社会资本与民间组织运作--以广东南海专业镇行业协会为例

本文引入“社会资本”概念分析南海专业镇行业协会,指出行业协会的组织运作存在三种路径类型,在相同的既定制度框架内,随着嵌入社会关系网络的类型及其程度不同,协会组织运作的具体方式、组织架构会有明显的差异。     

Why negative brand extension evaluations do not always negatively affect the brand: The role of central and peripheral brand associations

This research introduces the concept of brand association centrality and distinguishes central brand associations (CBAs) and peripheral brand associations (PBAs). Study 1 shows that the consistency with CBAs and PBAs influences perceived brand extension fit. However, the brand extension consistency with CBAs positively affects consumer–brand extension evaluations, while the brand extension consistency with PBAs does not have a significant effect. Study 2 demonstrates the mediating role of perceived fit between brand extension consistency with CBAs and brand extension evaluations. The study shows that the more inconsistent the product extension is with CBAs, the more the brand's image is altered and the faster brand evaluations deteriorate. In contrast, the brand extension inconsistency with PBAs does not affect brand evaluations.     

Do CSR actions in retailing really matter for young consumers? A study in France and Norway

This research explores how young consumers perceive Corporate Social Responsibility (CSR) actions of French and Norwegian food retailers, and how these actions affect brand image, brand associations (adjectives, verbs, and names) and consumer–retailer relationships. It uses a qualitative methodology with in-depth interviews. This exploratory study shows that French and Norwegian young consumers have problems linking CSR with food retailing, and they question retailers' true commitment to CSR. Young French consumers had stronger brand associations than young Norwegians. Therefore, we argue that, CSR commitment among retailers in both countries is likely to positively affect retailer brand image. Nevertheless, CSR related products could also be associated with higher prices and may exclude low-income consumers.     

行业协会与中小企业关系型融资——以温州异地商会为例

与市场交易型融资相比,关系型融资是属于含有某种社会网络因素的准市场交易。行业协会（商会）由于具有信息提供和内部治理等特殊优势,能有效地克服有限理性和机会主义带来的信息不对称问题,从而为中小企业融资提供一种新的模式。文章以温州异地商会为研究对象,分析温州异地商会推进中小企业关系型融资的作用机理和运作模式,其实践经验具有一定的借鉴意义。     

The Socio-Political Economy of Pharmaceutical Mergers: A Case Study of Sanofi and Aventis

This article critically analyses the events leading up to the 2004 merger between the pharmaceutical companies Sanofi-Synthelabo and Aventis. It reveals the social, commercial and political complexities and challenges of a merger process in which the defence of French national interests and regional capabilities competed with traditional ‘commercial’ narratives before the deal was closed. The merger is analysed within the broader context of contemporary debates, within the strategic management and innovation systems literature, about the process of global innovation in pharmaceuticals, industry consolidation and the discursive socio-political discourses that underlie cross-border merger and acquisition activity. The article critically evaluates the competing criteria adopted by government and industry to justify different merger scenarios and considers the implications for pharmaceutical innovation, industry consolidation and M&A theory.     

The Ghana Grains Partnership

A surge in international food prices that began in 2008 led to a variety of responses from African governments, ranging from price controls, trade restrictions and food security stocks, to facilitating longer-term increase in supply-side increases in production. In Ghana, the objectives emphasized broad-based, pro-poor agricultural growth, expansion of high-value cash crops and improved production of food crops. A hybrid of crop rotation plus addition of external inputs of fertilizers in a modern intensified farming regime was seen as a way forward. The Ghana Grains Partnership (GGP) was underpinned by this assumption, addressing a national shortfall in maize through a coordinated and market-led value chain development approach. The Partnership was initially made up of international and national agribusinesses, an agricultural development fund, farmers and farmer associations and a commercial bank and coordinated by Prorustica. The GGP adopted innovative approaches such as the coordination of commercial and non-commercial objectives. The focus on complete agricultural value chains provided a holistic approach to meet the needs of farmers for agricultural inputs and finance and addressed constraints to more effective commodity output markets. The Partnership's basic principles included the setting up of a farmers' grain association with the partners sharing the costs, benefits and risks.     

Recapturing a Sense of Neighbourhood Since Lost: Nostalgia and the Formation of First String,a Community Team Inc.

Abstract

This qualitative study is an exploratory case analysis of First String, a Community Team Inc., a unique grassroots association founded by a small group of African Americans in Champaign, Illinois. The founders established the neighbourhood baseball league to foster a greater sense of community in neighbourhood youth. In an effort to address the lack of research on the formation of grassroots associations, the purpose of the study was to understand how and why First String was formed, and what this experience contributes to leisure studies and theory. The findings revealed the significance of nostalgia as a driving force behind the effort.     

Domestic or Imported Beer Brands? Analysis and Assessment of Brand Equity in the Spanish Market

The Spanish brewing industry is a main economic sector and a major activity in the agrifood area; however, there are few studies regarding the analysis of brand equity in this product. This study aims to analyze brand equity for both a domestic beer brand—Estrella Galicia—and an imported beer brand—Carlsberg. For this purpose a quantitative study is carried out among consumers in order to assess the sources or dimensions of brand equity and its consequences, comparing the 2 brands present in the Spanish market. Results obtained suggest a better evaluation of the domestic brand and reveal that brand loyalty and perceived quality are the dimensions with a higher relevance in beer brand equity.     

交通行政职能转变与行业协会的发展

随着社会主义市场经济体制的建立,转变交通行政职能,发展中介组织已成为市场经济发展和机构改革的迫切需要。随着交通行政职能的转变,行业协会的作用越来越明显。基于行业协会的职能及地位,本文提出了我国交通行业协会存在的问题,并对大力发展交通行业协会提出一些对策建议,为深化机构改革,加快交通行政职能转变提供一些参考。