发达国家林产品绿色政府采购政策兴起及发展趋势

回顾了英国、新西兰、丹麦、法国、日本等发达国家的林产品绿色政府采购政策兴起及其历程,并对未来发展趋势进行分析。虽然实施时间比较短,林产品绿色政府采购政策的实施效果尚难以得到准确评估,但从长远来看,实施林产品绿色政府采购政策将促进林产品的合法交易和相关国家木材的可持续发展,具有较好的发展前景。另一方面因国情不同,木材贸易现状各异,目前各国对林产品绿色政府采购政策分歧较大。中国作为木材贸易大国,对此应加以重视。     

公路绿化中油松移栽成活状况调查与分析

随着城市的不断发展,公路网建设越来越密,而且等级越来越高。与此同时原有的公路绿化模式由简单的行道树已经演变成乔灌结合、花草结合、针阔叶结合的立体多层次绿化景观。通过就近两年移栽大树油松成活率的调查,认为针对不同技术措施,可以得到不同的结果。     

基于绿色营销理论的森林旅游产品开发方法

指出森林旅游产品开发必须在兼顾生态旅游专门层次的基础上,应着重满足大众旅游市场基本层次的需求;并应用绿色营销理论为指导,从森林旅游产品的可持续发展目标、开发技术和市场需求等层面,探讨森林旅游产品开发的应用性方法——以生态理念为先导,以产品创新为核心,以主题形象为特色,以本土设计为内容,以休闲体验为重点的"生态、创新、主题、本土、休闲、体验"6环节开发方法,使指导理论具象化,更具操作性。     

21世纪桂林旅游业发展问题研讨

为使桂林旅游业在２１世纪能够有大的作为,并在激烈竞争的国际旅游市场上立于不败之地,针对桂林市旅游业现存的问题,就桂林旅游企业改革、城市定位、旅游法制建设、旅游产品开发、旅游意识建设５个方面进行了较为深入的探讨     

政企分开政策驱动下国有森工企业转型路径研究

回顾了国家的林业政策,梳理了黑龙江国有森工企业的转型要素,分析了国有森工企业转型发展路径的影响因素。基于政企分开的政策因素与企业的发展需要,结合国有森工企业转型存在的现实问题,分别从企业转型能力、企业转型意愿和企业转型方向3个方面阐述政企分开政策对国有森工企业转型的驱动作用。在此基础上,提出在政企分开政策驱动下国有森工企业转型发展的实现路径,并从重新定位政府与市场关系、注重培育国有森工企业内部组织平台化转型路径和构建品牌转型路径3个方面进行国有森工企业转型发展的路径研究。     

退耕还林背景下农户收入的社会网络效应分析 ——以四川南江县白滩村为例

研究目的:探讨退耕农户在生产力安排和收入结构方面是否存在同群效应或者互补效应,以及劳动力流动、退耕还林政策因素对农户收入结构的影响机制。研究方法:考虑农村社会网络内部农户间互动对其决策的影响,利用空间权重矩阵精确且全面地捕捉和定位社会网络复杂关系,构建空间计量模型展开分析。研究结果:(1)在白滩村社会网络体系中,农户的农业收入比增长1%,其亲戚邻居的家庭农业收入比降低6.7%,这一情况反映了劳动力由农业部门向非农部门转移而产生的社会网络"互补效应";(2)白滩村退耕程度越高的农户,其农业收入占家庭总收入比例就越高,退耕程度每增加1%,农业收入比将提高5.2%;(3)家庭总劳动力越多的,农业收入占总收入比例越低,其中家庭农业劳动力每流出1%,农业收入比减少3.2%。研究结论:(1)将白滩村社会网络的互补效应应用于其农村信息共享平台建设;(2)通过鼓励种植收入较高的经济林提高农民退耕还林积极性;(3)以就业为核心促进白滩村剩余劳动力转移。     

基于责任定位法的工业用地集约利用绩效评价 ——以江苏省盐城市为例

研究目的:通过编制盐都区工业用地绩效编码,分析绩效编码的含义对工业用地集约利用现状的解释能力,验证责任定位法是一个科学实用的绩效评价方法。研究方法:归纳分析法和实证检验法。研究结果:(1)责任定位法中每个指标代码能够真实反应相应评价指标的绩效等级,不涉及权重和综合得分问题,克服了综合评分法评价结果可比性低的特点。(2)绩效编码能够客观直观地衡量工业用地的集约利用效果,其含义与原始数据所反映的用地绩效情况相符。研究结论:(1)责任定位法具有科学性,绩效编码没有歪曲、偏离宗地绩效的实际情况。(2)责任定位法给出的宗地绩效信息具有实际使用价值,可以反应宗地绩效高低的直接原因,指导企业和管理部门采取相应措施提升用地绩效或清退低效用地。     

中国茶叶企业转变传统营销模式发展连锁经营的探讨

当前茶叶企业的营销环境发生重要的变化,需求逐年增长并呈多元化发展,供过于求的趋势日益严重,竞争加剧。中国茶叶企业必须抓住机遇、迎接挑战,避免在竞争中淘汰出局。近几年,越来越多的茶叶企业转变传统营销模式,展开连锁经营,因此,本文结合实际,在分析传统营销模式的特点与营销环境变化的基础上,探讨连锁经营这种现代营销模式与传统的茶产业如何结合运作,以更好地发挥优势,取得实效。     

What Initiatives Are British Food Retailers Taking to Improve Children’s Health and Nutrition?

Along with food manufacturers, retailers contribute directly to the national diet. While efforts to reformulate private-label products have been assessed, little research considers other voluntary initiatives to impact public health. We explore efforts targeting children’s health and nutrition. Making use of the corporate social responsibility reports of the seven leading retailers from 2006 to 2011, we examine the types of actions, by which retail chains and when. Before 2008, most retailers reported on initiatives promoting children’s nutrition education and physical activity in schools. Since 2009, references to such programs have decreased, with a shift toward child wellness. We find that retailers differ in approaches and commitment. Those with larger market shares mention initiatives more frequently. Most activities are related to nutrition education, developing cooking skills, and promotion of physical activity and not product reformulation. Our research suggests these efforts are not coordinated, might be misplaced, and do not persist over time.     

The role of brand schemas,information transparency,and source of message on apparel brands' social responsibility communication

In today's complex business environment, apparel brands are communicating about their socially responsible (SR) practices through marketing messages to create a niche for themselves and show their SR efforts. However, SR aspects of products are difficult to verify by consumers. To help brands effectively communicate their SR efforts, this study assessed how consumers process an apparel brand's SR messages based on their prior experiences with that brand (brand schemas). Information transparency on messages and source of messages were tested as external cues to influence consumers' brand schemas and SR message evaluations in a mixed method repeated measures online experiment using a national US consumer sample. Results from regression-based conditional process analyses indicated that increased congruity of consumers' schemas to the fact that brands are SR led to more favorable attitude toward brands' SR messages. Also, presence of high information transparency on SR messages influenced consumers' schemas positively, and in turn, they evaluated messages more favorably. However, consumers were not influenced by whether messages were made by brands or third-party organizations. The study results show the importance of brand schemas and information transparency on apparel brand communications, helping both apparel brands and educators create effective SR-related marketing strategies.