品牌联合场景下联合匹配性感知形成研究

已有文献表明联合匹配性是影响品牌联合效应的关键因素,本文认为在品牌联合场景下消费者对合伙品牌间匹配性感知由合伙品牌间形象相似性程度决定。通过实验研究法检验了联合匹配性形成过程及其影响因素,并引入营销传播变量探析形象突出性维度对联合匹配性感知形成的影响。结果表明联合匹配性感知形成受到联合品牌间形象相似性维度的显著影响;有无广告提示的存在,形象突出性维度对联合匹配性感知形成的影响并不显著。     

技术演化Logistic模型的扩展:多种技术创新演化的选择过程分析

典型的技术演化Logistic模型描述的是当存在两种新、旧技术的竞争时,单种创新的技术随时间的演化而扩散演化的轨迹,其缺陷是没有对多种创新技术同时作用进行分析。本文考虑一个改进的创新技术的扩散模型,拓展Logistic模型的解释空间,用技术适应度、新技术选择“尝试努力”时所运行的时间、平均尝试次数、“尝试努力”成功次数的平均概率等指标,来考察在一个固定的技术选择空间内,多种技术演化的随机寻优轨迹和寻优难度;从而在一定程度上为拓展技术选择空间引入新技术,不断进行技术创新提供理论解释。     

Quality,Satisfaction and Customers’ Future Intention: The Case of Hotels’ Fitness Centers in Cyprus

In an era of fierce competition, financial hardship, and volatile customer expectations the hospitality industry is seeking out new revenue centers that can both enrich the customer experience, and contribute to financial success. Capturing the attention of the industry, fitness centers have become a fundamental component of the contemporary hospitality experience with numerous strategic, operational and tactical implications. Responding to the need for further empirical investigation, the study, by adopting a quantitative methodology, holistically investigates quality, satisfaction, and behavioral intention in fitness centers currently operating in upscale hospitality establishments in Cyprus. Findings suggest that satisfaction with the provision of fitness services in hotels is primarily associated with the dimensions of employee behavior and workout facilities. Moreover, workout facilities was the only quality dimension which was significantly associated with the respondents’ intention to renew their membership, whereas a strong relationship between satisfaction and future intention was substantiated.     

提升中老年人体育参与因素的分析与建议

本文运用文献资料法、问卷调查法和数理统计等方法对现阶段老年人在大众健身中的体育参与情况及影响因素进行归纳、分析和研究,以了解目前老年人在大众健身中的体育参与情况,找出制约老年人大众体育参与的因素,为提升老年人在大众健身中的体育参与水平提供参考。     

Narratives of Negotiation and Transformation: Women's Experiences within a Mixed-Gendered Gym

ABSTRACT

Those within the fitness industry claim that gyms provide accessible space for women (of certain economic status) to engage in activities that will increase their health. As such, gyms are marketed as safe, inclusive, and empowering spaces. Yet when viewing gym spaces through a feminist-informed lens, it becomes clear that gyms are not always innocuous spaces. They often reflect and perpetuate gendered power relations and highly prescribed cultural expectations for femininity around women's bodies, appearances, strength, and abilities. This narrative inquiry sought to illuminate women's gendered experiences within a for-profit mixed-gendered gym space. Through the use of unstructured life story interviews, this research highlights the dominant gendered expectations that women perceived within the gym and how these expectations influence women's gym use. The narratives also exposed several ways that gyms can be changed in order to facilitate more positive gym experiences for women.     

关于完善我国城市社区休闲健身服务的几点建议

在现代社会,社区的发展不仅是城市化的一个重要的衡量指标,同时也为满足城市居民精神需求和健康需求发挥着不可或缺的作用。因此,发展社区休闲健身运动可以有力地推动城市健身休闲运动的可持续发展。笔者将借鉴国外开展全民健身运动的相关做法,对我国城市社区休闲健身运动的发展提出一些建议。     

南宁市全民健身现状调查分析——以气排球运动为例

本课题运用文献研究法、问卷调查法、访谈法、数据统计法，以新兴的气排球休闲健身运动为例，对广西南宁市全民健身现状进行调查分析，同时提出气排球休闲健身运动在广西南宁发展趋势的一些看法。气排球运动作为人们理想的体闲娱乐运动，具有运动器具（气排球）重量轻、体积不同、球体多样化的特性，不受性别、年龄、体质、技术水平的限制，深受广大人民群众的喜爱，具有广阔的发展前景。     

普通高校体育课的开设与健身效应探讨

体育课是国家落实的一项基本政策,因此各普通院校都重视体育课的健身作用和地位,尤其是高效率快节奏的当今社会,要求学生劳逸结合,有很高的身体素质和心里素质,以便将来适应社会,那么体育课的健身效果有哪些?本文通过每年一次的大学生体质健康测试数据的对比,有力的证明体育课的健身效应,并督促大学生积极投入锻炼,积极上好体育课,达到锻炼身体的效果。     

A Test of Two Skew Models to Explain Cooperative Breeding

Synopsis Two competing models, reproductive skew and skew selection, have been constructed to explain the evolution of cooperation among unrelated breeders. Reproductive skew is a trade-off model that assumes breeding occurs under scarce resource conditions. One breeder gains units of fecundity at the expense of other breeders during aggressive, altruistic or tug-of-war transactions. After joining, the distribution of fecundity among breeders shifts from symmetrical to asymmetrical. In contrast, skew selection is a surplus model that assumes breeding occurs during a springtime glut. Skew selection assumes that fecundity among breeders is initially asymmetrical and that joining reduces the asymmetry of fecundity. This paper reports findings from a breeding experiment on the fire ant, Solenopsis invicta, which supported skew selection rather than reproductive skew. Joining was a win-win strategy for alpha and beta breeders; beta breeders gained within-group survival benefits; alpha breeders gained between-group survival benefits. In summary, skew selection extends Darwin’s theory of natural selection by revealing the self-interested core of cooperative breeding.      

Dynamic capabilities and firm performance in a financial crisis

In this study, an organization means an active actor that can, at least to some extent, adapt to the environment, mainly within the limits of its resources and capabilities. The article enhances understanding of and explains organizational adaptive behavior in weathering the storm in the business environment resulting from the global financial crisis of 2008. The literature on dynamic capabilities, organizational change, and innovation in the context of organizational performance and survival captures this kind of adaptive behavior. The empirical study builds on a quantitative survey and a qualitative case study covering the food processing, maritime, and media industries. Structural equation modeling, group analysis, and qualitative case comparisons shed light on the connection between the constructs in question. Implications for theory and practice culminate in suggestions for future research.