Relationship between Perceived Risk,Evaluation, Satisfaction,and Behavioral Intention: A Case of Local-Festival Visitors

This study analyzes the relationship between perceived risk, evaluation, satisfaction, and behavioral intention of tourists attending a local festival. Based on a survey with a sample of 465 respondents attending a local festival in South Korea, a structural equation model (SEM) is proposed that involves festival-related perceived risk, perceptual evaluation, overall satisfaction, and behavioral intention for future attendance at this and other festivals. Firstly, the results show that while risk may lead to a negative perception of a festival, it has no effect on satisfaction or subsequent behavioral intention. Secondly, the results show that direct causality exists between perception, satisfaction and future intention. Thirdly, a demand for diversity in programs determines perceptions of risk, which in turn permits a segmentation of visitors based on these characteristics. The findings of this study contribute to successful planning and marketing strategies to meet the demands of psychologically segmented tourists, especially in festival studies.     

长沙市城管执法公众评价体系的构建与应用

城管执法作为公众关注的热点问题之一，对其进行综合评价具有非常重要的实践价值。基于长沙市城管部门定位不清、执法人员素质偏低的现状，从公众角度出发构建一套包括认知度、感知度和满意度三个维度15个具体指标的城管执法评价指标体系，利用综合评价方法进行问卷调查和实证测算，结果表明：长沙市城管执法总体评价偏低，公众对城管执法认识模糊，城管对与居民生活相关活动的执法效果较好，城管执法公众满意度低。应完善城管相关立法，使其执法有法可依；加强城管人员管理力度，督促城管文明执法。     

浅议精确营销的实现模型及应用——以短信泛滥为视角

在媒体信息纷杂的时代,如何找到最有价值的目标客户,精确投放营销费用,提高营销的投资回报率,成为企业发展的重要课题。本文从垃圾短信泛滥这一现实问题谈起,引出精确营销的概念,提出精确营销的实现模型,并着重分析精确营销在电信企业的应用。     

安徽省上市公司经营业绩评价研究

选取安徽省2009年度上市公司的年报数据,在构建上市公司经营业绩综合评价指标体系的基础上,应用多元统计分析中的因子分析方法对安徽省上市公司经营业绩进行实证研究,得到综合评价结果,从中可以看出安徽省上市公司的经营业绩各方面的优劣势。     

论整合营销传播背景下房地产广告策略

在整合营销传播背景下,房地产广告策略应运用更加科学的传播理念和传播手段,采用广告信息策略、媒体组合策略、公关策略及其它可利用资源,提高广告传播效果。     

品牌与善因的匹配对善因营销的影响研究

通过文献回顾分析了企业与善因的匹配对善因营销效果的影响,结果发现,这种匹配对善因营销效果的影响不仅与消费者感知的匹配程度有关,同时还取决于消费者感知到的匹配类型(形象匹配与功能性匹配),以及许多调节变量(产品类型、购买情境、消费者对企业和善因的涉入及熟悉程度等)的影响。进而总结了目前研究的空白和不足,为未来的研究提出了建议。     

Marketing timeshare in Singapore: An analysis of potential customers and present owners

Timeshare has gained recognition and acceptance in many Asian countries in recent years, but is relatively slow in gaining momentum in Singapore. Timesharing is a type of real estate ownership, which may include hotels, resorts, holiday villas, apartments and more, whereby ownership is split among individuals on the basis of time. This paper presents a study on the attitude of potential consumers on timeshare, and to investigate the current satisfaction level of timeshare owners in Singapore. Two questionnaires were designed to survey the attitude of potential consumers and the timeshare owners. The findings showed that potential consumers’ perception of timeshare is generally negative in Singapore. The main reasons for this negative perception include undesirable sales tactics used in the industry and negative media coverage which tainted the image of the industry. Developers should provide facilities at the resorts to help timeshare owners achieve their desire for rest and relaxation, amongst other reasons.     

Economic evaluation of inhalers used in the treatment of asthma

Summary

Asthma is an important disease for New Zealand in terms of prevalence and costs, both direct and indirect. The objective of this study was to determine if there were any differences in primary care medical costs between treatment of asthma with four corticosteroid inhaler drug delivery systems (Autohaler? [AUTO], Diskhaler? [DISK], metered dose inhaler [MDI] and Turbuhaler? [TURB]) in a general practice setting.

The retrospective observational data-based research completed for this study involved a large population and recorded actual general practitioner prescribing practice. The perspective taken was that of the funder of health care. Data were obtained from the computerised clinical records of 28 New Zealand general practices. Cost data were on a per year per patient basis.

The largest single cost item identified in this study was that of corticosteroid inhalers which ranged from 41% of total primary care cost for MDI to 52% for the TURB group. Total drug acquisition cost (inclusive of dispensing costs and wholesale and retail markups) was highest for TURB at $490 and lowest for MDI at $265, a difference of 85%. There was less variation in general practitioner consultations for asthma with total costs ranging from $104 for AUTO to $127 for DISK. Total primary care costs were lowest for MDI at $392 per annum and highest for TURB at $608, a difference of 55%. If the MDI total primary care costs are used as the base for an index (MDI total primary care costs set at 100) then AUTO becomes 116, DISK 134 and TURB 155.

The model was robust with respect to conclusions relating to cost differences between the treatment groups. In all but one instance TURB remains the highest cost group.     

山东科技金融绩效评价——基于主成分分析的DEA研究路径

本文以主成分分析方法进行指标蕴含信息的整合,重新组合一组线性无关的综合性指标,运用数据包络分析方法(DEA)对山东省科技金融投入进行效益评价。研究结果表明,山东省2000—2010年的金融投入重数量、轻质量,重速度、轻基础,呈现出DEA无效状态。基于此,山东省科技金融发展应转变发展方向,走可持续、集约化的发展路径。     

区域性物流企业服务营销创新问题的研究

首先概述了区域性物流企业的特征及其服务营销的内涵、作用和意义,接着重点分析和解读了区域性物流企业服务营销中存在的问题,最后提出了加强和促进区域性物流企业服务营销创新水平和质量的系统化解决方案。