Using Social Marketing Strategies to Reform Social Policy: A Lesson from British History

ABSTRACT

This article presents a general framework for the social marketing process. An example from British history is used to demonstrate an effective model for gaining public and government support for a social marketing initiative. The historical analysis illustrates a key issue: public interpretation of the importance of the social marketing cause is dependent upon its core values and that its values may differ from the group advocating social action. The advocacy group's effectiveness in obtaining support for its cause will hinge upon its ability to strike a resonant chord with the social values of society and its cause.     

金融危机背景下我国农村劳动力转移回流问题研究

目前，席卷全球的金融风暴，对我国经济影响巨大，特别是一些劳动密集型中小企业和外向型企业，几乎受到致命性打击。而这些企业是吸纳我国农村剩余劳动力的主力军和农村劳动力转移的主阵地。因此，我国农村劳动力转移遭遇空前困难，出现转移的农村劳动力失业和回流现象，直接影响到我国现代农业可持续发展的实现和城市化的进程，采取有力措施解决我国农村劳动力转移中的回流问题成为当务之急。     

对农村合作经济组织作用的再思考——基于社会资本的视角

农村劳动力回流是因为在城市中社会资本匮乏无法在城市立足，但是回到农村有了社会资本，光靠单个的农田生产和创业经济条件却又无法得到改善。农村合作经济组织正好能够满足回流的农村外出劳动力在修复社会资本和改善经济条件两方面的要求。     

关于山西煤矿资源整合过程中的利益统筹——从劳动价值论的视角

山西煤矿正在进行新一轮资源整合改革,其目标是通过大型煤矿企业兼并重组中、小煤矿,形成大型煤矿企业为主的办矿体制。在改革过程中,表现出国有资产和民营资产的冲突、资本和劳动的冲突,如何合理统筹各方利益,马克思劳动价值论为解决这一问题提供了重要的理论指导。     

企业家人力资本研究

论述企业家人力资本的特性:缺乏程式性、全面性重于专业性、边界不确定性和产权不可直接界定与不可交易性;着重研究在企业家人力资本特性下的积累及其棘轮效应,这种效应包含在企业家人力资本积累的起点、过程和退出环节,相对于其他人力资本,企业家人力资本棘轮效应使得企业家人力资本投资风险尤其明显;进而分析企业家劳动的复杂性如何使得企业家劳动定价只能通过企业价值剩余来衡量,并说明合理计算企业价值剩余需要依赖于较为完善的要素市场;最后就创业与企业家培育提出相关建议。     

劳动合同违约责任研究

文章从劳动合同违约责任的概念、特征入手,深入分析了劳动合同违约责任的特有特征、动合同违约责任承担方式等,最后针对劳动合同违约责任的特点提出了一些司法立法建议。     

Did firms cut nominal wages in a deflationary environment?: Micro-level evidence from the late 19th and early 20th century banking industry

This paper examines wage adjustment in the late 19th and early 20th centuries using personnel records from the Union Bank of Australia and Williams Deacon’s Bank (England). During the period of this study there was steep and prolonged deflation. Firm-specific and industry-specific demand shocks also put downwards pressure on wages. Although it was common for individual wages at the banks to remain unchanged from year to year, wage cuts were very rare even for senior workers. Turnover at both banks was extremely low and, thus, despite flexibility in the wages of incoming workers, did not offset the effects of individual-level wage rigidity. Consequently real wages moved counter-cyclically.     

铁路劳动统计探讨

随着社会经济的不断发展,铁路劳动统计工作也在不断完善,为领导的决策和管理提供科学依据。从现阶段铁路劳动统计工作出发,分析现阶段铁路劳动统计工作存在的问题,提出改进和完善铁路劳动统计的对策,以求从根本上做好铁路劳动统计工作。