Customer Lifetime Value and Firm Valuation

SUMMARY

Unlike most marketing metrics, CLV provides information which is directly relevant to marketing decision makers, non-marketing executives such as CFOs, and financial analysts. This paper highlights why and how CLV is financially relevant. It explicitly compares CLV-based valuation with four finance-oriented methods (DCF, P/E ratio, customer counting, and extrapolation). We also discuss implications for marketing managers, financial executives as well as educators.     

The labour relations heritage and lean manufacturing at Fiat

The objective of the paper is interpreting, from an evolutionary perspective, recent developments of work organization and human resource management policies at Fiat Auto, one of the world's largest automobile manufacturers, which achieved a successful restructuring in the early 1990s. Building on a heritage of adversarial labour relations and ‘mass production’ organizational principles, Fiat developed an original and to some extent hybrid version of ‘lean’ human resource management practices (teamwork, flexible compensation, multi-skilling, etc.).

The paper analyses this process of organizational change from an evolutionary perspective based on the concept of dynamic capabilities. From this standpoint, IR. HRM and work organization practices are the result of a learning process, based on original development, imitation, analogical replication, combination and selection of organizational capabilities; organizational capabilities have a cumulative and path-dependent nature; workplace innovations are also rooted in organizational absorptive capacities, that is, the ability of firms to exploit new (and often extramural) organizational and HRM developments; the existence of complementarities among organizational competencies, assets and choices in term of HRM are likely to push toward the adoption of a set or system of (rather than single and insulated) innovations in work organization, HRM practices and industrial relations policies.

The data provided in the paper show that the process of innovation of workplace practices at Fiat Auto (summarized by the concept of the Fabbrica Integrata) is curiously non-linear. The newly designed HRM policies have, on the one hand, been resisted by the unions (who have not been involved in the design process) and by segments of the work-force; on the other hand, they have been hindered by existing organizational features and personnel practices which, in turn, were key success factors during the 1980s. This inertia is significantly lower at the new greenfield plant of Melfi. On the whole, the restructuring process was successful from the competitive and financial standpoint, and represents the basis on which management and the unions can develop a new co-operative model of industrial relations.     

数学建模与高职数学教学改革

数学是高职教育的一门重要的基础学科,对学生后继课程的学习和思维能力的培养都起着重要的作用.在此背景下,如何突破以知识传授为主要特征的课程模式,构建以能力本位、工作过程导向的课程模式,是每一个数学教育工作者应该关注的问题.通过本文的研究,我们发现,将数学建模思想融入到高职数学教学是一个能调动学生学习兴趣,提高学生素质,培养创新能力的有效途径.     

风机等高精度设备安装找正的研究与实践

风机等高精度设备安装找正的精度高,技术难度大。文章对风机等高精度设备安装找正进行了深入的研究与实践,摸索出安装找正的一种先进操作法,解决了该技术难题。     

汇率影响进出口国别结构的机理分析及弹性测度

通过机理分析,建立了汇率变化影响进出口国别结构的数理模型,计算出当汇率贬值或升值时,我国对各国出口、进口比重上升或下降,出口、进口需求价格弹性必须满足的条件。同时运用回归和弹性定义法,使用估算和精算相结合,测算了我国对五大贸易伙伴国进出口需求弹性,并将机理分析与弹性测度进行对比。     

数学教学在学生思维发展中的作用

数学作为高职高专基础教育,它传授给学生的不仅仅是数学知识,更重要的是培养学生的数学思维和创新意识,本文重点阐述了数学课教学在促进学生数学思维发展中的作用。     

The dynamics of relational competencies in the development of born global firms: A multilevel approach

From a multilevel approach, this paper focuses on the born global firms and the relational competencies that they use to initiate, maintain, and expand their international social networks. To do so, we detail the three levels of relational competencies (individual, collective, and organizational) and undertake an exploratory qualitative research based on interviews with French entrepreneurs of born global firms and experts who support their development. This study allows us to reach two sets of findings: firstly, a repository of thirteen relational competencies mobilized in born global firms as well as their development mechanisms; secondly, a dynamic view of these competencies, based on initiation, consolidation and expansion situations in which relational competencies and their development mechanisms are activated. Our study may lead entrepreneurs to identify competencies they hold at all levels (individual, collective, and organizational) but without necessarily implementing, as well as provide keys to develop any that are lacking in order to improve their internationalization strategy.     

层流冷却技术在三钢中板厂的应用和改进

文章介绍了三钢中板厂层流冷却系统中的自动化控制、数学模型、控制策略的应用及改进。通过层流冷却自控系统的改进,有利于控制板形,提高钢板的综合性能和质量,增强开发高附加值产品的能力。     

企业融资决策数学模型的建构及应用

应用最优控制技术,建立一种企业融资决策数学模型及融资决策方法.充分利用微分方程与线性规划理论[1][2],较圆满地解决了有关融资决策的优化问题.给出了既能降低融资成本,又提高经营效益的融资决策方法,为企业获得最佳投资效益提供决策依据。     

开展数学建模活动 提升农科院校工科学生就业能力

农科院校工科专业学生在就业方面存在的基础差、知识面窄、实践能力不足、职业素养欠缺等不足,导致其就业竞争力不强。认为数学建模活动有助于培养学生学习专业知识的积极性、培养学生的自学能力和创新能力,而且有助于培养了学生尊重客观事实、求真务实的品质、勇于探索艰苦奋斗的敬业精神、良好的协作精神、提高学生语言能力和文字表达能力等人文素质。积极开展数学建模竞赛活动,既培养学生的专业技能,又培养学生的综合素质,使学生的综合素质及创新能力得到了提高,提高了其就业竞争力。