中国制造业升级路径的新视角:文化产业与制造业融合

前人的研究主要是从技术创新的视角来探讨产业升级,却忽视产业升级应该是多种路径的综合运用.文章认为中国制造业的升级在坚持技术创新传统路径的基础上,还可以开辟文化产业与制造业融合的新路径.通过文化产业与制造业的延伸融合、交叉融合以及关联融合,充分发挥文化产业既是消费服务业,又是生产服务业的作用,提升制造业的文化附加值,促进制造业升级.     

文化差异与跨文化民航客舱服务职业教育

伴随着中国民用航空市场大众化和民航运输服务贸易全球化,中国民航客舱服务对象文化背景多元化趋势日益明显。如何应对各种文化差异及由此所引发的文化冲击和沟通障碍、冲突和误解,已成为中国民航客舱服务职业培养亟待解决的新课题。本文着力探讨文化差异对民航客舱服务影响,探寻文化差异背景条件下的跨文化客舱服务对策,以利于推动中国民航客舱服务职业队伍培养质量的不断提升。     

高职房地产经营与估价专业人才培养规格研究——以广东省为例

以广东省为例分析了房地产经营与估价专业人才的行业需求,并通过对高职房地产经营与估价专业     

传统文化现代化的中国特色路径——以景德镇陶瓷文化为例

实现现代化是每个发展中国家的主要目标,而传统文化的现代化是国家现代化进程中重要的组成部分。通过景德镇陶瓷文化的发展说明特色文化的形成过程,从景德镇特色陶瓷文化看中国特色文化的形成路径——＂中国特色＂,它是以传统文化为资源和根据,对本民族和其他民族文化主动选择,有选择地吸收,博采众长形成的。     

关于工民建工程施工中墙体质量问题的探讨

社会的不断进步带动了经济的高速发展,经济的快速发展又在很大程度上促进了人们生活水平的不间断提高.人们在不断提升自己生活水平的同时,对于自身居住、工作的环境有了更高的要求,因此,人们对于建筑行业的关注程度也有了很大程度的增加.一个建筑施工企业如果想要在整个建筑行业中处于不败之地,就必须要保证自身施工项目工程的质量,在工民建施工中,墙体的质量一直在整个工民建工程施工中处于主导地位.本文中,笔者就关于工民建工程施工中墙体质量问题进行探讨.     

Assessing cross-cultural marketing theory and research: A commentary essay

Cross-cultural research (CCR) is extremely important for advancing understanding of the range and limits of theoretical constructs and frameworks across different cultural contexts. CCR also provides an important understanding of the differences between countries and cultures. This commentary essay examines the review conducted by Engelen and Brettel (2010) and comments on shortcomings, as well as identifying areas where more needs to be done. A critical first step is to properly define the unit of analysis. This step is particularly critical as the concept of “national culture” is becoming increasingly less relevant and the appropriate culture unit for examination is often a smaller, more homogeneous grouping within a given geographic location. This view allows more meaningful inferences to be made and controls for possible contextual confounds, as well as providing a richer understanding of the limits of national culture in an increasingly global economy.     

Materialism,fashion consumers and gender: a cross‐cultural study

The purpose of this study was to examine the relationships among materialism, gender and fashion consumer groups from two countries – one representative of an individualistic culture (US) and one representative of a collectivistic culture (Korea). Participants were 397 students from a university in Korea (n = 221) and a university in the US (n = 176) who completed the questionnaire. The materialism construct showed adequate reliability for participants in both cultures. Fashion change agents scored higher on materialism (centrality and success) than fashion followers. Females scored higher on materialism than males which seemed to be based on higher scores on the centrality subscale. Participants from the US and Korea differed on all three subscales of materialism with US participants scoring higher on centrality but lower on success and happiness than Korean participants. The findings of this study provide valuable implications for fashion marketers and retailers in Korea and US. The findings are limited to Korean and US consumers and cannot be generalized to other cultures. This paper fills a gap in the literature by comparing materialistic values between genders and fashion consumer groups in an individualistic culture (US) and a collectivistic culture (Korea).     

计算机应用型人才的培养模式研究

当前,计算机科学与技术专业培养人才过程中的主要矛盾是：学校重视理论知识的系统传授,轻视应用技能的强化培养,培养的人才偏重于学科型、学术型,缺乏独立解决问题的能力;对计算机开发、管理工具和方法的应用不熟、经验不足、缺乏对现实事物的抽象能力。为促进我国信息化进程的发展,为提高计算机专业毕业生的就业率。需要对现行的教学模式进行改革,应转变教学观念,以市场为导向、培养实用型人才为目的,改革教学体系与课程设置,构建双师型师资队伍。开展校企合作,建设以项目为主导的实践实习基地,提高学生综合运用能力。     

利用金融工程技术发展住房金融业

住房金融对发展房地产业具有重要作用 ,我国的住房金融尚处于起步阶段 ,需要从理论和实践上加以深入研究。从金融工程角度出发 ,提出开发各种住房金融产品乃至住房金融衍生产品 ,可以更好的适应国情 ,满足市场发展和人们消费的要求。     

浅谈公路工程施工成本过程控制

文章分析了在公路工程施工过程中进行成本控制的基本原则,并结合实际情况,提出了具体的控制成本支出的方法和降低施工成本的措施.