Unveiling ways to reach organic purchase: Green perceived value,perceived knowledge,attitude, subjective norm,and trust

This paper aims to investigate organic food consumption based on the perspectives of an extended research model by integrating the theory of consumption value (TCV) and the theory of reasoned action (TRA). First, we tried to find out how five consumption values of functional, social, emotional, conditional, and epistemic in classic TCV influence consumption choice especially in the sustainable consumption domain of organic food, interpreted as green perceived value (GPV) in the reflective-reflective second-order latent. Second, as an attempt to extend the classic TRA, this study included trust and perceived knowledge in the research model in addition to the subjective norm, attitude, and behavioral intention. A partial least square structural equation method (PLS-SEM) was adopted to examine our research model with 251 samples. Our results revealed that GPV significantly affects consumer attitudes. Consumer attitudes and subjective norms also have a significantly positive effect on purchase intention. As an extended TRA, GPV has a significantly positive effect on trust while trust significantly impacts purchase intention. Further, perceived knowledge positively influences attitude and trust. By jointly considering TCV and TRA, this study proposes several implications emphasizing how GPV and perceived knowledge affects consumers’ organic food consumption choice based on the role of increased trust.     

流动性过剩与股票价格重估

在固定汇率与资本管制框架下,剩余储蓄的持续增加必然导致流动性过剩,对股票市场而言,只有当实体经济持续的剩余储蓄增加引起流动性过剩时,才会推动股票市场估值中枢的剧烈抬升.对近期经济指标的分析表明,股票市场重估将会持续下去,而货币政策紧缩引起的投资下降会进一步扩大剩余储蓄,加快重估的进程.     

Disaggregate Real Exchange Rate Behaviour

In this paper, we re-examine the “PPP Puzzle” using sectoral disaggregated data. Specifically, we first analyse the mean reversion speeds of real exchange rates for a number of different sectors in 11 industrial economies and then focus on relating these rates to variables identified in the literature as key determinants of CPI-based real exchange rates, namely: the trade balance, productivity and the mark up. In particular, we seek to understand to what extent the relationships existing at the aggregate level are borne out at the disaggregate level. We believe that this analysis can help shed light on the PPP puzzle.

居民货币需求的“结构性流动陷阱”及其对我国物价变动影响之研究

由于当前经济改革中的一些结构性问题使我国居民存在对货币需求的"结构性流动陷阱"."结构性流动陷阱"是我国近年来城乡居民储蓄存款高速增长的根本原因,也是对我国自1997年以来物价变动产生重要影响的一个基本因素.文章首先对当前转型期我国存在的居民货币需求"结构性流动陷阱"形成原因进行分析,其次,依据这个观点对我国近年来出现的通货膨胀和通货紧缩的基本原因和特点进行深入的分析和系统的研究,并就我国未来短期内物价走势进行分析和预测.     

《食品质量管理学》实践教学改革研究

食品质量管理学是食品质量与安全专业的必修课程,为提高实践教学质量,培养学生的实践能力,从教学内容、教学方法、实践操作能力及考核方式等方面,对食品质量管理学实践教学改革进行了探讨。     

保障国家粮食安全的对策建议

农田水利是粮食生产的命脉,是保障粮食安全不可或缺的重要前提.保障我国粮食安全,必须首先重视农田水利发展中的根本性问题,明确农田水利设施的公益性,创新农田水利公共制度安排.其次,要在引入市场化供给机制的同时,加强政府配套制度支撑,完善投入稳定增长机制,加大中央对土地出让收益的统筹力度,增加水利建设中长期贷款,并给予适当财政贴息,鼓励水利企业上市融资,建立“一事一议”激励约束机制,打破市场失灵与政府失灵双重困境.再次,要加强提高水资源利用效率的技术支撑,推广农业节水灌溉技术,提高用水效率和效益,实现水利跨越式发展.     

我国热气商品成本价格现状及监审对策研究

城市供热包括热电公司向城镇居民提供热水、热气以及向城市有关部门提供蒸汽。我国城市集中供应蒸汽的数量近5年中平均每年以3.1%速度在下降,而同期集中供应热水总量平均每年以9.4%的速度在增长。而热气生产单位由于热气价格由政府控制,已大大低于其成本,出现亏损。亏损还来源于生产热气的原料煤价格上涨过快、热气输送管道(线)维修、维护费用升高等。政府为了保护城市居民的切身利益,往往采取一定方式对热气生产单位进行暗补。对热气商品成本进行监审既要政策法规制度进行,更重要的是对热气商品进行市场化改革,变暗补为明补,并在政策上予以引导。     

The effect of information on consumers' willingness to pay for natural and organic chicken

This study examined the effect of definitions for organic and natural on willingness to pay a premium for organic over natural chicken. Data were collected using surveys and experimental auctions that were conducted before and after information was presented. Before information, approximately two‐thirds of participants inaccurately equated the requirements of natural with those for organic. After information, nearly 50% increased their premium, while 30% decreased their premium. Logistic regression results showed that consumers who had overestimated the requirements for natural were most likely to have an increased premium after information, with significantly higher bids for organic. For those who decreased their premium after information, awareness of consuming genetically modified (GM) foods was a key variable. The non‐genetically modified (non‐GM) requirement of organic appears to be of low value to some consumers. Overall, consumer confusion regarding organic and natural standards may be having substantial impacts on the two markets.     

Consumer coping strategies: a study of consumers committed to eating local

This paper deals with consumer coping strategies when consumers experience difficulties in implementing an innovation. The particular setting for exploring this issue is a group of consumers in Michigan who are committed to eating local. The paper explores how these consumers cope or balance their commitment to eating local with the constraints they face on buying and preparing local food Following a literature review of coping strategy and consumer coping strategies in relation to innovations, the paper presents the results of three focus groups conducted with members of a Student Organic Farm, a food cooperative and a Slow Food Convivium. The consumers we interviewed mostly adopt problem‐centred, confrontative strategies: they change their food‐consumption habits including shopping, purchasing, cooking, storing and obviously, eating. None of these changes are easy to implement, and most require re‐allocations of time as well as trade‐offs to overcome time and cost barriers. In return, some of these consumers feel empowered. This study allows us to offer a working hypothesis that the process is dynamic: the more committed consumers are, the more they adopt problem‐centred, confrontative strategies and forget more fatalist emotion‐centred or avoidance strategies. These findings contribute to literature on consumers' coping strategies and suggest future research avenues.