提升居民消费水平的营销对策研究——来自河南省安阳市的调查

扩大消费需求已成为我国优化经济增长模式、改善民生以及构建和谐社会的紧要任务。面对当前居民消费结构的不断升级,企业的营销决策应如何调整?以河南安阳为例,通过辩证、系统地研究当地居民消费特征和扩大居民消费的障碍因素,从而为企业的营销决策提供科学依据。     

杭州世界休闲博览园的体验营销策略研究

体验营销是以顾客为中心,并提供有价值体验过程的营销活动。杭州世界休闲博览园将休闲与体验两者紧密结合,通过丰富的感官营销、情感营销、思考营销、行动营销、关联营销策略的完善,发展成为一个国际性的游乐世界、休闲王国、购物天堂。     

高校教学团队绩效评估模型与实证研究

科学的绩效评估是调动教师积极性和促进教学团队持续发展的关键环节。基于主成分分析法的绩效,评估模型有利于促进教学团队建设。提高团队绩效,要遴选学术水平、管理能力和品德皆优的团队带头人,形成合理的团队结构,建立考核与反馈机制,制定有效的保障措施。     

对完善高职院校岗位绩效薪酬设计的若干思考

高职院校岗位绩效薪酬设计要遵循按劳分配、效率优先、兼顾公平的原则,引进360度绩效考核法,建立科学合理的绩效考评机制,强化薪酬的激励功能,以激发教职工工作的积极性和创造性。     

论绿色营销——以饭店营销为例

节约能源,减少消耗,保护环境,倡导绿色消费,提供绿色服务,将成为我国饭店业发展的重要战略。作为＂绿色管理＂核心内容之一的绿色营销也在环保潮流推动下产生,在绿色消费趋势下发展。     

英文求职信的人际功能分析

本文基于系统功能语法中的人际功能和评价系统理论,对英文求职信进行分析与研究,旨在揭示英文求职信实现人际意义的语言手段。本文试从语气系统、情态系统、评价系统三个方面分析英文求职信的人际功能。     

基于BP神经网络的餐饮企业核心竞争力综合评价

本文构造了餐饮企业核心竞争力的综合评价指标体系,利用神经网络理论的容错特征,通过选取适当的作用函数和数据结构,处理各种非数值性指标,实现对餐饮企业核心竞争力的模糊综合评价。     

Ethical Issues in Australian Marketing Research Services

Abstract

The study focuses on Australian marketing research professionals' perceptions toward ethics in the marketing research profession and research services. These perceptions are specifically related to the ethical environment, ethical guidance, and leadership responsibility, factors leading to unethical marketing research practices and ethical climate characteristics. Overall findings underscore the importance of the role of management in setting the ethical tone and developing an appropriate frame of reference for ethical conduct and guidance in Australian marketing research.     

Rethinking the boundaries of social marketing: Activism or advertising?

In some areas of public health concern, corporate marketing activities may negate social marketing messages targeting individuals. Traditional social marketing campaigns may be ineffective when commercial marketing activities create an environment that encourages and maintains unhealthy behaviors. This article explores the role of social marketing in these instances.     

A case study in the evaluation of geotourism potential through geographic information systems: application in a geology-rich island tourism hotspot

The significant growth in geotourism across all continents over the past two decades has created a strong demand for more creative, robust and systematic approaches to assessing the geotourism potential of natural areas, for identifying suitable sites of geological interest and providing comprehensive frameworks for management. We investigate a range of spatial data-sets using remote sensing analysis tools as well as geographic information systems (GIS) to complement field-derived data and allow for comprehensive analysis of combined data-sets. Such an approach allowed the creation of a spatial geological data base which can be assessed against access and management criteria, including environmental factors and risks. We used the relatively data-rich example of Rottnest Island in the south-west region of Western Australia to demonstrate the opportunities for future geotourism project development.