黑龙江省旅游经济市场的利用与开发

中俄两国在2002年9月达成了"2004年共同开发黑龙江流域(阿穆尔河)旅游资源"的协议,对黑龙江沿岸的旅游资源进行建设与开发,这是中俄两国旅游业合作的一个大好契机,也是黑龙江省的旅游业走向俄罗斯市场的绝佳之策.     

陕西大旅游产业发展水平综合评价方法研究

陕西大旅游产业发展水平综合评价方法能否科学、客观地分析当地旅游资源的特有价值，直接关切到区域旅游市场定位以及运作模式的成败。为谋求陕西大旅游产业发展最佳的空间运作方式，本文借鉴国内外有效的评价方法建立较为系统的评价方法体系，探寻陕西大旅游产业空间发展的最佳结构和旅游产业最佳的组合模式。     

RELATIONSHIP INTENTION AS A MEDIATOR BETWEEN RELATIONAL BENEFITS AND CUSTOMER LOYALTY IN THE TOUR OPERATOR INDUSTRY

Relationship and customer loyalty management have been an important field of research in marketing for decades. However, the focus for many years was mainly on the benefits of relationship marketing for companies. This article contributes to a deeper understanding of the benefits of relationship marketing for customers in the travel industry. It investigates the effects between relational benefits, relationship intention and intentional loyalty using the tour operator industry as an example. Relationship intention will be introduced as a variable influencing intentional loyalty. The role of relationship intention in the customer benefit‐intentional loyalty context will be analyzed by testing different path models. The measurement model is estimated, based on a confirmatory factor analysis using LISREL with a sample of 1,702 tour operator customers. The structural model as well as the estimate path coefficients were analyzed applying a partial least square approach (PLS) using SmartPLS. This article not only contributes to the further development of models explaining intentional loyalty, but also to the development of practical insights about the influence of different measures and tools on intentional loyalty from a customer benefit perspective. It can be concluded that the intention of a customer to invest in a relationship is dependent on the perceived level of relationship benefits. Further, the results show, that the buying behavior of customers is influenced by the perceived relational benefits. With the management of customer relations, a provider can influence the behavior of the customer to exploit the earning potential efficiently. Therefore, a provider has to be successful in creating new relational benefits for his customers through measures of customer relation management.     

Resources at the Grassroots of Recreation: Organizational Capacity and Quality of Experience in a Community Sport Organization

Grassroots recreation organizations are volunteer-run informal organizations that deliver sport and recreation at the local level. Using a qualitative case study approach, this study examined how the quality of experience in one community sport organization was affected by organizational capacity, or the ability of the organization to mobilize financial, human, and structural capital to fulfill its mission. While the volunteers mobilized social capital, the league experienced significant shortages of human capital including the professional competencies to meet increasingly complex administrative demands. This finding raises concerns about potential disenfranchisement of volunteers.     

The Contribution of Leisure Participation and Leisure Satisfaction to Stress-Related Growth

This study examined the contribution of leisure participation and leisure satisfaction on the experience of stress-related growth (SRG). Some types of leisure activity may be beneficial for SRG under certain circumstances. In addition, leisure satisfaction may be positively related to the stress-related growth experience. The participants of this study were 318 undergraduate students at an eastern Canadian university. The results indicated that frequent participation in civic activities and leisure satisfaction were statistically significant predictors of SRG. The findings in this study provided further evidence that positive leisure experiences and specific types of leisure activity not only help people cope with various stresses, but also facilitate growth-related changes.     

On work and idleness

In this essay we review a number of important historical and everyday conceptions of work, which reveal both the diversity of such conceptions, and also deep tensions, especially between positive (self-fulfilling, sociable) aspects of work and negative (laborious, exploitative) aspects. Due attention to these complexities suggests great caution in deciding how domestic work, including caring work, should be seen in relation to other kinds of work. We also argue that a very broad conception of work including, certainly, domestic and other work outside the market, while not appropriate for all purposes, is essential for considering the appropriate place of work, as opposed to idleness, in the good life. The possible value of idleness, we argue, has been obscured by the productivist ethic embedded in the major Western conceptions of work.     

A Prospective Panel Study of Chinese-Canadian Immigrants’ Leisure Participation and Leisure Satisfaction

This longitudinal study examined Chinese immigrants’ leisure participation and satisfaction. A model where participation predicted satisfaction indicated that: satisfaction at Time 1 affected satisfaction at Time 2, and satisfaction at Times 1 and 2 affected satisfaction at Time 3, while participation at Time 1 directly affected satisfaction at Time 2 and indirectly at Time 3. A model where satisfaction predicted participation indicated that: participation at Time 1 affected participation at Time 2, and participation at Times 1 and 2 influenced participation at Time 3, while satisfaction at Time 1 did not affect participation at either Times 2 or 3.     

A conceptualization of the relationships between service quality and visitor satisfaction,and their links to destination selection

Six different conceptualizations of the relationship between visitor satisfaction and service quality have been suggested in the literature. A model is developed which integrates and reconciles these differences. Its central components are recognition of the distinction between quality of performance and quality of experience, and those between individual transactions and global or overall satisfaction and quality. At the transaction level, satisfaction is the affective psychological response to a destination, while service quality is cognitive belief about the destination's features or attributes. Both overall service quality and overall satisfaction are attitudes with cognitive and affective components.     

Travel Package Modeling: Optimal Bidding Strategy of Tour Operator to Cooperative Hotels

In the travel package industry, in order to obtain stable and sufficient source of hotel rooms for package products, the tour operators would like to cooperate with hotels located at the tourism destination. Meanwhile, the hotels also appreciate the cooperation as a way to improve occupancy rate and then revenue. This paper develops models of travel package in several scenarios to analyze the relationship between the tour operator and the hotel. Through theoretical analysis and numerical studies, this paper finds that the tour operator will bid a low wholesale room rate to the hotel with high capacity or/and a small number of individual tourists. On the other hand, the hotel with large capacity or/and less individual tourists will reserve more rooms for the travel packages, while the one with high room rate and stable source of individual tourists is not likely to remain so many rooms for the tour operator.