Consumer Associations with the “All Natural” Food Label

“All natural” food labels have become increasingly popular in recent decades. Labels may communicate to consumers a level of food quality above that of unlabeled products. In April 2011, a nationally representative survey was conducted asking respondents to estimate the likelihood that they will increase purchasing in response to an “all natural” label on food products. The sample totaled 1,000 respondents, with 49% being male and 35% between the ages of 45 and 64. Demographic information includes gender, age, income, region, and education. Ordered logit models were used to estimate the likelihood of changes in purchasing based on the “all natural” label. This stated that intended behavior change was evaluated using the ordered logit estimates for nine products: beef, pork, poultry, ice cream, yogurt, cheese, milk, soft dairy products, and bread and bakery products. For all products, being male and having too little information at grocery stores decreased the likelihood of purchase. Conversely, those respondents, who associate the “all natural” label with no preservatives, perceived such products to have improved taste, improved nutritional value, and improved food safety increased the likelihood of purchase.     

The governance structures of Japanese credit associations and their objective functions

Although Japanese credit associations are non-profit cooperative financial institutions, they assume the same financial functions as regional banks that are stock companies and they could compete with each other in a regional market. On the other hand, the governance structures of credit associations tend to exhibit weaker discipline than those of regional banks, and, for this reason, the financial performances of credit associations and regional banks might differ. In this article, we empirically investigated whether the objective functions of credit associations are different from those of regional banks considering their different governance structures. As a result, although significant differences of profitability of these two types of institutions were not detected, it was demonstrated that credit associations can capture a greater share of deposits than regional banks and the former are more conservative in risk taking than the latter. From these, there is a possibility that Japanese credit associations have different objective functions from regional banks.     

探广东产业转移中行业商会的作用

广东的粤北山区和东西两翼地区,毗邻珠三角,是承接珠三角地区边际产业转移的理想场所。珠三角企业实施产业转移的过程中,行业商会的作用不可忽视。本文以基于行为的企业迁移理论为依据,阐明了行业商会引导、协调企业搬迁,与政府沟通的职能。结合珠三角产业转移过程中遇到的一些问题,对行业商会在促进产业转移方面的方面提出一些见解。     

A model of destination branding: Integrating the concepts of the branding and destination image

Despite the significance of destination branding in both academia and industry, literature on its conceptual development is limited. The current study aims to develop and test a theoretical model of destination branding, which integrates the concepts of the branding and destination image. The study suggests unique image as a new component of destination brand associations. It is proposed that the overall image of the destination (i.e., brand image) is a mediator between its brand associations (i.e., cognitive, affective, and unique image components) and tourists’ future behaviors (i.e., intentions to revisit and recommend). The results confirmed that overall image is influenced by three types of brand associations and is a critical mediator between brand associations and tourists’ future behaviors. In addition, unique image had the second largest impact on the overall image formation, following the cognitive evaluations.     

The Post‐Privatization Role of Out‐growers' Associations in Rural Capital Accumulation: Contract Farming of Sugar Cane in Kilombero,Tanzania

Contract farming is widely promoted by multilateral agencies as an engine of economic growth in developing countries. The agencies often stress the need for governments to create strong farmers' organizations that can shoulder the risks associated with contractual relationships with large corporations. However, empirical studies of farmers' organizations in contractual schemes are few and tend to dismiss the performances of these organizations for not measuring up to donor expectations. This paper seeks to offer a more unbiased examination of what farmer's organizations actually do by recounting the development of out‐growers' associations in a contract farming scheme in central Tanzania. The paper explores the new space for social organization and business operations which emerged after privatization in 1998. It is argued that under certain conditions, out‐grower associations occupy a crucial position with regard to classic agrarian questions of land, labour and capital accumulation.     

Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue

Should a marketer adopt a pan‐cultural or a culture‐specific approach when using colour in marketing? Colours exercise powerful effects and induce reactions based on both instincts and associations. Colours alter the meanings of the objects or situations with which they are associated and colour preferences can predict consumers' behaviour. This article reviews the psychological and socio‐cultural associations and meanings of colour(s) in a cross‐cultural marketing perspective and outlines their role as a marketing cue. Because cultural values, marketing objectives and desired customer relationship levels influence the choice of colour in corporate and marketing communications, it is argued that a cross‐cultural perspective of colour research and application is imperative for developing global marketing strategies.     

Invisible pioneers? The impact of women on the recreation movement

Abstract

This article explores and describes the impact of women on the American recreation movement from 1900 to 1960. The theses that emerged in this article are that women were actively involved in the early and middle years of the movement, that their activities were different from men's activities and thus largely invisible as recorded in the history of the recreation movement, and that the social “ethic of caring” embodied the professional and volunteer activities that women undertook. These theses provided a transitional history about the women who were involved with the recreation movement in various capacities. Although notable women were identified through the data collection, it was the “collective biography” of the women in the field that provided the archetypical model that described the impact of women on the recreation movement.     

影响西安市体育社团可持续性发展的主要因素探析

本研究根据西安市目前的政治、经济、社会情况,借鉴国内外体育社团的发展状况,通过文献资料法、调查法、逻辑分析法、数理统计法,对西安市21家体育社团及相关专家和学者进行调查,并进行了深入分析和充分论证认为:西安市体育社团,目前存在的主要问题较为突出,影响发展的因素很多,但是完全可望其中许多问题得到一定的解决,我们要根据自身特点,采取相应对策,实行有效措施,使其发展前景广阔。     

THE USE AND ABUSE OF MARKETS IN HOUSING POLICY

This paper argues that, despite its rhetoric in support of markets, government does not understand how markets work, but is rather trying to use certain aspects of markets to control social housing. The paper looks at three areas: first, the idea of private finance and how this is used by government as a form of public policy; second, the notion of risk and whether it actually occurs in social housing; and third, the contention that government is incapable of appreciating the manner in which markets operate because it only wishes to provide safe options and so cannot countenance real choice and competition.