中西部地区区域创新能力研究

分析区域创新理论兴起的背景，区域创新对中西部发展的意义，发现中西部创新能力不足的原因在于科技与智力资源方面存在差距、经济结构不尽合理、企业缺乏活力、体制变革滞后等，因此，增强中西部区域创新能力需要做到：增强政府的创新意识、改善创业环境，形成企业集群，加强企业、高校、科研院所及政府之间的互动。     

区位品牌的形成与维护

区位品牌是创造区域产业竞争优势的重要途径,对推动区域经济发展具有重要意义。文章给出了区位品牌的含义,分析了区位品牌形成的三种主要途径,探讨了区位品牌形象容易受损的原因,提出了区位品牌维护的对策。     

Conflict management and innovation performance: An integrated contingency perspective

In recent years, many of the basic assumptions underlying organizational conflict research have changed, drawing into question the validity of some previous research findings. Operating from the perspective that conflict is complex, multidimensional, and context specific, this research takes a fresh look at key conflict antecedents, mediators, and consequences in the context of the innovation process. The study investigates the relationships among five behavioral conflict-handling strategies, destructive and constructive conflict, and innovation performance as perceived by 290 R & D and marketing department managers. Empirical results both support and question some of the previous findings in conflict research. The results indicate that integrating, accommodating, compromising, forcing, and avoiding conflict-handling strategies can have different impacts on constructive and destructive conflict in an innovation context. Kelly Hewett (kelly_hewett@moore.sc.edu) is in the Department of Marketing at the Moore School of Business, University of South Carolina. Her research focuses on the management of relationships between buyers and sellers, as well as between headquarters and foreign subsidiaries in managing the marketing function globally. Her research has been published in theJournal of Marketing, the Journal of the Academy of Marketing Science, and theJournal of International Business Studies, among others. R. Bruce Money (moneyb@byu.edu) is the Donald Staheli Fellow and an associate professor of marketing and international business in the Marriott School of Management, Brigham Young University. His articles have been published in journals such as theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of International Business Studies, andSloan Management Review. His research interests include the international aspects of national culture’s measurement and effects, business-to-business marketing, word-of-mouth promo-tion, services marketing, and negotiation. Subhash Sharma (sharma@moore.sc.edu) is the James F. Kane Professor of Business in the Moore School of Business, University of South Carolina. Professor Sharma’s research interests include marketing strategy, structural equation modeling, data mining, customer relationship management, e-commerce, the marketing-operations interface, and global marketing strategies. He has published numerous articles in these areas in leading academic journals such as theJournal of Marketing Research, theJournal of Marketing, Marketing Science, theJournal of Retailing, theJournal of Operations Management, theInternational Journal of Research in Marketing, andManagement Science. Professor Sharma has also authored two textbooks:Applied Multivariate Techniques (John Wiley, 1996) andScaling Procedures: Issues and Applications (with Richard G. Netemeyer and William O. Bearden, Sage, 2003). Professor Sharma was a member of the editorial boards of theJournal of Marketing Research and theJournal of Marketing and currently serves on the editorial review board of theJournal of Retailing.     

中国面对区域贸易协定与多边贸易体制的基本对策

区域贸易协定对多边贸易体制的影响、积极作用和消极影响;我国制定推进我国参与亚太地区经济合作的总体战略规划方案;创建中国———东盟自由贸易区,修订完善相关方法,加强我国参与区域经济合作的组织与协调工作。     

影响循环经济的区域因素

人类的一切活动都离不开一定的空间地域,任何一种经济发展形式包括循环经济都是在一定的区域内完成和实现的。不同的区域环境,会塑造出性质各异、层次不同、各具特色的循环经济发展模式。深刻认识影响循环经济的区域因素,对于理解和创造千姿百态、异彩纷呈的循环经济类型或模式有着积极的意义。本文将对自然、历史、人文等一些较为重要的区域因素结合中国国情加以阐述。     

用户需求的发展趋势对产品设计的启示

“以人为本”的设计理念包含绿色设计、人性化设计、个性化设计三大设计趋势,必须与合理的产品结构及功能相协调,一个好的设计应当在用户需求和理性设计中找到平衡点。     

新疆旅游经济区域差异实证研究

以新疆15个地、州、市为研究对象，通过对2000-2004年各地州市旅游经济的变化特征调查，发现新疆区域旅游经济存在绝对差异不断扩大，相对差异缓慢下降的总体趋势。并进一步揭示出各地州市在旅游经济发展水平与旅游产业地位上的差异规律。最后运用累计循环论，解释了新疆旅游经济差异存在的原因．提出缩小区域差异，合作发挥各地州市旅游优势的建议。     

华北区域经济合作发展的有利条件、制约因素和对策

华北区域经济合作发展具有许多优势,同时也存在许多制约因素。因此,华北区域经济合作,应立足区域优势,扬长避短,大胆创新,有针对性地提出华北区域经济合作发展应采取的对策,以促进区域经济协调发展。     

Materialism, status signaling, and product satisfaction

The consumer satisfaction literature has not, for the mos part, integrated individual values into the product evaluation process. Yet a comprehensive understanding of consumer satisfaction can best be attained by including both consumer and product factors. To demonstrate the usefulness of including individual values, this research focuses on one consumer value, namely, materialism. The authors empirically explore how this individual value is linked to consumers’ evaluations of products they have purchased. Using surveys, the authors collected data from a sample of college students (n=211) and a sample of adults (n=270). Across these two studies, using divergent samples and products, they find consistent evidence that materialism is negatively related to product satisfaction in product categories with high potential for status signaling, but unrelated to product satisfaction in product categories with lower potential for status signaling. The consumption goals that produce these product evaluations are empirically addressed Jeff Wang (jianfeng76@yahoo.com; PhD, City University of Hong Kong) is an assistant professor of marketing in the Faculty of Business at the City University of Hong Kong. This work was conducted when he was a doctoral student of marketing in the Eller College of Management at the University of Arizona. His research interests include social networks and consumer behavior, consumer satisfaction and well-being, materialism and consumption meanings, and consumer interests and public policy issues. His dissertation studies credit card debt as a socially embedded phenomenon and investigates how consumers leverage their interpersonal ties as they accumulate and repay their debt. Melanie Wallendorf (mwallendorf@eller.arizona.edu) is Soldwedel Professor of Marketing in the Eller College of Management at the University of Arizona. She holds an MS in sociology and a PhD in marketing from the University of Pittsburgh. Her articles on the sociocultural aspects of consumption have been published in theJournal of Consumer Research, Journal of Marketing Research, Advertising and Society Review, Addiction, Journal of Macromarketing, andAmerican Behavioral Scientist, among others. Her coauthored article on “The Sacred and Profane in Consumer Behavior” won theJournal of Consumer Research Best Article Award in 1992. Her research has been featured in theWall Street Journal, The Washington Post, The New York Times, American Demographics, andFortune, and has been funded by the Marketing Science Institute, the Arizona Disease Control Research Commission, and the Office of Earth Science at NASA.     

农村义务教育财政投入的经济学分析

劳动力素质低下是农村经济贫困的重要根源,要改变农村“知识贫困”的面貌,必须从农村义务教育抓起,而教育投入问题始终是我国农村基础教育发展中的主要制约因素。本文用现代公共财政论对农村基础教育这一社会服务化产品进行了公共财政定位,针对现行农村义务教育体制存在的问题进行了剖析,最后得出结论:农村义务教育主要是政府的责任,应当由政府财政支出作为保证。只有采取措施,完善政策,切实强化中央及地方各级财政的支持和投入力度,中国农村基础教育才会改变目前的弱势状况,出现蓬勃发展的新局面。