The persistence of knowledge‐based advantage: an empirical test for product performance and technological knowledge

Resource‐based theory maintains that intrinsic characteristics of resources and capabilities, such as their tacitness, complexity, and specificity, prevent imitation and thereby prolong exceptional performance. There is little direct evidence to verify these claims, yet a substantial literature encourages firms to formulate competitive strategies around resources with these attributes. Further, work outside the resource‐based tradition suggests that these attributes can slow innovation, and it is not clear when this effect outweighs the benefits of inimitability. This paper seeks to clarify whether and how the complexity, tacitness, and specificity of a firm's knowledge affect the persistence of its performance advantages. We find that the complexity and tacitness of technological knowledge are useful for defending a firm's major product improvements from imitation, but not for protecting its minor improvements. The design specificity of technological knowledge delayed imitation of minor improvements in this study. Copyright © 2002 John Wiley & Sons, Ltd.     

Awareness of Distributed Denial of Service Attacks' Dangers: Role of Internet Pricing Mechanisms

Denial of Service (DoS) attacks consist of overwhelming a server, a network or a Web site in order to paralyze its normal activity. The additional parameter in Distributed Denial of Service (DdoS) attacks is the distributing strategy. It means that DDoS attacks do not come from a single computer but stem from all accessible channels and servers. Consequences are multiple, ranging from system errors, temporary inability to access the Web site for normal users to challenging the actual reliability of the Internet. Despite this, Internet users show carelessness. The explanation lies in the specificities of DDoS attacks. We explore possibilities to raise users' awareness about the actual amplitude of problems caused by DDoS attacks. We suggest a careful examination of Internet pricing mechanisms and switching from flat to usage-constraining pricing schemes.     

面向可持续发展的会计模式变迁

旅游饭店业和其他工业企业一样 ,也存在污染和资源浪费问题。本文主要指出了当今中国旅游饭店业的现状和面临的环境保护问题 ,阐述了实施绿色营销的必要性 ,探讨了实施绿色营销的思路和方法。     

工程项目管理虚拟组织的构建及运行

建筑工程项目管理是一项复杂的系统工程，面对知识经济的挑战，针对当前的建筑工程项目应如何进行科学管理问题，提出应利用虚拟组织的形式，借助网络平台在工程项目管理中引入知识管理，通过管理各方知识的交流、整合、优化、应用，实现建筑工程整体化，力争以最小的成本最佳的完成项目的建设目标。     

Foods produced using biotechnology: how does the law protect consumers?

This paper addresses the following subjects: biotechnology and consumers, concern about risks, consumer acceptance, labelling of foods produced using biotechnology, the legal approach to consumer protection, and consumer protection policies relating to biotechnology products in the European Union, the United States, Turkey and global institutions such as the Convention for Biological Diversity (CBD) and the World Trade Organisation (WTO). It is likely that biotechnology will gain ground much more rapidly in the twenty‐first century than in the past. Despite rapid, detailed and precise advances in gene technology, its applications have not been the received with a great deal of consumer enthusiasm. Consumers have approached genetically modified foods with considerable apprehension and opposition. Consumer concerns about bioengineered food products focus on the questions of human health, environmental and social risks and benefits. The most important stages in the process of marketing new foods produced using biotechnology are to demonstrate user need and consumer acceptance. Generally, the technical complexity of biotechnology makes it difficult for consumers to understand details of the product and the specific attributes of biotechnology applications. Scientific uncertainty, the nature of consumer concerns and general reluctance to accept biotechnology products, increase the importance of consumer protection. Legal protection is a very important factor in the solution of new social problems related to technological advances. More specifically, consumer and environmental law support consumer protection related to foods produced with biotechnology. The basic principles of consumer law can be re‐formulated as consumer rights. Environmental law is a new phenomenon, but precautionary principles and public participation in decision‐making for environmental law are relevant to consumer protection relating to bioengineered food products.     

交易费用与企业技术创新战略决策

对企业技术创新战略决策进行了两阶段分析，并采用交易费用理论对创新企业技术创新来源决策进行了分析，认为企业内部技术创新是企业吸收外部技术的基础，大部分企业技术创新将走自主创新与引进创新相结合的道路。     

论企业的品牌战略——以商标法为视角

在世界经济一体化进程中,我国企业知名品牌数量少、档次低,影响其发展壮大,促使其树立品牌战略。从商标法的角度看,品牌设计要符合法律的规定,考虑到不同地区的风俗习惯,尽量使用强商标。商标要及时注册和续展,使用联合商标和防御商标,以防止商标被境外抢注;同时,也要注重商标管理和保护,保证企业的品牌战略顺利实施。     

职业型企业家成长论

本文首先介绍了知识资产和知识资产管理的概念 ,然后分析了当前知识资产管理存在的问题 ,最后就企业进行知识资产管理进行了对策性研究     

基于知识约简的企业员工知识培训决策研究

文章首先阐述企业员工知识培训的重要性,指出企业对员工进行知识培训管理方面的不足,认为要有效地进行知识培训,必须首先了解员工的知识缺失,进行科学的知识需求分析.文章在介绍知识约简的相关概念基础上.提出了基于知识约简的企业员工知识培训决策的方法步骤,并结合算例进行了具体分析.     

企业信息化过程中知识转移能力研究

考虑到企业信息化建设过程中知识转移的能力具有灰色性和模糊性的特点,传统的分析方法具有很大的局限性。本文采用基于信息熵权值的多层次灰色评价理论,对信息化过程中知识转移的能力的多级指标体系进行综合评判,为企业提供决策以及改进的依据,最后给出运用该方法的一个实例。该方法具有较强的实际应用价值。