Measuring Corporate Environmental Performance: A Methodology for Sustainable Development

Assessing corporate environmental performance (CEP) that is both comprehensive and consistent with sustainable development both for society and companies, while at the same time taking heed of the facts and interests of each stakeholder, is not a simple feat. Due to the multidimensional character of the sustainability concept, several questions must be considered in the evaluation process: (i) the qualitative nature of indicators and the complexity of developing a synthetic index; (ii) the difficulty of choosing properly statistical techniques for aggregation and (iii) the difficulty of introducing stakeholders’ preferences in the assessment models. This paper is an attempt to address this challenge by developing a framework for the assessment of CEP, based on the application of a fuzzy multi‐criterion decision‐making (MCDM) method. To achieve positive scores in a CEP assessment, an organization should be strategically committed and engage in environmental management and governance structures that are translated into good results in terms of both engagement and operational performance. Unless such premises are explicitly incorporated into the assessment criteria, the results would reveal that the CEP measurement could not be brought into a line with an earnest ambition of achieving true sustainable development. Copyright © 2015 John Wiley & Sons, Ltd and ERP Environment     

The effects of social media on brand attitude and WOM during a brand crisis: Evidences from the Barilla case

Brand crises endanger companies. Social media are a key platform where stakeholders elaborate and react to crises. This research explores whether social media audience and traditional mass media audience react differently to a brand crisis in terms of their (1) attitude towards the brand and (2) word-of-mouth (WOM). As to the brand attitude, we argue that stakeholders mainly exposed to the brand crisis via social media have a more negative reaction towards the brand compared to those who are principally exposed via traditional media. As to the behaviour, we posit that social media exposure intensifies WOM. By analysing the Barilla crisis, the findings suggest that the social media act as ‘multipliers’ of the reaction of stakeholders to a brand crisis.     

How historical analogies in newspapers of five countries make sense of major events: 9/11, Mumbai and Tahrir Square

We analyze how historical analogies are used in the media to make sense of novel events. While earlier work focused on single case studies, this is the first quantitative analysis comparing historical analogies invoked in three events in newspapers from five countries. With very high intercoder reliability we found 881 invocations of historical analogies. We found an interesting contrast between the roles of historical analogies in foreign policy decision making vs. newspaper articles. When the task is advocacy for policy choice, a compelling historical analogy will be one in which the causal mechanisms are as similar as possible to the current situation so that similar actions are likely to lead to similar results. Instead, newspapers spend more time at the early stages of sense-making and help the audience understand just a few features of the current situation. Newspapers thus offer a much broader range of historical analogies without much regard to maximizing similarity.     

The theory of repurchase decision-making (TRD): Identifying the critical factors in the post-purchase decision-making process

A theory particularly designed to explain re-buying decision formation is lacking. This research developed and tested a theory of repurchase decision-making (TRD) that more comprehensively explains individuals’ post-purchase decision-making processes. Two studies were conducted in a full-service restaurant setting for the development of this theory. Specifically, important factors generating the repurchasing intention were identified through an exploratory qualitative approach in Study 1. In this qualitative approach, a new set of belief items and salient referents in a re-buying decision-making process were also identified. The proposed model merging the model of goal-directed behavior (MGB) with identified factors and belief constructs from Study 1 were tested in the second study. Our results demonstrated that incremental amounts of total variance in the re-buying decision were explained by the TRD. Newly integrated constructs in combination with the original variables in the MGB were found to play a critical role in the re-buying decision-making process. The implications of this study are presented and discussed.     

地下室底板大体积混凝土施工技术

大体积混凝土施工的特点是深基坑作业,结构尺寸体积较大,配筋较密集,质量及防水要求高。本工程通过采用科学管理方法,严密组织施工,对混凝土的配合比及外加剂、掺和料等进行严格检验和控制,采取相应技术措施妥善处理温度差值,合理解决温度应力并控制好裂缝的开展,有效地降低了泵送大体积混凝土内部的最高温升,消除了冷缝现象,取得了良好效果。     

基于个体差异的报童群体决策研究

通过实验研究群体决策和大五人格对报童订购的影响。研究表明大五人格中开放性维度能很好地预测个体和群体决策者的订购行为。在个体实验中，开放性越高的个体更不易产生锚定效应，其他四种人格特性与锚定偏差无显著关系；在群体实验中，群体的开放性得分均值、群体中高开放性成员所占的比例与锚定偏差呈负相关关系。通过比较两种实验结果，发现群体锚定倾向明显小于个体锚定倾向，而群体决策并没有优于个体决策。该研究结果对企业人员招聘、构建决策团队及降低决策偏差有一定参考价值。     

谈工程筏板基础大体积混凝土施工

随着国民经济的快速发展和建筑技术的不断提高,大体积混凝土结构已广泛运用于工业与民用建筑、路桥、海港等工程.文章结合工程实例,对工程筏板基础大体积混凝土施工进行介绍,为建筑工程大体积混凝土施工提供参考.     

基于决策型态的青少年消费者社会化影响因素

伴随着媒体社会化程度的加深,企业间争夺顾客资源的竞争进一步加剧,青少年市场逐渐受到了学术界和企业界的重视。将决策型态作为青少年消费者社会化的结果,探索形成这一结果的影响因素,结果显示家庭、媒体、消费者教育和同辈群体等四大消费者社会化媒介,及自我概念分别与青少年决策型态显著相关。     

如何运用现代非线性数学方法研究公共交通车辆调度决策系统

时代在进步,经济在腾飞,交通作为经济的命脉,无可质疑的也产生了翻天覆地的变化与发展,但是就目前来看,我国的交通系统由于人口的基数和居民的私家车的增多,交通的压力日趋增大,如何改善这种状况,是本文旨在研究跟探讨的关键所在,本文主要介绍了非线性代数的数学方式来分析和调度交通的车辆,并由此提出了一套利用智能化指导居民出行的优化方案,从而缓解交通压力,提高决策能力,另外,还介绍了一种运用于调度车辆的遗传算法,便于决策者进行参考和配置。