实施绿色经营 提高工厂化农业企业经济效益

实施绿色经营是国际公认的企业发展方向,也是确保社会经济可持续发展的有效途径。工厂化农业企业实施绿色经营即能满足社会和市场的需要,也能够降低生产成本,提高经济效益,同时也是注重可持续发展,实现自身价值最大化的必然选择。     

Attitudinal change in children: An insight from three decade of advertising campaigns in India

Abstract

Exposure to advertisement is considered to be the primary source of indulgence and distraction for children. Past studies have treated children as both empowered and vulnerable. Empowered because after a certain age children become mature enough to understand the difference between entertainment and persuasion, but before reaching that stage children are extremely naïve. This paper aims to explore the changes in childrens’ attitude towards frequent changes in advertising campaigns with reference to a popular product of a famous chocolate multinational brand in India. Four focus groups comprising of 22 children of both the genders between the age group of 8–14 years participated in the study. Selective advertisement from a period of three decades (1983–2016) were chosen and shown to the children in a birthday party and their responses were collected. Congruency Theory of Social Psychology was applied for the analysis of the excerpts. The findings reveals that frequent changes in advertising campaigns create confusion in the minds of the children. The entertainment and empathy towards the advertisement were reduced considerably when the advertisement execution shifted from children to adults.     

Beyond classical van Westendorp: Assessing price sensitivity for variants of algae-based meat substitutes

Food product innovations are characterized by high flop rates. In an early development stage, manifold product formulations seem feasible. To determine the most promising product option, market research can help, but is frequently considered too costly and complex. We assess the applicability of the van Westendorp approach, an inexpensive and simple method, for guiding early product design and pricing decisions for novel foods. Findings from a between-subject experiment for meat substitutes consisting of different shares of micro-algae indicate that micro-algae, while a cost driver, has little effect on price preferences. Implications for novel food product design, market research, and retailing are discussed.     

‘I'm like you,and I like what you like’ sustainable food purchase influenced by vloggers: A moderated serial-mediation model

Internationally, researchers have shown an increased interest in customer decision-making regarding sustainable food choices that could be changed through tailored interventions. This study examines how vloggers influence customer purchase intention toward sustainable food. Based on the similarity-attraction theory, we undertook a serial mediation model in which health-related Homophily between vloggers and viewers was related to higher purchase intention of sustainable food via audience participation and parasocial interaction (P.S.I.). In addition, we tested whether these potential relationships were more substantial for young people from higher product-vlogger congruence and lower advertising recognition in the celebrity endorsement context. A statistical analysis of 382 youth questionnaire data from the steaming media platform was tested through the partial least squares structural equation model. The results show that (1) health-related homophily was related to greater audience participation and P.S.I., which, in turn, were related to higher purchase intention of sustainable food; (2) the positive indirect effects of health-related Homophily on purchase intention through audience participation and P.S.I. decrease as the advertising recognition increase, while increase as the product-vlogger congruence increase. These findings highlight the effectiveness of digital celebrity endorsement in young people's choices for sustainable food.     

张家口市物流产业发展的现状及若干建议

本文在简单对张家口发展物流业的基础条件和物流业现状分析后,指出了物流发展中存在的主要问题。最后笔者从着力发展优势产业、加强政府对物流业的引导和支持、发展绿色物流等方面提出加快张家口市物流产业迅速发展的若干建议。     

Pre‐school staffs’ attitudes toward foods in relation to the pedagogic meal

The aim of this study, with the pedagogic meal in focus, was to identify pre‐school staff members’ attitudes to the role of food and meals as part of daily activities at pre‐school. Interviews were carried out at 12 pre‐schools and a total of 34 pre‐school staff participated. The staff revealed strong opinions as well as ambivalence towards how food and meals should best be integrated into their daily work and pedagogic activities. The pre‐school staffs’ lack of or insufficient education and knowledge regarding food and nutrition resulted in an ambivalent and uncertain situation with respect to how they should see themselves as teachers in the meal situation. Nevertheless, most of the staff had a clear perception of what it meant to practice a pedagogic meal. It meant helping and encouraging the children to help themselves and serving as an adult model for the children at table, though this pedagogic activity was uncommon. While the staff were satisfied with the pre‐schools’ role of catering for the children, they expressed concern about or even mistrust towards the children's parents. Despite, or perhaps due to, their inadequate knowledge about food and nutrition and the lack of specific aims for the pedagogic meal, they assumed that the public sector was a better educational institution regarding foods and a better guarantor for children's food habits and dietary intake. As the teachers’ identities have changed over the past years they have not yet found a solid ground for determining how food and meals could be integrated into their everyday work as pre‐school teachers and childminders.     

试论成都地区发展绿色物流的意义与对策

随着陆空交通网的逐渐完善,成都已经成为了西部物流的中心城市。伴随着物流行业的快速增长,废气、废弃物的不当处置,危化品的倾覆等问题日益凸显。在市场经济提倡大生产大市场大消费,并建立与之相适应的现代物流行业同时,如何创建绿色物流体系,提倡高效节能的生产方式已成当务之急。本文开篇阐述了绿色物流的内涵,随后结合成都地区物流企业自身因素说明实施绿色物流管理的必要性以及面临的障碍,最后探讨了成都地区物流企业实行绿色物流管理的路径。     

条码技术在食品溯源过程中的应用研究

食品安全溯源问题是当前迫切需要研究和解决的课题,而信息技术的发展为食品溯源体系的完善提供了可能。特别是条码技术作为一项先进的信息自动采集技术,可以对食品原料的生产、加工、储藏及零售等供应链环节的管理对象进行标识,并借助计算机信息系统进行管理。论文从条码技术自身特点入手结合流通实际对条码技术在食品溯源过程进行应用分析。     

What is the added value of an organic label? Proposition of a model of transfer from the perspective of ingredient branding

ABSTRACT

This paper investigates the added value of an organic ingredient strategy and the transfer mechanisms at work when placing an organic label on product brands. We proposed and empirically tested an integrated model that included three stages: brand and label equity; transfer mechanisms; and product evaluation. We first selected an organic label and product brands and then tested our hypotheses with a sample of French consumers. The results confirm the positive influence of brand and label equity on transfer mechanisms (brand/label perceived fit and ease of transfer) and, in turn, illustrate how ease of transfer influences the overall product evaluation. A surprising result is that brand/label perceived fit does not directly affect the overall product evaluation; rather, it only influences brand/label ease of transfer.     

Regional Cooperation Toward Green Asia: Trade in Low Carbon Goods

Governments in the Asian region have been taking actions in the form of voluntary targets and policy commitments to improve the production and use of low carbon goods (LCG). However, these commitments are often challenged by many constraints, such as technological barriers and financial deficiencies. Within this context, the main objective of this study is to measure the potential of major emerging Asian economies for exports in LCG under the grand regional coalition, partial regional coalition, and standalone scenarios. The analysis indicates that emerging Asian economies will increase their export potential in LCG more under the grand coalition scenario.