Drivers of brand image improvement in sports-event sponsorship

This stock-taking article re-examines 20 years of research on conditions that influence the magnitude of brand image improvement through sports-event sponsorship. The study suggests a procedure to adequately measure sponsor image change in field sponsorships and investigates potential factors related to the sponsored property, the sponsorship relationship, the sponsor, and the individual sports spectator that may affect the magnitude of sponsor image improvement. An empirical analysis in the context of a large sponsored sports event shows that some drivers influence sponsor image improvement directly in a multiple regression analysis (spectators’ perceived event image, event–sponsor fit, sponsor familiarity, and product category importance), while other drivers are related to sponsor image in bivariate analyses only (spectators’ event interest, sport interest, event exposure, and demographic characteristics). Reasons for these findings (e.g., interrelationship between drivers of sponsor image improvement), managerial implications, and consequences for the development of a comprehensive model of sponsor image formation are discussed.     

The Global Financial Crisis and Stock Market Reaction to Bank Loan Announcements

This study investigates how equity investors react to bank loan announcements in China using an event study methodology. By estimating the average Cumulative Abnormal Returns (CARs) over the event period and controlling for the impact of other factors such as borrower, lender and loan characteristics, we find that the overall reaction is negative. However, the results for the two sub-sample periods are different. After the onset of the Global Financial Crisis, the average CARs are no longer statistically different from zero, indicating higher lending standards and improvement in the quality of credit analysis of Chinese banks.     

损失分布模型在操作风险中的应用分析

随着巴塞尔协议的公布,操作风险(Operational Risk)的量化模型已经成为银行业目前研究的主要课题。本文按照巴塞尔协议规定,利用损失分布方法(Loss Distribution Approach,LDA)来度量操作风险,这种方法的优点在于分别度量损失事件发生频度以及损失幅度,然后利用组合分布方法来研究一段时间内的累积损失分布。本文主要讨论在商业银行内部如何执行LDA以及引入操作风险在险值(Valueat Risk,VaR)的概念,并且介绍了能够反映损失分布的分布函数。同时按照巴塞尔协议公布的方法和策略,从损失事件类型、业务部门以及损失分布额度的估计方法探讨利用高级度量方法的可能性和现实性以及操作中的现实问题。     

Exploring new product portfolio management decisions: The role of managers' dispositional traits

Product strategy links to new product development (NPD) through new product portfolio management (NPPM). This dynamic decision process addresses the strategy implementation questions of identifying which new product ideas to pursue and their relative priorities. Despite the importance of NPPM in implementing product strategy, firms exhibit substantial performance-affecting differences. We investigate one potential source for such differences by examining the impact of managers' dispositional factors as a possible explanation. Using a case study research method, we examine differences in NPPM strategies and managers' revealed dispositional traits across three divisions of a single conglomerate firm operating in different business-to-business markets. Based on our analysis, we offer propositions relating managers' dispositions to NPPM strategy: analytic cognitive style is associated with balance, ambiguity tolerance is associated with strategic fit, and leadership style is associated with the relative weights applied to each dimension.     

The relationship between corporate social responsibility and shareholder value: an empirical test of the risk management hypothesis

Do shareholders gain when managers disperse corporate resources through activities classified as corporate social responsibility (CSR)? Strategy scholars have recently developed a theoretical model that links such activities to shareholder value when a firm suffers a negative event; we test key portions of this theory of the ‘insurance‐like’ property of CSR activity. We posit that such activity leads to positive attributions from stakeholders, who then temper their negative judgments and sanctions toward firms because of this goodwill. We extend the risk management model by theorizing that some types of CSR activities will be more likely to create goodwill and offer insurance‐like protection than other types. We delineate several firm and event specific characteristics that we expect to influence the link between CSR activities and an insurance effect. We then test our model using an event study of 178 negative legal/regulatory actions against firms throughout the 11 years from 1993–2003. We find that participation in institutional CSR activities—those aimed at a firm's secondary stakeholders or society at large—provides an ‘insurance‐like’ benefit, while participation in technical CSRs—those activities targeting a firm's trading partners—yields no such benefits. We conclude by considering the implications of our findings for future theorizing and research into the economic value of CSR engagement. Copyright © 2008 John Wiley & Sons, Ltd.     

基于业务事件上下文感知的物流跟踪系统研究

对物流中的信息跟踪模式进行了分析,从信息技术的角度对信息跟踪、信息处理及追踪流程等问题进行了探讨。构建了基于业务事件上下文感知的智能追踪系统的物流方案,并通过案例分析进行了验证。     

长期资产减值转回的市场反应——来自A股制造业上市公司经验证据

本文以新旧会计准则过渡期为背景,以长期资产减值转回为研究对象,实证研究了投资者对制造业上市公司长期资产减值转回的市场反应,研究发现:就整体而言,投资者无法判断长期资产减值转回是盈余管理还是未来价值的增加;但就大额样本而言,投资者则认为长期资产减值转回是由于盈余管理。     

家族企业创业导向探析-以浙江万事利集团为例

目前国内外有关创业导向的维度及其测量存在着差异,在一定程度上阻碍了公司创业理论的发展和实践创新。因此,文章通过案例分析,对家族企业创业导向的关键特征进行解析,探讨在我国情景下家族企业创业导向构念的维度结构及其各维度间的共变性问题,使相关构念更具有针对性也确保其适用性。      

The emotions of top managers and key persons in cross-border M&As: Evidence from a longitudinal case study

Building on prior research on emotions in M&A, this paper analyses the post-M&A emotions of top managers and key persons from the acquired company by examining what triggers emotions during the post-acquisition integration stage, and what the consequences of those emotions are. This study applies cognitive appraisal and affective event theories with empirical evidence based on a longitudinal, single case study of an Indian–Finnish acquisition. The main findings imply that M&As are very emotional for top managers and key persons. Our findings reveal that they experience a wide range of positive and negative emotions triggered by individual and company-level triggers. Interestingly various triggers can have different and opposite appraisal outcomes in the short and long-term. In addition, top managers and key persons are often restricted in the range of behavioural outcomes caused by emotions.     

Absorbing radical ideas from unusual sources – the role of social integration mechanisms

If companies rely strongly on internal R&D and existing networks their ability to introduce radical innovations may suffer. Opening up to new idea sources may provide a solution. Incumbent companies, however, often suffer from the tendency to reject radical ideas from unusual sources. This study investigates how social integration mechanisms (SIMs; coordination, socialisation, and systems mechanisms) influence an incumbent steel company’s absorptive capacity (AC). A micro-level analysis of two radical ideas from unusual sources contributes to AC and radical innovation literatures by exploring relationships between SIMs and four AC capabilities (acquisition, assimilation, transformation, and exploitation). The findings suggest that AC capabilities are context-specific with respect to innovation novelty and idea source. The results emphasise the negative sides of socialisation and formalisation mechanisms, and the positive effects of coordination mechanisms on the AC capabilities in such high uncertainty contexts.