推行双语——建立和谐语言生态环境的有效措施

推行双语是建立和谐语言生态环境,延缓少数民族语言逐渐走向濒危的有效措施之一,在本文的论述中解释了双语、双语现象及其类型,阐述了推行双语的必要性、优越性和重要性,并指出了推行双语必须要树立的正确观念——和谐发展。这对于形成健康的双语社会,更好的发挥母语和通用语在社会生活中的功能和作用,有着一定的理论指导价值。     

严寒地区预防EPS板外保温薄抹灰裂缝的对策与建议

针对严寒地区EPS板外保温薄抹灰裂缝的实际情况,对材料、施工工艺、温度等因素分析,并提出预防裂缝的对策与建议。     

装备保障链中的牛鞭效应弱化措施评价方法研究

利用D-S证据理论和层次分析法相结合的方法,在分析了装备保障链中牛鞭效应的主要成因和控制措施的基础上,建立了牛鞭效应的层次模型,提出了牛鞭效应弱化措施的评价方法。最后通过实例说明这种方法在牛鞭效应弱化措施评价中的应用。     

关于“苏州评弹口述史（百年）”的构想

评弹口述史不仅能够呈现一部多元、全息、个人化的评弹史,而且还为江南文化社会研究提供重要视角和资料。评弹百年口述史构建以艺人史为中心,旁及艺术发展史、书目传承史、流派演变史、书场史、社团史等部门或专题,以从多侧面呈现百年来评弹经历的风云变幻,以及与江南社会之间的因应、互动关系。     

基于扎根理论的7天连锁酒店集团快速成长路径研究

7天连锁酒店集团自动自发的开出第一家直营店,其后在赋有企业家的个性特质郑南雁的领导下,7天连锁酒店集团为促进其更快速的发展及不断持续下去,建立起高素质的管理团队,并不断进行经营模式、IT系统等的创新和不断进步,形成7天连锁酒店集团快速成长的路径。     

从多元智力理论看如何提高高职教育的教学质量

随着职业教育的蓬勃发展,如何提高高职教育的教学质量是各级教育行政部门和高职院校必须解决的问题,作为高职院校的一名普通教师,笔者主要从多元智力理论这个角度来谈一谈自己的一些粗浅的看法。     

Wiener滤波去噪算法的研究

本文简要介绍了Contourlet理论,基于NSCT的Wiener滤波去噪算法,无论是直观去看还是从PSNR来评定,均证明了该方法的有效性。     

"众乐乐":旅游虚拟社区"结伴旅行"之质性研究

以往对互联网与旅游相结合的研究多集中在旅游信息交换方面,本文将探讨在互联网平台上寻找"游伴"的现象.采用扎根理论(grounded theory),文章搜集和分析了一个"讨论串"和12个半结构式访谈.研究发现,虚拟社区结伴旅行是互联网普及和自助精神共同作用下产生的一种自助旅行方式.旅游者通过控制旅伴的数量和质量,规定旅伴间的权责关系,力图在孤独的背包客和团队旅游中找寻一条中间道路,以"小圈子"把这条中间道路确定和保持下来,他们的旅游体验最终结合团队旅游和背包客的优点,实现了优化.文章最后讨论了研究限制和未来研究方向.     

Promoting quality-of-life and well-being research in hospitality and tourism

There is an increasing interest in quality-of-life/well-being research in hospitality and tourism. The goal of this paper is to further promote the development and use of quality-of-life/well-being concepts in the discipline by reviewing seven major theories of quality of life and well-being (and their application in hospitality and tourism based on the research that I and my colleagues have conducted over the years) and suggesting future avenues of research. The theories discussed are self-congruity theory, self-expressiveness theory, bottom-up spillover theory, leisure benefits theory, goal theory, need hierarchy theory, and broaden-and-build theory.     

Enhancing customers’ brand loyalty via branded hotel apps

Many hotels have launched their own branded mobile applications to develop relationships with customers. Yet, research examining the benefits of branded hotel apps on brand loyalty is scant. The current research investigates the role of branded hotel apps on brand loyalty through customer engagement and brand trust in the hotel industry, based on uses and gratifications theory. Results identified cognitive and social benefits of the branded hotel apps positively influenced customer engagement and brand trust. Hedonic benefits positively influenced customer engagement and they indirectly influenced brand trust through customer engagement. Both customer engagement and brand trust positively influenced brand loyalty. Moreover, mediation effects of customer engagement and brand trust were identified. Results highlight how branded hotel apps serve as a facilitator of brand loyalty, providing theoretical and managerial implications.