The Raising of Corporate Sponsorship: A Behavioral Study

Research was conducted in order to define a “buyer behavior” process for the purchase of sponsorship at a corporate level. A series of interviews was carried out with a number of organizations that are currently involved in sponsorship of varying kinds. A consideration was made to include a balance of sponsorship types—small and large—as well as arts, sports, and events, although no attempt was made to identify how the process differs across sponsorship type. Our results show that while sponsorship and fundraising are flipsides of the same coin from the nonprofit sponsorship-seeker's perspective, the sponsorship provider sees the act of sponsorship as a commercial profit-making venture. This is a conundrum that has wide-reaching consequences for the sector.     

Building Relationships with Major‐Gift Donors: A Major‐Gift Decision‐Making,Relationship‐Building Model

An important concern for many nonprofits is their major gift (MG) fundraising. Major gifts comprise substantial percentages of a nonprofit's annual budget, but to date there has not been any available stand‐alone, data‐driven, encompassing, nonprofit MG fundraising model. We propose the AID‐TIM (awareness and understanding, interest and involvement, desire to help, trial gift, information about what and how to give, and major gift action) model to alleviate that situation. Underpinnings of the model, explanation of the elements that make up the model, and benefits of using the model are discussed. Finally, detailed, how‐to sections for each element of the model are included.     

Emerging philanthropy markets

• Entrepreneurs are not the only ones to salivate at the call of emerging markets. Major nonprofit organizations that raise money in high-income Organisation for Economic Co-operation and Development countries for redistribution in developing countries are also looking for new sources of funds. Some of the countries that benefited from private philanthropy not too long ago are now in a position to help. The contribution of this paper is two-prong. First, it introduces a robust market screening methodology to determine countries' capacities to give on the basis of macroeconomic and infrastructure indicators. Second, it identifies cross-cultural predictors for charitable donations taken from the World Value Survey. A logistic regression calibrated on already successful fundraising operation scores countries on their propensity for private philanthropy. Research findings receive theoretical support from Max Weber's Protestant Ethic and the Spirit of Capitalism. Top countries for private philanthropy are of Protestant tradition and are at the origin of capitalism, as we know it today. Confucian countries that share a similar ethic and have opted for capitalist economies are first class candidates for private philanthropy.

Copyright © 2012 John Wiley & Sons, Ltd.     

The Impact of Mail Order on Subsequent Donations: An Experiment

To charitable organisations, catalogue mail order firms offer an opportunity to expand both database and revenue. But an offer must be made very carefully since motivation for a donation (altruistic) seems incompatible with that of a purchase (economic). This research is designed to study the impact of sending a catalogue offer to actual donors on their subsequent donation behaviour. An experimental study with a French fundraising association shows that while mail order sales do indeed erode traditional public canvassing campaigns, this erosion nonetheless remains limited. It also reveals that traditional donors seem to be reluctant to use this commercial approach     

债务融资视角的公司治理结构改善

本文对债务融资对公司治理结构改善的相关理论进行了梳理，得出债务融资总体上具有加强公司治理、增加公司市场价值作用的结论；分析了在不同的公司治理模式下债务融资作用的具体表现；最后分析了债务融资对我国企业治理结构改善作用十分有限的原因，并提出了相应的政策建议。     

国外智库管理运行机制及对我国的启示

智库在西方国家已经非常发达,成为影响政府决策的重要力量,而在我国智库刚刚起步,影响力和竞争力较低。完善的管理运行机制是国外著名智库成功的关键,所以研究借鉴国外著名智库先进的管理运行机制对我国智库意义非凡。通过研究国外一些与政府关系密切的著名智库,从四个方面对其管理运行机制作了系统总结和阐述,即人才管理机制、资金筹集机制、研究过程管理机制和成果管理机制,并提出了对国内院所加强内部管理的建议。     

CEO compensation in venture-backed firms

We hypothesize that because fast-growing young companies must raise money in private capital markets that contain significant financing frictions, the CEOs of such firms will be compensated for successful fundraising. Using a sample of 1585 private venture-backed U.S. firms, we find that the cash pay of entrepreneur-CEOs is increasing in both the quantity and quality of financing secured and is more sensitive to successful fundraising the more challenging and difficult is the fundraising task. Successful fundraising also increases the gap between the pay of CEOs and other executives. Finally, we show that while VC financing dilutes the CEO's fractional equity ownership, it increases the dollar value of that ownership.     

公司资本维持原则与解决企业筹资困境的制度与立法争议

资本维持原则普遍采取“票面金额”制和禁止折价发行等股票发行制度。但这一原则制度在实践中也存在着种种制度和立法争议，并经常导致公司筹资困难，从而违背了它原来的立法初衷。从历史和现实的比较情况看，允许公司采用“低面额股”的股票发行制度将是解决资本维持原则的制度和立法争议的最佳措施，既便利公司筹资，又使债权人的利益最终受到保护。     

The ecology of internal workplace giving at Indiana University: a case study of faculty and staff campus campaign communications and fundraising

• This collective case study examines university-specific philanthropic cultures, campus fundraising campaigns, and their impact on faculty and staff giving to the university. Drawing on both qualitative and quantitative data, the study documents fundraising strategies through interviews and materials analysis and assesses their results through quantitative data on characteristics of donors and their philanthropic gifts. Examination of fundraising methods reveals differences between demand and supply-side communication strategies with faculty and staff members as internal stakeholders and donors. Concentrating on the campuses of Indiana University, a large, highly diverse public institution in the American Midwest, this study includes analysis of the outcomes of the fundraising process across institutions of different sizes, demographics, and philanthropic cultures. The findings underscore the importance of exploring the characteristics that influence employee donation behaviors as context for the creation and enactment of fundraising campaigns and highlight the need for future research in the area of workplace giving.

Copyright © 2014 John Wiley & Sons, Ltd.     

The Social Marketing of Giving

Abstract

Despite significant government efforts to bolster individual philanthropy, giving by individuals (as a percentage of household income) has remained remarkably static and participation in many western countries is declining. This article explores the role that governments might play in facilitating growth, from a social marketing perspective. Drawing on research from multiple domains this article proposes an easily accessible and actionable framework (1) to inform public policy and (2) to guide further impactful academic research, with the objective of increasing both participation in, and the monetary value of, individual giving.