高校世界遗产教育：意义、现状与对策

世界遗产教育是世界遗产的应有之义,而高校在世界遗产教育方面承担着重要使命。当前我国高校世界遗产教育方面存在的主要问题是开课学校较多,教学师资布局差异明显;课程名称杂散,未能形成统一规范的课程体系;课程性质单一,难以入主专业主干门类;课程资源丰富,但授课内容难以全面深入。有鉴于此,应着力于以下几个方面的建设：拓宽社会需求,营造良好的社会发展环境;学校高度重视,搭建良好的教学科研平台;教师努力钻研,力争取得教学科研的双丰收。     

DEVELOPMENT PRESSURES AND HERITAGE IN THE PERTH CENTRAL BUSINESS DISTRICT, 1950–90

This article examines the remaking of Perth's Central Business District (CBD) during the 1950–90 period. It traces the establishment of a modernist development ethos in Perth's planning, outlines the inadequacy of the City's planning regulations, and analyses the impact on St George's Terrace, the city's main commercial thoroughfare. The City Council was largely incapable of restraining excessive development and the extension of its system of plot ratios encouraged manipulation to increase the height of developments. Several important historic buildings were demolished because there were no legal means of safeguarding the city's heritage until 1990.     

The role of tourism in the conservation of cultural heritage in Kenya

Due to the declining fortunes in agriculture, mining and manufacturing sectors, many developing countries have turned to tourism as a panacea to the numerous economic problems facing them. However, emphasis in Kenya has been mainly on beach and wildlife tourism, to the total exclusion of cultural tourism.

This paper discusses critically the contribution of international tourism in the conservation of cultural heritage in Kenya. The cultural impacts of international tourism are found to be both positive and negative and much more pronounced at the coast and in Maasailand.

Doxey's irritation index (irridex) is used as the main theoretical framework in the paper. Although Doxey suggests that in the last stage of tourism development the local communities are likely to be antagonistic to the tourists, in the case of the Maasai, the relation between them and the tourists has been rather harmonious. This could be so because the local community is actively involved in tourism development and derives benefits from the industry. The issues discussed in the paper are relevant to other parts of the world including Asia Pacific region. The paper concludes by emphasizing the need for proper visitor management through planning to minimize negative cultural impacts on local communities.     

Heritage as a motivation for four-wheel-drive tourism in desert Australia

Desert Australia is a vast, largely unpopulated area serviced by few roads. In recent years, tourism has been identified as an industry that has some potential to generate employment and investment opportunities in the region. Because of the distances involved and the largely unsealed road network that radiates off the main north-south highway much of the region is inaccessible to conventional vehicles. As a consequence, interest in four-wheel-drive (4WD) tourism has grown and a number of desert regions have identified this group as a potential market that could be further developed. One of the experiences that is associated with parts of desert Australia is its heritage values, both natural and built. This paper explores the role of heritage as a motivation to travel to desert Australia by four-wheel-drivers and the subsequent proportion of visitor expenditure that can be attributed to heritage tourism consumption. It concludes that while heritage is just one of many components of a 4WD trip, there may be substantial potential for increasing its economic contribution.     

Developing sustainable tourism through adaptive resource management: a case study of Machu Picchu,Peru

Machu Picchu, Peru, is recognized as a top international travel destination. Pressure from the approximately 900,000 tourists who annually visit the ancient Inca city threatens the ecological integrity, physical substance and cultural authenticity of the World Heritage Site and surrounding area, including the Inca Trail. Multiple organizations and agencies currently involved in the management of Machu Picchu have distinct agendas for the conservation and development of the city, and conflicts regarding public access, economic growth and cultural preservation are rampant. Attempts to establish carrying capacities have failed, with proposed daily visitor levels ranging from 800 to 4000. This paper explores the complex issues surrounding tourism at Machu Picchu and presents a potential solution: an adaptive management approach based on the UN World Tourism Organization's (UNWTO) sustainable tourism framework. This integrative strategy accounts for multiple perspectives and synthesizes disparate goals embraced by diverse stakeholders, including the Peruvian government, international conservation organizations, foreign tourists, private tour operators, regional authorities and indigenous communities. The focus on Machu Picchu as an adaptive management case study site outlines key steps leading to implementation, offering planning and policy implications for sustainability initiatives at numerous developing-world tourism destinations facing similar political and socio-economic challenges.     

A holiday celebration in a binational context: Easter experiences at the US–Mexico border

As part of a larger research project examining cross-border culture in a recreational and tourism context, this brief research note describes how intangible heritage melds into Easter celebrations and provides some preliminary findings of interviews with borderlanders and their experiences with Easter memories. The Paso del Norte region of the US–Mexico border is composed of the Ciudad Juárez (Mexico) and El Paso and Las Cruces (USA) conurbation. Mexican culture with strong roots at north of the border, while American culture heavily influences the cities south of the line. There are five international border ports of entry, which have facilitated the growth of cross-border tourism and the flow of culture and ideas on both sides of the boundary. In this setting, the commemoration of ‘Bunny Day’, or Easter, has become an important borderland cultural phenomenon celebrated on both sides of the border at Chamizal Park in Ciudad Juárez and Chamizal National Memorial in neighboring El Paso, and has become a mark of local borderlands culture. This is unique to the Paso del Norte borderland, which is home to a highly conservative, Catholic society. It is a manifestation of blended American and Mexican religious holiday traditions that represent the US–Mexico border community     

Modelling Long Distance Pleasure Travel Mode Using Perceived Modal Attributes

Modelling transport choice behaviour traditionally has been addressed using objective measures of attribute data: price, time, etc. The authors argue that actual brand attributes may not be a good casual influence on consumer choice of long distance tourism travel. Choice is more likely to be a function of brand perceptions or brand image, which in turn is a function of past experience, expectations, promotional influences, family life stage and other personal factors. The authors re-examine data gathered in 1985 on tourist travel between Perth and Sydney or Melbourne, Australia; about 2400 miles. The authors model actual behaviour in terms of market share as a function of respondents' perceptions of travel mode attributes using a customised Multinomial Logit program which develops separate explanatory models for identified market segments. Results demonstrate the improvement in predictability over non-segmented models. Implications for tourism operators in promotions, product design and market targeting are discussed.     

Specialization or diversification? The situation and transition of households’ livelihood in agricultural heritage systems

Zhagana Agriculture-Forest-Animal Husbandry Composite System (ZCS) is the first Globally Important Agricultural Heritage Systems site in the Tibetan Plateau. Similar to many traditional agricultural regions, with the development of tourism and leisure agriculture, the peasant households in ZCS have gradually changed their livelihood strategies and livelihood activities in the past 10 years, resulting in the disappearance of some traditional farming methods and agricultural landscapes with a long history. By taking livelihood assets as the entry point and livelihood strategies as the core, this paper analyzed the basic situation of households’ livelihood and the transition mechanism of different livelihood strategies in order to offer suggestions for the dynamic conservation and sustainable development of Agricultural Heritage Systems (AHS). (1) The livelihood strategies of peasant households in ZCS can be divided into two major categories: specialized strategies and diversified strategies. (2) According to the empirical calculation of the livelihood asset accounting framework of AHS, the average livelihood asset value of peasant households in ZCS is 2.040, showing that the situation of peasant households’ livelihood is inadequate. (3) The transition of peasant households’ livelihood strategies from traditional strategy to specialized or diversified livelihood strategies is mainly influenced by natural assets, human assets, cultural assets, social assets and informational assets. In order to meet the growing material and spiritual needs of peasant households and achieve the sustainable development of ZCS simultaneously, it is suggested that the agriculture-forestry-animal husbandry-tourism composite strategies shall be taken as the development direction of peasant households’ livelihood strategies.     

Managerial Values and Practices Sharing Common Cultural Heritage: A Comparison of Cultural Values in Hong Kong,Taiwan and the People's Republic of China

ABSTRACT

This paper explores managerial values and practices in three rapidly growing economies in Asia: Hong Kong, Taiwan, and the People's Republic of China. Differences and similarities in six cultural dimensions were investigated. Although participants in the present study share a common cultural heritage, their cultural values may be very different. Implications for cross-cultural research and practical applications are explored.