Leveraging sponsorship with corporate social responsibility

Sponsors increasingly engage in corporate social responsibility (CSR) activities surrounding sponsored events (e.g., the soccer World Cup and Olympic Games). This study examines how linking CSR to sponsorship affects consumer attitudes towards sponsoring brands. Schema theory suggests that consumer CSR perception and brand credibility act as serial mediators. They transfer the positive effects of a CSR-linked sponsorship strategy. These effects only occur for brands with a moderately low congruity to the sponsored event (but not for brands with a moderately high congruity to the sponsored event). Two experiments measuring (Study 1) and manipulating (Study 2) sponsor–event congruity confirm the proposed mediation mechanism for brands with a moderately low sponsor–event congruity. CSR-linked sponsorship (vs. sponsorship without CSR linkage) does not influence attitudes towards brands with a moderately high congruity to the sponsored event. The study develops theoretical and practical implications for sponsorship and CSR strategies.     

网络群体事件处置与舆论引导联动的模式及程序

事件处置与舆论引导联动是网络群体事件应对的基本环节之一。目前对是否需要联动已有诸多论述,但就如何联动以及联动的模式及程序仍存在不同理解。文章认为,其联动的基本模式包含内部和外部联动两个方面内容;联动的基本程序主要体现在三个环节,即：内部联动一外部联动一组织舆论引导。文章最后还就事件处置与舆论引导联动机制的基本要求作了简要阐述。     

企业对外直接投资微观绩效研究

以2007—2010年我国A股上市公司发生对外直接投资事件作为样本,一方面运用事件研究法探讨我国企业对外直接投资的市场绩效;另一方面结合因子分析法和数据包络分析考察财务绩效。研究表明,我国企业开展对外直接投资在短期内能够给股东带来一定的财富效应;在财务绩效方面,五年内财务变化趋势大致呈＂V＂型,对外投资完成后第三年业绩水平有所提高,但低于投资前一年,企业对外直接投资短期综合绩效未能明显改善。     

近年来国内学界对中国（上海）自由贸易试验区的研究述评

近年来中国学术界对中国（上海）自由贸易试验区的研究在逐步深入,该研究也一直是学术界的研究热点之一。本文对此进行了分类和述评,并在这一基础上提出了应运用各学科的合力为自贸区建设提供较为全面的理论支持、认识到研究的整体性和长程性、将上海自贸区置于世界经济的框架中进行研究等研究策略。     

借壳上市对我国沪深两市有效性影响研究

取2010-2013年沪深综指和2008-2013年间借壳上市公司的数据,基于单位根检验和事件分析法,用经GARCH改进的市场模型对我国沪深两市的有效性进行了实证研究.结果表明,我国沪深两市已达弱式有效,但还未达到半强式有效,上海股票市场有效性比深圳股票市场强,深圳股票市场投机行为比较明显.股价的提前反应从侧面反映了我国证券市场仍然不成熟,内幕消息提前泄露的可能性较大,对此应不断完善借壳上市过程中相关的法律法规;加大对公司借壳上市的监管力度;规范股票市场的各项机制,改进股票市场的有效性.     

群体性事件的生成土壤与理性应对

对群体性事件做清晰的概念界定,并基于现有文献对类型归属做明确的划分。深刻阐述社会转型的冲突与调适、刚性稳定的利益悖论、公共危机治理的处置失当、社会心理失衡的非理性应对是引发群体性事件的深层诱因,以资从制度规范和实践应对的维度,提出建构和完善群体性事件处置的政策体系,解释了强化群体性事件处置的操控性技术的可行性,并借鉴国外群体性事件处置的理论技巧,提出坚持"现场第一"原则、"处境化"思维、警察权的配制与使用等操作化建议,以此使各地应对群体性事件的有效经验制度化,实现国家长治久安。     

面向民汉融合的实践教学创新模式分析

本文在分析新疆教育现状的基础上,讨论了面向民汉融合的实践教学改革的必要性,提出了面向民汉融合的新疆高等教育实践教学创新改革模式;深入分析如何构建专业知识网络体系及基于民汉融合小组的实践网络模式;讨论如何加强实践教学的知识传导管理,引导教师与学生在教学知识网络中通过反馈进行互动。     

Do rating agencies’ decisions impact stock risks? Evidence from European markets

This article analyses the effect of rating agencies’ decisions on stock risks for European issuers concerning five kinds of events. Our approach is an extension of dummy variable regression event study methodology, using a GARCH(1,1) estimation to capture simultaneously the impact on both systematic and specific stock risks. This new methodology allows us to obtain both global results by categories of rating decisions and individual results, event by event. We document, globally, a positive impact of upgrading on systematic risk, a negative impact of rating confirmation on specific risk, and no significant impact in all other cases. Regarding event-by-event results, the proportion of rating actions exhibiting a significant effect on risk is almost always observed between 20% and 30%. The weak evidence of a global effect on systematic risk may be due to the lack of informational content of the rating decisions on the stocks’ risk, or the existence of rebalancing effects between systematic and idiosyncratic risks. Furthermore, it should be noticed that the decline in volatility in case of a rating affirmed is an insight of the certification role played by the agencies.     

Application of early risk detection concepts and methods to environmental health. A German feasibility study

Early risk detection is essential for being able to address the most important environmental health risk‐topics in a persistent and prospective manner. In support of the action programme “Environment and Health” (APUG) of the German Federal Ministry of Health and Social Security (BMGS) and the Federal Ministry for the Environment, Nature Conservation, and Nuclear Safety (BMU) which recommended that a detection and evaluation system for the timely recognition of emerging risk problems be developed, a qualitative feasibility study was commissioned. The results of this study are presented here and support the development of an early risk detection system based on the insights gained from the investigation of case studies and the differentiation and presentation of a risk typology, methods, tools, and suggested organizational processes.

The study has shown that early risk detection includes the identification, characterization, evaluation and dissemination of information on possible risks as well as the circumstances of appearance and distribution. The goal is the recognition of possible risks in order for risk management to be able to introduce swift and appropriate measures. Consequently, it can also serve as an instrument towards further development of a balanced and structured implementation of the precautionary principle in the environmental health policy.     

Organizational culture evolution in temporary organizations: The case of the 2010 Olympic Winter Games

We examine organizational culture evolution within a temporary organization, specifically the 2010 Olympic Winter Games organizing committee, by exploring aspects of the work environment. Analysis of organizational artifacts, ethnographic field‐notes, and member‐checking demonstrated that liminal spaces facilitated socialization and cultural crystallization, which in turn assisted members' performance. Organizational structure, socialization, and cultural evolution were parallel processes that impacted each other. The concept of time (i.e., velocity) had a direct influence on subculture crystallization. The paper further integrates stakeholder/client interactions and draws on the role of leadership and cultural infusion mechanisms to demonstrate how culture evolves in temporary organizations. Copyright © 2013 ASAC. Published by John Wiley & Sons, Ltd.