The evolution of consumer knowledge and sources of information: Hungary in transition

The authors’ research in Hungary during the period of transition to a market economy provides an opportunity to examine the evolving relationships between consumer product knowledge and its antecedents, including advertising, personal search, interpersonal sources, and brand experience. Their findings, based on survey data collected in Budapest in 1992 and 1998, indicate that the market information variables explain more variance in consumer knowledge later rather than earlier in the transition. Advertising is an important predictor of consumer knowledge later but not earlier in the transition, personal search is important at both times, and interpersonal sources are not important in either time period; brand experience is negatively related to knowledge earlier in the transition and positively related later in the transition. This study allows one to begin to understand the boundary conditions associated with studies conducted in developed economies. Managerial implications for firms investing in transitional economies are presented. Robin A. Coulter (robin.coulter@business.uconn.edu) is Ackerman Scholar and an associate professor of marketing in the School of Business at the University of Connecticut. She received her Ph.D. from the University of Pittsburgh. Her research interests include branding, cross-cultural consumer behavior, advertising, and research methods. Her work has appeared in theJournal of Consumer Research, the Journal of Consumer Psychology, theJournal of Applied Psychology, and theInternational Journal of Research in Marketing. Linda L. Price (llprice@email.arizona.edu) is Soldwedel Professor of Marketing in the Eller School of Management at the University of Arizona. She received her Ph.D. from the University of Texas at Austin. Her research combines qualitative and quantitative methodologies to examine the active, emotional, imaginative aspects of consumers’ decisions and activities, and the social and cultural context of marketplace behaviors. Her work has appeared in theJournal of Consumer Research, Journal of Marketing, and other leading marketing, management, and social science journals. Lawrence Feick (feick@katz.pitt.edu) is a professor of business administration in the Katz Graduate School of Business at the University of Pittsburgh. He received his Ph.D. from Pennsylvania State University. His current research focuses on cross-cultural consumer behavior, consumer word-of-mouth, and referrals. His work has appeared in the Journal of Marketing, theJournal of Marketing Research, the Journal of Consumer Research, Psychological Bulletin, andPublic Opinion Quarterly. Camelia Micu (camelia.micu@business.uconn.edu) is a marketing doctoral candidate at the University of Connecticut. Her research interests include advertising and product trial and cross-cultural consumer behavior.     

知识经济与经济和社会的可持续发展

知识经济时代的到来带来了实现经济和社会可持续发展的契机，只有抓住这个机遇才能解决我国人口、资源与环境所面临的困难。本文试对可持续发展的内涵、知识经济的本质，以及知识经济与实现可持续发展战略之间的关系做一个初步探讨。     

智业经济论纲--兼质疑"知识经济"的提法和概念

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以知识组织工具构建企业信息化建设知识平台

本文主要分析了在知识经济时代背景下的企业信息化建设中,知识共享对于企业的重要意义,提出利用知识组织的研究成果在企业内部构建知识共享平台,实现知识管理,从而完成企业内部隐性知识向显性知识的转化,有效地提高企业的核心竞争力,实现用知识创造价值。     

图示理论在商务英语听力教学中的应用

介绍了图示理论在大学英语教学中的应用,同时结合目前商务英语听力教学过程中所采用的一些教学方法,辅之以部分实例分析,对图示理论在商务英语听力课中的应用提出了一些有益的探索。     

技术创新中的隐性知识及其流转

技术创新中存在大量的隐性知识,这些隐性知识对企业技术创新活动的绩效与成败起着关键作用。探讨了技术创新活动中隐性知识的表现形式、分布及其特点,利用心理期望理论分析了技术创新中隐性知识的流转机理与途径。     

人的能动性与受动性的辩证统一初探

人是能动性与受动性的辩证统一体:能动性之中有受动性,受动性之中有能动性。两者的辩证统一是通过人的实践来实现。任何夸大人的能动性而否定人的受动性,或者夸大人的受动性而否定人的能动性都是不科学的。     

对本科生进行研究性教学的探讨——以"软件系统开发技术"课程为例

该文以“软件系统开发技术”课程为例,对大学生进行研究性教学的理论、教学模式与方法进行了探讨。     

知识经济条件下企业无形资产管理探讨

在知识经济时代,无形资产对社会经济进步的促进作用日益明显,对企业生存与发展的贡献,也更为突出,对无形资产开发、利用程度的高低将直接影响企业的经济利益。     

试论秘书创新意识与创新能力的培养

随着知识经济时代的到来 ,秘书面临着新的挑战和机遇 ,为适应知识经济时代的要求 ,创新势在必行。本文试就秘书工作如何创新作了初步的探讨