The impact of perceived security and consumer innovativeness on e-loyalty in online travel shopping

ABSTRACT

This study investigates the impacts of perceived security and consumer innovativeness on online travel shopping. A survey questionnaire was used to collect data and a total of 283 questionnaires were used for data analysis. The mechanism of perceived security and consumer innovativeness was then identified. The study results indicate that: (1) higher perceived security increases the perception of website image and trust; (2) consumers with a higher level of innovativeness tend to trust travel websites; (3) website image has a mediating effect between perceived security and trust; and (4) trust has a mediating effect between website image and e-loyalty.     

‘I just hope people can forgive me’: Australian women athletes,apologies and image restoration at the Rio Olympic Games

Prior to the 2016 Olympic Games, Australia’s Chef de Mission Kitty Chiller predicted that the Australian team could win as many as 16 Olympic gold medals. Australia’s Olympic team won a total of eight gold medals and the sports media reacted by suggesting the team had ‘failed’. At the 2016 Olympic Games, three high-profile Australian female athletes apologised to the Australian public for their performances. This study examines these three interconnecting cases and how such behaviour is linked to research that examines sports media and gender (including female agency), ‘image restoration’ and third-wave feminism. Additionally, this work identifies how the culture of third-wave feminism is conceptually troubled by the notion of the ‘female apologetic’ and calls for a re-examination and modification of such a notion.     

浅谈建筑设计中的艺术形式感

建筑作为一种实用艺术,不仅要体现出适用的特点,而且要有美感,要满足人们精神感受上的审美要求。建筑作为艺术门类的一种,遵循和谐和多样统一的美学基本原则。作为一名建筑师来说,创造符合功能的形式美建筑是不可忽视的。     

Analyzing Daqing＇s Urban Spatial Form Evolution： Basing on the Technology of RS and GIS

以我国目前最大石油城市——大庆市为研究对象,选取1984、1995、2007年3个城市建设关键时间节点,以Landsat MSS、TM卫星影像为主要数据源,利用GIS技术提取城市建设用地规模、形态、增长幅度、区位坐标等信息,计算城市空间扩张速度、强度、城市空间形态紧凑度、分维指数、城市增长理性程度等空间特征量,分析大庆市1984年以来城市空间扩张现象和特征,并结合经济社会统计相关数据及区域分析方法,探究其因果关系。研究认为,大庆市城市空间扩张与形态演化具有石油城市发展的典型性和一般规律,表现出建设用地总量大、扩张速度快、强度高、增量分布不均衡、空间形态不规则、紧凑度低、城市中心地迁移方向与用地扩张基本一致等特征。这些现象和特征的主要形成原因包括石油开发战略指向、自然环境约束、交通设施引导、城市规划调控、中心地功能变迁等五个方面。     

包拯形象脸谱化成因分析

历史上真实的包拯身材矮小、皮肤白皙,与民间传说乃至文学作品里的包拯简直判若两人,这一现象背后究竟隐秘什么样的原因呢?本文试图从民间神话传说、文化环境、政治气候、脸谱艺术本身等方面对之进行探讨,以期达到解惑释疑之目的。     

现代英雄的原型征程——析尤多拉·韦尔蒂《一个旅行推销员之死》的原型叙事模式

在原型批评的视角下，文学作品中的英雄在其成长过程中一般会经历三个具有共性的阶段，即“受命出发——获得启示——最终回归”。美国女作家尤多拉·韦尔蒂的小说《一个旅行推销员之死》就以这种原型的叙事模式讲述了旅行推销员鲍曼人生中的最后一次销售旅程。韦尔蒂将鲍曼心中对他人的映像作为反射现代人的落寞生活和苍凉内心的镜像；小说中的大量比喻和象征使读者得以更深刻地提取该作品的潜文本，进而反思现代社会生活中的人们的生活价值。’     

如何打印高分辨率的彩色图像

本文叙述了如何在普通24针彩色打印机上打印高分辨率彩色图像的方法,并用汇编语言编写了打印屏幕图像的程序。     

论国有企业转变机关作风提高机关效率建设

国有企业担负着经济责任、社会责任和政治责任,因此,国有企业机关既有别于政府部门机关,又有别于一般企业行政部门机关。文章结合笔者所在单位的机关特点,从如何认识机关作风建设的重要性和必要性引出机关作风建设应坚持＂三个面向＂,体现＂四个一流＂,以及从多方面阐述落实机关作风建设的具体措施。     

The impact of low-cost carriers on airport choice in the US: A case study of the Washington–Baltimore region

Previous research has shown that low-cost carriers (LCCs) may stimulate traffic at an airport by offering low fares. Using passenger survey data from the Washington–Baltimore region’s three airports, we find that the benefits of LCCs to airports extend beyond the traffic generated directly by the LCCs through their low fares. In addition, we find that the mere presence of an LCC at an airport can attract passengers, even to competing carriers. These “halo effects” from LCC presence increase the significance to airport managers of attracting LCCs in order to generate passenger demand.     

Effects of Country-of-Manufacture and Brand Image on Korean Consumers' Purchase Intention

ABSTRACT

In this study, a theoretical framework is developed to explain the differential effects of country-of-manufacture (COM) and brand image on the cognitive, affective, and behavioral components of Koreans' consumer decision making. Although effects are product specific, findings, overall, indicate that brand image has a stronger effect than COM on Koreans' perceptions of hybrid global products. Moving the production of an electronic product (TV) to a developing country, however, negatively affected Koreans' evaluation of product performance, prestige (brand and technical), and purchase attitudes. The findings have interesting marketing implications for hybrid global brands and contribute to building a theory of COM.