An experimental study of online complaint management in the online feedback forum

In this study, we begin with the conjecture that the online feedback forum is important with regard to managing reputation and in attracting potential customers in the initial stage of unknown online stores. Using reference influences in marketing and existing information systems (IS) literature on the role of feedback in the electronic market, we developed hypotheses exploring the relations among pervious customers’ feedback in the online forum, successful complaint management against the negative feedback, and potential costumers’ initial trust toward online retailers. In an experimental study, we tested the hypotheses using 68 college students that visit a forged online retailer selling used notebook computers. Our results show that stores can recover from potentially damaged reputations through effective complaint management. The results also implicate that negative feedback adversely affects initial trust.     

加入WTO对我国水产养殖业及水产技术推广工作的影响与对策

本文在分析我国加入WTO后，其基本原则中4个方面直接影响我国水产养殖业和水产技术推广工作的基础上，进一步探讨了有利和不利影响，并提出了趋利避害的7点对策。     

Measurement of factors influencing online shopper buying decisions: A scale development and validation

The paper attempts to develop an ‘Online Susceptibility Scale’ (OSS) by focusing on the factors that influence shopper buying decisions in an online environment as they are not adequately addressed in the literature. The proposed scale supports the understanding of the impact of online information which leads to consumer decisions. The study involves qualitative and quantitative studies to develop the scale. Eleven items are identified for the scale development which were borrowed from literature and modified through focus group discussions. Exploratory Factor Analysis (EFA) resulted in three factor groups: Evidential online influence (five items), Confirmational online influence (three items), and Experiential online influence (three items). Confirmatory Factor Analysis (CFA) has validated the factor structure. Results indicate that the three factors explaining online information sources have a significant impact during buyer purchase decision-making. The study relates ‘Online Susceptibility Scale’ (OSS) to online retailers for exploring the online shopping influences, thereby managing their campaigns accordingly. Managerial and theoretical implications of this new scale are discussed.     

‘From saris to sarongs’ ethnicity and intergenerational influences on consumption among Asian Indians in the UK

This paper investigates the role of ethnicity and intergenerational influences on the consumption patterns of Asian Indians living in the UK The research determines the extent to which (a) ethnicity and (b) intergenerational factors influence consumption and decision making. The empirical evidence suggests that ethnicity, background and cultural roots impact on consumer decision making and brand choice. The study aims to develop the research on the role and strength of intergenerational influences in an Asian Indian context; bringing together acculturation, generational and consumption theory.     

Do you want me to watch this ad on social media?: The effects of norms on online video ad watching

This study examines the influences of norms on consumers’ intentions to watch online video ads on social media. The social norms approach and the theory of reasoned action (TRA) were adopted as theoretical frameworks. In addition, the effects of interpersonal and social influences on the three personal-level norms were examined as the antecedents of normative perceptions. To test the hypothesized model, an online survey was conducted with 313 undergraduate students. A confirmatory factor analysis was used to validate the measurement constructs of the model, and a structural equation modeling was used to identify the relationships among constructs in the model. Findings indicate that personal injunctive norms and subjective norms were positively related to consumers’ intention to watch online video ads. Interpersonal and social influences were positively related to three normative perceptions regarding online video ad watching. The findings of this study contribute to the research stream on social norms approach and TRA and provide practical implications for advertising and marketing practitioners.     

Major Factors influences the 2008 Stock Market

2007 was an unusual year for China＇s stock market, as the index climbed from 2675 points up to 6124 by the end of the year, setting new records again and again through-out 2007.     

加入世贸组织对我国证券市场发展的影响

从WTO有关金融服务业的基本原则 ,加入WTO的条件与业务的阐述 ,进而论述加入WTO对我国证券市场可能产生的积极方面、消极方面的影响 ,推导出加入WTO对中国证券市场的影响总体效应是利大于弊 ,对于推动我国证券市场持续健康发展与国际化进程具有积极的作用。     

So what or so everything? Bringing behavior genetics to entrepreneurship research

Nicolaou and Shane (this issue) have written a nice introduction to the concepts and methods of classical behavior genetics, suggesting that entrepreneurship may show genetic influence. If this idea is new to the field, researchers should make ready to incorporate it. It is almost certain that genetic influences will be found, as will genetic covariance between entrepreneurship and other psychological traits. The questions, though, are what to make of these genetic influences and how might they clarify outstanding definitional issues.     

Effects of internal resources on airline competitiveness

This article examines the performances of 114 major international airlines between 1987 and 2010 using the resource-based theory. Results show that intangible resource is the most important resource among the human, physical and intangible resources at the aggregate industry level. In addition, successful airlines need to be able to provide an adequate level of service at relatively low cost. Nonetheless, some airlines enjoy higher profits than the others due to the country-specific differences arising from the bilateral open skies agreement between countries, the geographical location of the airline hub etc. There are also evidences suggesting an increasing consumer acceptance of new airlines, which connote that established airlines cannot be complacent. Following the emergence of budget airlines that provide point-to-point service to short distance destinations, full legacy carriers could differentiate themselves by offering direct connections on long-distant flights.     

CL建筑体系浅析

简单介绍CL体系的结构形式和结构特点,以及施工工艺,探讨CL体系的推广应用价值