双边滤波下局部强度与梯度融合的小目标检测

针对红外小目标在复杂背景下难以检测的问题，提出了一种利用局部强度和梯度融合来增强目标抑制背景杂波的算法。首先通过双边滤波技术得到去噪图像，然后利用目标区域与局部邻域的强度差异和梯度向量获得融合图像，最后采用自适应阈值分隔技术成功检测出小目标。理论分析和实验评估结果表明，该算法能够很好地抑制高斯噪声和背景边缘，相比于传统的检测算法，其检测性能显著提高，鲁棒性能较好。     

The shape of premiumness: Logo Shape's effects on perceived brand premiumness and brand preference

Logos are the brands’ visual identity, which can influence brand positioning and contribute to brand success. However, little is known about the effect of logo shape on brand premiumness perception. Thus, we conducted four studies, including one archival dataset analysis, to examine this issue. Results revealed that consumers perceive angular-logo brands as more premium than circular-logo brands. Such logo shape effect is driven by perceived psychological distance between the brand and consumers. We further identified the downstream consequences of perceived brand premiumness. To express status, consumers are more likely to choose angular-logo brands, which are perceived as more premium. However, consumers unmotivated by status-expressing goals will be unaffected by such perceptions. These findings have theoretical implications regarding brand logo and positioning, and practical implications for logo design.     

Tourism between divided nations: An examination of stereotyping on destination image

This research examines the interplay of tourism and political conflicts in the context of two historically politically divided nations. Specifically, this research investigates the effect of stereotyping on destination image as well as the moderating role of previous destination experience. Results revealed that international stereotype had a direct effect on cognitive and affective images and indirect effects on travel intention, while the effects of stereotyping were equally strong among visitors and non-visitors. These findings suggest that even when inter-governmental relations have been gradually normalized people might still perceive their former rival nation as hostile, which can negatively influence their destination images of the nation.     

Omnichannel-based promotions’ effects on purchase behavior and brand image

This paper examines the effects of utilizing consumers’ digital shopping traces when designing in-store promotions on purchase behavior and brand image. In two experimental studies with 526 and 550 espondents, the authors examine the effects of omnichannel-based promotions (e.g. using digital shopping trace to offer a promotion when the consumer enters the physical store) in two different product categories (utilitarian vs. hedonic), spontaneous/planned purchases and two different retail industries (durable good vs. travel). The results show that retailers benefit from using digital shopping traces as it increases purchases and enhances brand imagery. The effects are moderated by product category and type of purchase.     

浅析电视节目主持人的屏幕整体形象定位

新闻电视节目主持人的屏幕整体形象定位是提高主持人的社会知名度和节目的社会影响力的前提条件,精准的形象设计可以充分发挥电视传媒的文化影响力,提高我国电视传媒的市场竞争力,满足广大观众日益提高的审美需求。     

商界小说：经济理性的文学演绎

近20年来，中国商界小说以其表现的多样性、题材的现代性和阐述的真实性在文学领域里大力彰显经济理性，多角度刻画“经济人”形象，揭示社会商业化的基本特征及其文化蕴涵，展现出独特的美学风采。     

The implicit measurement of destination image: The application of Implicit Association Tests

The previous studies about destination image measurement mainly focused on measuring tourists’ explicit cognitive processes without measuring their implicit cognitive processes. This study introduces the Implicit Association Test (IAT) into the domain of destination image measurement, and utilizes a traditional questionnaire to measure Chinese tourists’ perceived image of Japan and Hong Kong both at explicit and implicit level. Results show that Chinese tourists’ explicit preference between Japan and Hong Kong is insignificant, but there is significant implicit preference for their perceived image of Hong Kong over that of Japan. This study advances the research on destination image and enriches the method on the measurement of destination image.     

Effect of celebrity endorsement on tourists’ perception of corporate image,corporate credibility and corporate loyalty

This study explores the effectiveness of using Korean celebrities to endorse a Korean hotel in the Japanese market. Specifically, Japanese tourists’ perception of the hotel's corporate image and corporate credibility were tested along with corporate loyalty. This study found that trust in celebrity endorsers by consumers is transferable to perceptions of image of the hotel, its credibility and loyalty to the hotel. Structural equation modeling was used to explain difference in the relationships between constructs that identified the effectiveness of each celebrity. One important finding was that specific celebrity endorsers may not appeal to the entire target market and for this reason more than one endorser may be required to promote a product.     

Destination image and tourist loyalty: A meta-analysis

Extant literature is inconclusive on the linkage between destination image and tourist loyalty, due to the multi-dimensional nature of the two concepts. The present study attempts to draw some informative conclusions about the relationship through a meta-analysis. A research framework was proposed in which 14 hypotheses were developed. A total of 66 independent studies were synthesized and analyzed. The findings reveal that the impact of destination image on tourist loyalty is significant, with varying degrees. Specifically, overall image has the greatest impact on tourist loyalty, followed by affective image and cognitive image. Cognitive–affective joint image fails to demonstrate a stable impact on tourist loyalty. Of the three levels of tourist loyalty, destination image has the greatest impact on composite loyalty, and then on attitudinal loyalty and behavioral loyalty, successively. The findings are discussed in light of their theoretical and practical implications for destination marketing and management.     

唐人小说《长恨歌传》与洪昇《长生殿》中杨玉环比较研究

提及杨玉环大家都耳熟能详,知道她有贵妃之衔,知道她备受宠爱.自唐以来,杨玉环的形象有着明显的流变,《长恨歌》《长恨歌传》《梧桐雨》《长生殿》等作品向我们展示了不同的杨玉环形象.单就《长恨歌传》和《长生殿》而言,就为我们塑造了杨玉环的不同形象,或深明大义,或恃宠而骄.我们可以通过这两部作品中杨玉环政治形象、爱情形象、文学形象、历史形象的比较来分析她的复杂形象.