The evolution of consumer knowledge and sources of information: Hungary in transition

The authors’ research in Hungary during the period of transition to a market economy provides an opportunity to examine the evolving relationships between consumer product knowledge and its antecedents, including advertising, personal search, interpersonal sources, and brand experience. Their findings, based on survey data collected in Budapest in 1992 and 1998, indicate that the market information variables explain more variance in consumer knowledge later rather than earlier in the transition. Advertising is an important predictor of consumer knowledge later but not earlier in the transition, personal search is important at both times, and interpersonal sources are not important in either time period; brand experience is negatively related to knowledge earlier in the transition and positively related later in the transition. This study allows one to begin to understand the boundary conditions associated with studies conducted in developed economies. Managerial implications for firms investing in transitional economies are presented. Robin A. Coulter (robin.coulter@business.uconn.edu) is Ackerman Scholar and an associate professor of marketing in the School of Business at the University of Connecticut. She received her Ph.D. from the University of Pittsburgh. Her research interests include branding, cross-cultural consumer behavior, advertising, and research methods. Her work has appeared in theJournal of Consumer Research, the Journal of Consumer Psychology, theJournal of Applied Psychology, and theInternational Journal of Research in Marketing. Linda L. Price (llprice@email.arizona.edu) is Soldwedel Professor of Marketing in the Eller School of Management at the University of Arizona. She received her Ph.D. from the University of Texas at Austin. Her research combines qualitative and quantitative methodologies to examine the active, emotional, imaginative aspects of consumers’ decisions and activities, and the social and cultural context of marketplace behaviors. Her work has appeared in theJournal of Consumer Research, Journal of Marketing, and other leading marketing, management, and social science journals. Lawrence Feick (feick@katz.pitt.edu) is a professor of business administration in the Katz Graduate School of Business at the University of Pittsburgh. He received his Ph.D. from Pennsylvania State University. His current research focuses on cross-cultural consumer behavior, consumer word-of-mouth, and referrals. His work has appeared in the Journal of Marketing, theJournal of Marketing Research, the Journal of Consumer Research, Psychological Bulletin, andPublic Opinion Quarterly. Camelia Micu (camelia.micu@business.uconn.edu) is a marketing doctoral candidate at the University of Connecticut. Her research interests include advertising and product trial and cross-cultural consumer behavior.     

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智业经济论纲--兼质疑"知识经济"的提法和概念

“知识经济”的提法和概念值得商榷。人类历史发展前两个阶段都是以产业命名的，即农业经济和工业经济，现阶段若以“知识经济”命名，则不合历史逻辑，“知识”并非产业，构不成产业经济；而且，任何产业包括农业、工业等都是以知识为基础的，任何经济模式和历史阶段亦均以知识作为兴起与发展的原动力，故“知识经济”的提法不具独特性、严谨性和准确性。本文认为应以“智业经济”替代“知识经济”的提法。“智业经济”的提法比“知识经济”更科学、更准确。它既包容、升华了“知识产业经济”的概念，比之更简洁、明确，更具经济学的深刻内涵，还包容了智慧经济、智力经济等提法的合理内核，比之更准确、科学，内涵也更丰富。     

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以知识组织工具构建企业信息化建设知识平台

本文主要分析了在知识经济时代背景下的企业信息化建设中,知识共享对于企业的重要意义,提出利用知识组织的研究成果在企业内部构建知识共享平台,实现知识管理,从而完成企业内部隐性知识向显性知识的转化,有效地提高企业的核心竞争力,实现用知识创造价值。     

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