improved temperature control, even heating, energy and labour savings, less waste, better sanitation, faster service and flexibility. In contrast, developments in offensive or pro-active innovation, which can radically change current practices, are rare. Novel food service processes can evolve as a result of adoption of technological breakthroughs in “high tech” fields of the economy. This justifies investments in offensive research and highlights the importance of technical competencies for a food service professional.     

The effects of influence strategies on dealer satisfaction and performance in Taiwan's motor industry

The studies of influence strategies in channel relationships have focused on western, individualistic countries. This study seeks to extend the empirical findings in Taiwan's motor industry to elucidate differences among diverse context. The results reveal that the promise strategy must be separated from coercive strategies and the request strategy must be separated from noncoercive strategies under the context of Taiwan's motor industry. Moreover, discrimination between economic and social satisfaction helps relationships between influence strategies and satisfaction and the effects of satisfaction on performance to be understood. The dealer's satisfaction is positively related to his performance, and social satisfaction is more important than economic satisfaction.     

浅述CI设计与企业文化

CI作为一种创造企业形象、增强企业形象影响力、改善企业管理的有效工具,已经被证明是一种功能强大的企业推进剂。CI系统构建的战略体系同企业文化各个层面密切相关。成功的企业正是在CI设计的过程中将企业文化与企业经营成功的相结合。