建筑企业的社会责任分析

结合建筑企业特点，分析了建筑企业社会责任的内涵和意义。指出建筑企业必须主动承担起对股东、员工、社会、环境和社区等更多的社会责任，并提出了诸多具体的建议，对树立建筑企业整体形象具有指导意义。     

公益旅游意象研究：一种摄影图片分析运用

本研究运用旅游摄影学VEP技术研究三种来源的摄影样本所反映出公益旅游地理意象、意象内容差异和特征,并说明意象形成的摄影心理动机和价值取向,其结论为公益旅游营销的主题选取、完善视觉营销效果、市场和项目定位拓展等提供科学参考。     

Linking the dots among destination images,place attachment,and revisit intentions: A study among British and Russian tourists

Limited evidence suggests that the incorporation of both image components (cognitive, affective, and conative) and holistic image is meaningful for predicting tourists' revisit intentions. Extending this line of research, the present study aims to unravel the relative influence that each component of image has directly and indirectly, via holistic image, on revisit intentions. In doing so, we incorporate two national samples (British and Russians) of diverse tourist profile and significantly different levels of visitation frequency to investigate place attachment as a moderator. Evidence from 1362 British and 1164 Russian tourists indicated that all image components have a positive indirect effect on revisit intention via holistic image, while conative has also a direct one. As expected, the image components rank differently for British and Russian tourists. The indirect effects of destination images on revisit intention, except conative, are conditional and, interestingly, most of these are stronger for tourists with low PA.     

个人形象设计的人群经济宏观分析

文章从个人形象设计的角度出发,分析了其在现代经济学中的意义。个人形象设计的宏观经济学呈现了人的历史社会的新的机制。现代"人"的形象设计与经济学存在着"隐喻"关系,个人形象设计成为一种经济学方法,通过绘画、诗歌、建筑、仪式等为背景的产业进行分类,并依据现代产业、人群、交流,形成宏观经济视野。因此,形象设计是经济学的属性回归,也是一种人的经济学行为模式,更是将形象作为人的发展经济学的生动传播。     

Determinants hindering the intention of tourists to visit disaster-hit destinations

The purpose of this study is to propose and examine a new research model that is able to capture both the cognitive and affective components influencing potential tourists' behavioural intentions to visit a disaster-hit destination, which have negatively affected their perceived destination image. A survey of 357 participants provides strong support for the model. The results indicate that participants' perceptions of destination image are a strong predictor of their travel intentions. Factors relating to cognitive appraisals (e.g. perceived equipment risk, perceived natural risk and perceived social risk) as well as affective evaluations (e.g. perceived fear of ghosts, perceived unpleasantness, etc.) were found to be critical components that significantly, and negatively, influence potential tourists' perceptions of a destination image. Theoretical and practical implications of the results are discussed herein.     

Passenger recovery after an airport closure at tourist destinations: A case study of Palma de Mallorca airport

In the context of increased concern about the resilience of critical transport infrastructure to external events and the impact of such events on local tourism industries, this paper analyzes the ability of tourism-oriented airports to relocate departing passengers in the event of an unexpected airport closure. A case study of Palma de Mallorca airport is presented. Using an MIDT dataset on passenger itineraries in August 2014, several closure scenarios are simulated, and disrupted passengers are relocated to minimum-delay itineraries. Aggregate delays and relocation rates are used to assess the impact of each scenario, with a particular focus on UK and Germany markets. The results provide useful benchmarks for the development of policies aimed at minimizing the impact on stranded tourists, such as allowing for passenger connections, establishing a protocol for interline cooperation, and improving intermodal transfers. These measures will help mitigate the negative impacts on airline loyalty and destination image.     

Destination image,on-site experience and behavioural intentions: path analytic validation of a marketing model on domestic tourists

Despite its contribution to the national economy, domestic tourism is one of the most neglected and under-researched forms of tourism in the literature. This study tested an integrated path model examining the interrelationships between destination image, perceived quality, satisfaction and behavioural intentions, using domestic tourists who visited Eilat, Israel. The findings support the hierarchical relationships between image, quality, satisfaction and behavioural intentions. In addition, the affective image component was found to exert a far greater impact on the overall destination image than the cognitive component. The study establishes a better understanding of domestic tourists’ destination image and behavioural intention formulation. It also provides a number of implications for destination managers targeting the voluminous domestic segment.     

MATLAB GUIDE在数字图像处理教学中的应用

MATLAB GUIDE(Graphical User Interfaces,图形用户界面)是为表现MATLAB中的基本功能而设计的演示程序。本文通过对数字图像处理中几个常用的设计例子,开发和利用MATLAB GUIDE的教学自动控制系统,展示了MATLAB GUIDE在数字图像处理课程辅助教学的优点。     

图片新闻报道中图像符号的批评性多模态语篇分析

本文运用费尔克拉夫的三维语篇分析模式和视觉语法理论对《时代》杂志关于新疆的暴力事件的图片新闻报道进行了批评性多模态分析,揭示了图像也是有意识形态的,它对社会现实具有重构功能。     

Online brand community within the integrated marketing communication system: When chocolate becomes seductive like a person

This study proposes brand communities as an effective tool within the integrated marketing communication (IMC) system. The paper utilizes the Brand Concept Map quali-quantitative technique in order to represent and compare mental association texture within one group of non-members of a brand community versus one group of people engaged in the same community. Brand stimulus is Nutella (chocolate cream) which boasts a crowded and lively online brand community: Nutellaville. Results show that brand community is effective in terms of contribution, commonality, and complementarity within the IMC system. In particular, Nutella brand image within the online community participants is composed of some mental associations overlapping other communication tools (commonality), and by new mental associations (complementarity) referred to the brand image dimension named ‘brand as person’ (seductive, popular, reassuring); second, this anthropomorphism effect solves the issue of sense of guilt excited by chocolate (contribution).