Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image

Traditional human resource management does not consider adopting a marketing approach in creating a positive company image to enable the recruitment of better employees. Recently, however, many scholars have attempted to apply marketing principles to recruitment management. Marketing can help create an effective image for a firm and position the firm as a good place to work. The study here examine ways marketing management relates to recruitment marketing in the hospital industry and finds that a hospital's sustainable competitive advantage, marketing strategy, and employment brand equity can influence the intention of medical doctors to pursue job opportunities.     

‘And now I’m free’: Women’s empowerment and emancipation through entrepreneurship in Saudi Arabia and Sweden

Critical perspectives have called for the study of women’s entrepreneurship as a route to social change. This ‘social turn’ claims women are empowered and/or emancipated through entrepreneurship with limited problematisation of how these interchangeably used concepts operate. Using an institutional perspective in combination with a narrative approach, we investigate women entrepreneurs’ life stories on their ‘road to freedom’ where entrepreneurial activity enables them to ‘break free’ from particular gendered constraints. Through juxtaposing women’s narratives in the contexts of Saudi Arabia and Sweden, the relationship between empowerment and emancipation is disentangled and (re)conceptualised. The findings distinguish between empowerment narrated as individual practices to achieve freedom for the self within institutional structures and emancipation as narrated as a wish to challenge and change structures of power and reach collative freedom. The yearning for collective emancipation propels women’s stories of entrepreneurship by raising expectations for entrepreneurship as a vehicle for institutional change. Such stories may fascinate and inspire others to engage in entrepreneurial endeavours to become empowered, but whether they reach emancipation remains an empirical question to be answered. The performative dimension of entrepreneurial narratives is, however, their ability to turn emancipation into an (un)reachable object of desire, with a quest for even more individual empowerment and entrepreneurial activity, at the same time excluding other forms of human conduct as conducive for change.     

The inside effects of a strong external employer brand: how external perceptions can influence organizational absenteeism rates

In this study, we invoke a social identity and job resources perspective to investigate the impact of an organization’s internal and external employer brand images on employee absenteeism. Specifically, using workforce samples of 56 Belgian companies (n = 12670) and a second independent study sample (n = 4461), we assess the relative importance of the internal employer brand image (i.e. employee perceptions) and the external employer brand image (i.e. non-employee perceptions) in predicting the absenteeism rate in these organizations. Results show that corporate absenteeism decreases as internal (employee) views and external (non-employee) views of the organization decline. Results further show that the external employer brand image may be a more important driver of absenteeism than the internal employer brand image. Such results highlight that an organization’s external image may be a strong antecedent of important internal organizational behavior outcomes.     

基于四叉树复小波的自适应图像去噪

小波变换应用于图像去噪处理方面得到广泛的应用,但其自身也存在着一些缺点和不易控制因素,大大地限制了其图像去噪能力和应用的范围。而四叉树复小波变换很好地改善了这一缺点,具有较好的方向选择性和平移不变性,并且容易实现完全重构。本文通过对常见的图像去噪方法,对其原理进行解析,再讲解基于四叉树复小波的自适应图像去噪的优点和发展趋势,让大家对现代复小波自适应图像去噪有一个清晰的认识。     

基于网络文本的湛江旅游目的地形象感知研究

以五大旅游网站的游记为样本来源,运用内容分析法,依据"认知-情感-总体"感知模型构建分析类目,借助ROST CM6.0软件研究游客对湛江旅游目的地形象感知.研究结果表明:游客对湛江旅游形象感知以积极态度为主,但对湛江的人文资源认知度较低,旅游者对湛江的满意度高,但受"阴影区"的屏蔽作用,游客重游意愿不强.基于负面感知反...     

亚洲恐怖电影的意象及心理影响分析

对亚洲恐怖电影常用的题材进行归纳总结,得出亚洲恐怖电影对视觉恐怖与心理恐怖两种因素的运用模式。重点从观影者心理学角度分析亚洲恐怖电影的特点。     

A Structural Analysis of the Changing Image of China in the New York Times from 1949 through 1988

This research paper has explored the image of China portrayed in the New York Times from 1949 through 1988. The study has shown that the image of China has changed in accordance with the changes in the U.S. foreign policy toward China over the past forty years. The changes were discussed in the historical context of Sino-U.S. relations. In addition, this paper has explored some methodological issues relating to Q-analysis. This methodology, different from Q-sort technique, is proven particularly powerful in this study for describing semantical structures in a cluster of news stories.     

铜鼓视觉形象的身份式品牌塑造探析

铜鼓作为广西历史上的民族图腾,是区域形象和民族形象的象征。铜鼓视觉形象的身份归属价值为其身份式品牌塑造提供了天然优势,利用品牌概念和个体经历统一的品牌定位和个体人群的社会身份归属定位,实现品牌内涵和公众情感相融合,瞄准大众传播活动下的概念市场,打造以铜鼓品牌内涵为主流代表的新文化产业,为品牌赢得独特的竞争优势。     

电视商业广告中的女性形象

女性形象深得广告人的青睐,其中有着深刻的社会和文化内涵。本文试从传播学、社会学的角度通过女性在电视商业广告中呈现的整体形象,试图解析当前电视商业广告中女性形象形成的类别、原因,并对电视商业广告中女性形象的重塑提出看法。     

广告策划中运用的卡通形象分析

在市场竞争激烈的商业年代,在正处缺乏情感交流的信息社会,创造一个具有亲和力和贴近人们的内心的卡通形象设计领域正在刚刚兴起,并会成为这个时代必然的发展趋势。文章在分析卡通形象现状以及卡通形象运用和其他形象运用的差别的基础上,通过例举卡通形象在广告策划中的成功案例,深入思考了未来广告艺术中卡通形象的设计与发展。