基于精益思想的房地产营销

房地产精益营销,应把顾客需求作为房地产企业产品开发的源泉,房地产产品的功能及价格设定、各分销渠道与环节的建设以及完善物业的售后管理系统等方面,应以便利顾客为原则,最大限度地使顾客感到满意。     

2008: Golden Time in Gold Market

Pushed by increased demand from both jewelers and investors, China has become the drivin, g force behind the world's gold market in 2007. Chinas gold market this year has maintained its growing momentum with booming demand, not only in the domestic market but also in the international market.     

An Adversarial Ethic for Business: or When Sun-Tzu Met the Stakeholder

In the economic literature on the firm, especially in the transaction–cost tradition, a sharp distinction is drawn between so-called “market transactions” and “administered transactions.” This distinction is of enormous importance for business ethics, since market transactions are governed by the competitive logic of the market, whereas administered transactions are subject to the cooperative norms that govern collective action in a bureaucracy. The widespread failure to distinguish between these two types of transactions, and thus to distinguish between adversarial and non-adversarial relations, has led many business ethicists to develop a “uniform” moral code. Yet in market transactions, the checks and balances built into the system of commercial exchange are such as to permit more instrumental forms of behavior. In administered transactions, by contrast, these checks and balances are absent, and thus the institutional context calls for much greater exercise of moral restraint. In this paper, I begin the task of developing an adversarial ethic for business. According to this view, the competitive environment licenses a greater range of “self-interested” behavior, but also imposes its own constraints on the strategies that firms may adopt in the pursuit of their interests. Joseph Heath is Associate Professor in the Department of Philosophy and the Centre for Ethics at the University of Toronto. He is the author of three books: Communicative Action and Rational Choice (MIT Press, 2001), The Efficient Society (Penguin, 2001), and with Andrew Potter. The Rebel Sell (HarperCollins, 2004). His research focuses on practical rationality, normative economics, and critical theory.     

活立木市场制约因素分析及发展思路探讨

首先阐述培育活立木市场的必要性和可行性,接着深入分析活立木市场的制约因素,包括盈利预期、政策和技术等因素,在此基础上提出促进活立木市场发展的基本思路:以加大宣传为前提,以完善政策为基础,以提高技术为核心,以健全机制为关键,以加强监管为保障。     

Norms and Rationality in the Evolution of Economic Systems: A View from Asian Villages

The evolution of economic systems is viewed as a process in which various informal arrangements are experimented with for improving efficiency under changed economic environments, some of which may survive and become established as new social norms. The process is illustrated by a micro case study of Philippine villages. It reveals the ability of peasants subsisting on small farms to resolve a major disequilibrium between labour's marginal productivity and the wage rate resulting from the intro duction of modern rice technology, by creating, on the basis of their traditional experience, an appropriate institution consistent with their cultural norm. Concurrently, large estate farms were seen to arrive at an inferior outcome because of their inability to utilize the peasant community's norm, thereby demonstrating the existence of multiple equilibria
JEL Classification Numbers: D23, O17, P51     

股市信息传播特点与制约机制

在当前我国股市信息的传播过程中,不良信息过剩、优质信息匮乏,两级传播特征明显,意见领袖发挥作用,信息特权者与信息弱势群体存在信息落差。应建立有效的股市信息传播制约机制,以完善的制度与有力的监督保障股市信息的良性传播。     

消费者导向下的移动通信品牌竞争力测评模型构建探析

消费者导向下的品牌竞争力,主要体现在品牌赢得消费者与保持住消费者的能力上,对品牌竞争力的测评也主要是对这两种能力进行测评。以移动通信市场为例,从移动通信品牌的这两种能力入手,以传播、产品、价格、服务四个方面来反映品牌的核心竞争力,同时将消费者对企业的好感度作为附加竞争力,这样我们就可构建起品牌竞争力的外显型市场测量模型和品牌竞争力的要素构建型市场测量模型,利用该模型可以有效地对移动通信运营商的竞争力进行测评和比较。     

中国上市公司最优资本结构统计分析

文章分析了最优资本结构的几种衡量标准，认为市场价值是衡量最优资本结构的最佳标准。以2000-2005年中国上市公司为样本，对最优资本结构的年度差异和行业差异进行了统计检验，给出了分年度、分行业的最优资本结构，并封统计结果进行了讨论。     

实证会计研究的有效性及其评价——兼评中国当前的实证会计研究

实证会计研究的目标在于更好地解释和预测会计实务，造就要求实证会计研究本身必须是有效的，唯有如此，才可能得出用以解释和预测会计实务的正确结论。要保证一项实证会计研究有效，必须同时满足两个条件：一是前提真实，二是推理正确。本文从逻辑学的角度，系统地分析了前提真实性的意义及其封中国实证会计研究有效性可能产生的影响。通过封实证会计研究的有效性及其评价进行研究，希望能封从事实证研究的国内学者提供参考，并封提高中国实证会计研究的整体水平有所帮助。