创新顾客需求和产品设计开发管理的探讨

顾客需求和设计开发,决定产品定位和产品的质量。阐述了顾客需求和设计开发管理中存在的问题,说明了进行顾客需求和设计开发创新管理的必要性,并通过故障模式及影响分析的案例来说明创新管理的重要性。     

高龄人群移动信息终端产品设计研究

目前我国的消费市场上针对高龄人群所设计开发的移动信息终端产品非常少,这方面研究也极其有限。通过资料分析以及市场调查等手段对高龄人群的生理和心理两大方面进行研究,其中生理方面包括听力、视力、触觉和肌力,心理方面包括消费心理和认知心理。根据研究结果,分析归纳得出高龄人群移动信息终端产品设计的指导性设计原则。最后,以面向高龄人群的移动信息终端产品设计为实例,验证上述设计原则。     

Effort estimation for enterprise resource planning implementation projects using social choice – a comparative study

ERP implementation projects have received enormous attention in the last years, due to their importance for organisations, as well as the costs and risks involved. The estimation of effort and costs associated with new projects therefore is an important topic. Unfortunately, there is still a lack of models that can cope with the special characteristics of these projects. As the main focus lies in adapting and customising a complex system, and even changing the organisation, traditional models like COCOMO can not easily be applied. In this article, we will apply effort estimation based on social choice in this context. Social choice deals with aggregating the preferences of a number of voters into a collective preference, and we will apply this idea by substituting the voters by project attributes. Therefore, instead of supplying numeric values for various project attributes, a new project only needs to be placed into rankings per attribute, necessitating only ordinal values, and the resulting aggregate ranking can be used to derive an estimation. We will describe the estimation process using a data set of 39 projects, and compare the results to other approaches proposed in the literature.     

高等院校科研软件产品的软件配置管理探索

本文简要阐述了软件配置管理的定义和主要流程,指出软件配置管理在高等院校科研软件产品软件质量的重要作用,分析了高等院校科研产品软件配置管理现状,并从管理与标准的角度探索高等院校科研软件产品软件配置管理的四个优化策略。     

The Effects of Idealized Advertising Imagery on Social Comparisons,Psychological and Emotional Outcomes,and Consumer Vulnerability: A Conceptual Model

This article integrates marketing and social psychology theories and findings into a conceptual model that describes the conditions for which idealized advertising images induce positive (or negative) consumer outcomes. Extending Bessenoff's moderated mediation model, the authors propose that: (1) effect of social comparison on the relationship between exposure to idealized advertising images and psychological/emotional outcomes will be moderated by internalization of ideals and self-discrepancy; (2) effect of psychological/emotional outcomes on the relationship between social comparison and consumer vulnerability will be moderated by attainability of ideals; and (3) product claims should moderate the relationship between psychological and emotional outcomes and consumer vulnerability.     

新产品开发中的虚拟产品体验:顾客参与的视角

企业获取与利用外部知识的能力在企业新产品开发中发挥着越来越重要的作用,顾客参与已成为企业获取顾客信息并将其整合到新产品开发过程中的重要手段,而虚拟产品体验使顾客能够更早、更好地参与企业新产品开发。本文从顾客参与的视角,探讨虚拟产品体验在新产品开发中的优势,并对顾客通过虚拟产品体验方式参与新产品开发时所扮演的角色、所起到的作用进行讨论,旨在为企业开发新产品的实践提供理论参考。     

The Impact of “Consumer Cringe” on Developing Regional Trade Blocks

Abstract

The continuing development of regional trade blocs, such as COMESA (The Common Market for Eastern and Southern Africa), ECOWAS (The Economic Community of Western African States) and the resurgence of a new EAC (East African Co-operation), will depend significantly on consumer confidence in products from within the region. Ninety-six Commerce undergraduates from Tanzania estimated the preference patterns, among relevant home market segments, for a range of consumer goods produced in Tanzania, East Africa, and the West. For each comparison, the three goods were described as identical in terms of the “4 Ps” (Product, Promotion, Price, and Place). Tanzanian consumers were consistently reported to prefer Western foreign goods over equivalent regional imports, with home-produced goods faring least well of all. Such “consumer cringe” (which has also been identified in West Africa and South America) suggests that at least in terms of the East African Co-operation (EAC), regionally-produced goods can indeed be relatively attractive, provided a bias in favor of Western goods can be addressed by appropriate marketing initiatives.     

Promotional Strategies Utilized by the Film Industry

Abstract

With the average cost of a feature motion picture rapidly approaching the $100 million mark, major production studios are turning to greater use of promotions to help guarantee the success of their films. As an entertainment commodity, motion pictures offer unique challenges in terms of promotions. This article briefly reviews some of the major traditional promotional techniques as well as techniques more commonly used in the entertainment industry. The research presented in the second half of the article uses secondary data on critical reviews, awards and box office returns to determine the relationship between critical opinion and motion picture success. The results suggest that there appears to be little or no correlation between the opinion of critics and the success of a motion picture.     

Understanding Customers' Intention to Seek for a Better Deal in Electronic Marketplace: The Role of Tolerance for Sacrifice Gap

ABSTRACT

Online consumers make frequent use of the Internet to search for product and price information. In this study, an online model is proposed and empirically tested in investigating the role of tolerance for sacrifice gap in understanding customers' intention to seek for a better deal. Data was collected through an online survey. Structural equation modeling was employed to test hypotheses. The results show that tolerance for sacrifice gap was not only a strong predictor of intention for continuing search but also itself being related to consumer product knowledge, perceived control, and consumer product involvement. Direct relationship between another construct “perceived reduction in sacrifice gap” and “intention to seek for a better deal” was also found. Theoretical and managerial implications are discussed.