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131.
ABSTRACT The literature suggests that North American business-people differ from their Latin American counterparts with respect to specific behavioral traits. Our particular interest is in problem solving and in effecting changes in behavior to achieve better problem-solving capability. The purpose of the present study is to assess whether there are differences in problem-solving styles between two culturally different groups of managers registered in MBA Programs: Anglo American and Latin American. Using Kolb's (1984 2006) Learning Style Inventory, it was found that Anglo American managers tended to be relatively action-oriented, “Convergers” (they emphasize decision-making and use deductive reasoning), while Latin American managers tended to be reflection-oriented, “Assimilators” (they emphasize planning and like to create models in their analyses) in their problem-solving styles. The positive and negative aspects of each style are discussed and suggestions for improved decision-making are offered. RESUMEN. La literatura sugiere que los empresarios norteamericanos difieren de sus contrapartes latinoamericanos, en lo que atañe a ciertos trazos comportamentales específicos. Nuestro interés particular se orienta a la solución de problemas e implementación de cambios comportamentales, con el propósito de adquirir habilidades específicas para la solución de problemas. El propósito de este estudio es evaluar si existen diferencias entre los estilos empleados para solucionar problemas entre diferentes grupos culturales de gerentes matriculados en Programas MBA angloamericanos y latinoamericanos. Usando el sistema de estilos de Kolb (1984 2006) denominado Learning Style Inventory, descubrimos que los gerentes angloamericanos tienden a orientarse con bastante frecuencia en la acción, los llamados ‘Convergentes’ (que hacen hincapié en la toma de decisiones y el uso del razonamiento deductivo), mientras que los gerentes latinoamericanos tienden a volcarse a la reflexión, los llamados ‘Asimiladores’ (que hacen hincapié enplanear y les gusta crear modelos en sus análisis), como característica de sus estilos para solucionar problemas. Discutimos los aspectos positivo y negativo de cada estilo, y hacemos sugerencias para mejorar la toma de decisión. RESUMO. A literatura sugere que os homens de negócios norte-americanos diferem de seus colegas latino-americanos em traços comportamentais específicos. Nosso interesse particular recai sobre a resolução de problemas e a introdução de mudanças de comportamento para obter uma melhor capacidade de resolução de problemas. O objetivo deste estudo é avaliar se existem diferenças nos estilos de resolução de problemas de dois grupos culturalmente diferentes de gerentes matriculados em cursos de MBA: anglo-americanos e latino-americanos. Utilizando o inventário LSI (learning style inventory) de Kolb (1984 2006), constatou-se que os gerentes anglo-americanos tendiam a ser relativamente orientados para a ação, “convergentes” (eles enfatizam a tomada de decisões e o raciocínio dedutivo), enquanto os gerentes latinoamericanos tendiam a ser orientados para a reflexão, “assimiladores” (eles enfatizam o planejamento e gostam de criar modelos em suas análises) em seus estilos de resolução de problemas. Os aspectos positivos e negativos de cada estilo são discutidos, e sugestões para melhorar a tomada de decisões são oferecidas. 相似文献
132.
How do people learn? We assess, in a model-free manner, subjectsʼ belief dynamics in a two-armed bandit learning experiment. A novel feature of our approach is to supplement the choice and reward data with subjectsʼ eye movements during the experiment to pin down estimates of subjectsʼ beliefs. Estimates show that subjects are more reluctant to “update down” following unsuccessful choices, than “update up” following successful choices. The profits from following the estimated learning and decision rules are smaller (by about 25% of average earnings by subjects in this experiment) than what would be obtained from a fully-rational Bayesian learning model, but comparable to the profits from alternative non-Bayesian learning models, including reinforcement learning and a simple “win-stay” choice heuristic. 相似文献
133.
《Journal of Marketing Channels》2013,20(1-2):111-132
Abstract Information technology, globalization and the emergence of boundary-less communication networks are creating strategic networks of inter-organizational relationships. As inter-organizational relationships continue to evolve, there is a growing mandate for high levels of interdependency. Franchises are contractual vertical marketing systems and, by definition, represent highly interdependent linkages between franchisors, third-party providers, franchisees and customers. Organizational learning is posited as a strategic linkage in franchise systems. 相似文献
134.
The impact of recommendation systems (RSs) on the diversity of consumption is not transparent or well understood. Available studies, whether experimental or theoretical, show inconsistent and even opposite results, which manifests as debate in the literature. In this paper, we investigate the impact of two main recommender systems, neural collaborative filtering and deep content filtering, on sales diversity via a randomized field experiment. Our results confirm the capability of recommender engines in increasing or decreasing aggregate sales diversity. Nonetheless, they amplify homogenization and reduce individual-level consumption diversity. In conclusion, our research reconciles seemingly contradict previous findings and illustrates that the design of the RS is the decisive factor in homogenizing or diversifying product sales. 相似文献
135.
旅游服务的体验营销研究 总被引:8,自引:1,他引:8
以向顾客提供有价值的体验为宗旨,体验营销力图通过满足顾客的体验需要而达到吸引和保留顾客、获取利润的目的。旅游脆务本质上是为旅游者提供的一种或多种经历和体验。时旅游企业而言,服务提供者、游客、服分设施及场景、服务过程都是实施体验营销的关键要素。可采取的旅游服务的体验营销内容包括设计有吸引力的旅游体验主题,提升旅游服务的体验价值,展示体验式旅游有形物,营造旅游互动体验氛围、重视对游客的感官刺激等。 相似文献
136.
吴文生 《安徽工业大学学报(社会科学版)》2007,24(4):147-148
在健美操教学过程中,采用固定学习小组的形式进行合作学习,有利于促进人际交流,培养集体意识和竞争精神,不仅活跃课堂气氛,更能激发学生的学习热情,从而提高学习效果。 相似文献
137.
戴林 《安徽工业大学学报(社会科学版)》2007,24(3):106-107
词汇学习是大学英语学习的难点。教师应帮助学生摆脱母语干扰,注重语境学习,强调正确发言,分辨词汇,把握构词法,扩大词汇量,科学记忆词汇,指导正确使用词典,传授背景知识,帮助学生正确理解和使用词汇。 相似文献
138.
李淑媛 《安徽工业大学学报(社会科学版)》2007,24(1):128-129
保证与监控大学英语远程教育学习质量,教师应从以下几个方面着手:基于教学管理平台和现代教育技术,监测学生的学习时段、学习频率、学习路径和每一学习时段的质量,量化管理学生的学习过程,加强课件内容的可控性。 相似文献
139.
袁玲丽 《安徽工业大学学报(社会科学版)》2007,24(1):118-119
词汇是二语学习的一项重要内容。学习者在二语词汇学习过程中必然会受到母语学习策略、母语认知和母语思维的影响。在词汇学习过程中,二语学习者要逐步减少对母语的依赖,逐渐适应二语词与概念的直接对应复习并运用所学词汇,对词汇信息进行深入全面的加工,培养二语词汇能力。 相似文献
140.
基础教育新课程改革背景下教师如何通过学习来促进教师专业发展,是目前大家关注的话题。笔者对深圳某中学教师的学习状态、学习类型和学习的影响因素等进行调研,发现他们的学习类型各具特色,但同时也存在一些问题,影响教师学习的主要因素有:对基础教育新课改的困惑、教师责任的压力、教师地位的现状以及来自学生和家长的压力等,应采取对策,促进教师学习提高。 相似文献