Situational price sensitivity: the role of consumption occasion, social context and income

Research on consumer reaction to price has been largely confined to examining consumers’ price information search, evaluation of price alternatives, and individual purchase behaviors without regard to situational influences. At the same time, consumption has often been dichotomized in terms of its functional-hedonic nature and has been examined with regard to social influence. Surprisingly, researchers have heretofore not examined the potential effect of the consumption occasion or social context on consumers’ price sensitivity. Further, research examining the effect of household resources on price sensitivity has produced mixed results. We argue that household income effects on price sensitivity are dependent upon the situation. This research addresses two key issues. First, we examine whether individuals are equally price-sensitive when purchasing products for functional (e.g., purchasing frozen vegetables or paper towels) versus hedonic (e.g., purchasing ice cream or cookies) consumption situations and whether social context (i.e., consuming the product alone or with others) influences price sensitivity. Second, we explore the interaction effects of household income and consumption context on price sensitivity. We examine these issues across a series of three studies, finding that consumers’ price sensitivity is in fact attenuated by both hedonic and social consumption situations and that income moderates these effects. Implications for researchers and practitioners are discussed.     

电子商务企业配送中心选址评价指标体系及模糊综合评价

电子商务环境下的物流配送中心选址涉及到多方面的因素,是一项复杂的系统工程。在建立选址模型时,很难将选址中的所有影响因素考虑周全,即使把这些因素考虑全面,也很难量化形成模型中的约束条件。所以,在进行电子商务环境下的物流配送中心选址时,应咨询和参考各相关专家的意见和建议,进行定性的选择。因此,提出模糊综合评价法来确定电子商务环境下配送中心选址方法。     

论金融发展的资本部门分配机制

金融发展是通过优化资本在部门间的分配来促进经济增长的,故研究金融发展的资本部门分配功能,是金融发展理论的重要内容。金融结构论认为金融发展可以促进资本部门分配的结构改善,金融深化论认为金融发展强化资本部门分配的成本收益比较机制,内生金融发展理论则认为内生金融发展是金融优化资本部门分配的根本动力。     

An Exploration of Opportunities for the Growth of the Fair Trade Market: Three Cases of Craft Organisations

Businesses that maintain ethical standards have an advantage in the marketplace based on the increasing interest of consumers in products that have a social and ethical component. Fair trade organisations that adopt environmental, social and ethical principles in trading are in a good position to make the most of this growing interest in the market. However, it is unclear whether fair trade organisations are taking full advantage of emerging market opportunities for ethically traded products. This research explores this issue by describing the business strategies of three fair trade organisations that import and sell craft goods into Western countries and evaluates them in the context of this growing market. The research findings indicate that in order to remain in business, fair trade craft organisations have had to adopt better business practices in recent years, improving quality, customer service and product offerings to customers. However, growth appears to be limited, as distribution remains focused on a small, niche market. This paper explores the distribution strategies of two fair trade commodity organisations that are successfully reaching a wider customer base, demonstrating that fair trade products have a unique selling advantage in the mainstream marketplace. In conclusion, fair trade craft organisations are not exploiting this market opportunity to the degree they should and will need to explore wider distribution and alternative business strategies to expand their market share.Debora Randall completed her Masters of Management at Massey University, in Auckland, New Zealand. She is currently using her interests in business and community development to work towards practical economic solutions to poverty. She is living in Vancouver, Canada where she is working on a number of community economic development initiatives.     

循环经济背景下的绿色物流发展策略研究

随着我国经济的迅速增长,资源与环境制约传统经济增长的态势之下,循环经济成为必然选择。然而,"第三利润源泉"——物流,在广泛开展的同时产生诸多负面影响,显然与循环经济相悖。资源的短缺,政府、社会对环境问题的广泛关注与管制,使绿色物流成为必然选择。     

基于m序列的宽间隔跳频序列的生成

为了克服对偶法生成宽间隔跳频随机序列的缺点,基于m序列,提出非线性模d法,利用非连续抽头模型,生成宽间隔跳频随机序列.比较了对偶法生成的跳频序列和非线性模d法生成的跳频序列的自相关性能和互相关性能等.计算结果表明,非线性模d法是对偶法的明显改进,其生成序列的随机性、抗干扰性都有明显改善,且相关性能接近于最佳跳频序列的相关性能.     

“两法合并”对浙江省国税收入及经济税源的影响分析

新的企业所得税法的出台,实现了内、外资企业适用统一的企业所得税法。短期内对财政收入有所影响;长期实行法定税率或名义税率的降低,将更有利于企业投资和扩大再生产,并对浙江省落实"十一五"规划目标,加快经济社会发展起到了积极的作用。并为浙江省经济持续健康发展和财政收入的稳定增长提供了坚实的保障。     

中国制造企业的物流外包——供应链核心成员之路

中国已成为世界先进制造业基地,具备了融入到有竞争力的国际或国内供应链的能力,但是要想成为供应链的主要成员乃至核心成员,就必须从"中国制造"向"中国服务"转型。与制造直接配套相关的服务首推"物流服务",作为中国的制造企业,进行物流外包是提升自己核心竞争力、增强综合实力的非常关键的战略举措。     

浅析现金流量信息与会计收益信息

现金流量信息由于本身的客观性、可靠性,能够弥补传统会计收益评价指标的不足,提供更有价值更为相关的信息,直接反映企业的偿债能力、获利能力、财务弹性,进而判断企业的财务状况,评估企业经营绩效。但现金流量信息并不是万能的,传统的会计收益信息也有其可取之处。在动态中把握现金流量信息与会计收益信息的结合才是企业经营业绩评价指标的正确选择。     

电子商务环境下物流配送中心选址决策与评价方法研究

电子商务环境下的物流配送中心选址涉及到多方面的因素,是一项复杂的系统工程。为此,提出了定量化的启发式算法来初步确定电子商务环境下配送中心选址方案。方案的确定是为了决策,因此依据定量计算和定性分析的结果,采用协调分析方法来科学地决策符合电子商务环境下的最优选址方案。