我国东北区与东北亚技术合作研究

本文在比较我国东北区与东北亚国家(地区)间进行技术合作的有利因素与障碍的基础上,提出我国东北区与东北亚国家(地区)技术合作的形式与内容,从而为我国东北区在国际技术合作中进行项目选择与政策制定提供基础.     

寡头垄断企业技术创新最佳技术含量的博弈分析

构建了双寡头垄断企业技术创新的收益函数和博弈模型,对双寡头垄断竞争企业的技术创新进行了定量分析,并与两企业合作创新的情况作对比,说明企业的技术创新有一个最佳的技术含量,而且技术含量越高的行业,越容易形成寡头垄断;并推翻了以往模型中得出的认为不合作对社会更有效率的说法。提出应鼓励企业,尤其是创新空间很大的企业之间进行合作,而不是一味地提倡竞争,并对模型进行了实例研究。     

实验教学改革的实践与探索

我校土木工程专业合理安排实验教学内容与时间 ,全方位开放实验室 ,按照基本实验、选择性实验、综合设计性实验三个层次组织教学 ,提高教学质量 ,培养学生的创新意识和创新能力     

大学生学业规划浅谈

大学生学业规划是大学生职业生涯规划的核心内容。应引导大学生设计自己的学业规划,明确学习目标,增强自主学习意识,努力提高自身的综合素质。     

Differences in consumer loyalty and willingness to pay for service attributes across digital channels: A study of the Japanese digital content market

In this paper, the impact that the Internet access device has on consumer loyalty behaviors relative to Internet content was explored. To do so, a mixed logit demand function for mobile and PC subscribers to digital content was estimated and consumers’ willingness to pay for attributes related to specific content providers and their levels of service quality were measured. It was found that significant differences in loyalty and willingness to pay for service quality factors existed between mobile and PC Internet content subscribers, suggesting that while content may be developed as device independent, consumers interact differently with similar Internet content accessed through different devices. Specifically, the willingness to pay for more robust and more frequently updated content was on average higher in the mobile segment than in the PC segment. In addition, the overall switching costs consumers attributed to specific content providers via the mobile channel were far higher than through the PC channel. These results suggest that more robust content management systems must be developed to accommodate for such differences in consumer behavior.     

浅谈加强社会主义核心价值体系建设

党的十七大报告指出社会主义核心价值体系是意识形态的本质体现。党的十七届四中全会则进一步把加强社会主义核心价值体系建设作为推进马克思主义学习型政党建设的重要任务之一。也就是说加强社会主义核心价值体系建设是当今我国意识形态领域中最中心的任务和要求。文章重点论述了加强社会主义核心价值体系建设的重要意义及其内涵和内容。     

和谐社会建设中的政府成本构成与控制

从政府成本的时态和形态的角度将其分为显性成本和隐性成本。根据建设社会主义和谐社会的要求，针对目前政府成本控制中存在的问题，提出控制成本的途径是，在保证能提供建设和谐社会所需的产品和服务的前提下，尽量降低隐性成本，对政府成本的研究具有一定的理论意义。     

Effectiveness of Spanish versus English Language TV Commercials Targeted to the Hispanic Market

Abstract

This paper explores the effectiveness of television commercials transmitted in Spanish with those delivered in English. The research contrasts advertising recall of commercials for an Hispanic population, comparing the recall of Hispanics watching programs in Spanish with Hispanics viewing programs in English. The research suggests that for Hispanics, whether Spanish dominant or bilingual, recall increases when advertising is broadcast in Spanish rather than in English. A counter-intuitive finding is that bilingual Hispanics recall Spanish-language ads to a greater extent than those shown in English.     

海船电子员评估科目和内容的研究

依据STCW公约马尼拉修正案,国家海事局将设置船舶电子员职务。现其适任证书评估考试大纲已开始着手制定。文中就海船电子员评估科目和内容的确定原则、具体科目划分和每科详细内容安排进行了分析,并对未来评估大纲公布执行以后的评估训练、教学及考试实施等方面的对策进行了研究。     

基于政府管理模式下的城市社会信用体系建设研究——以南昌为例

城市是社会信用体系建设的基本单元,也是体系运行的基本单位。城市信用体系的运行能有效改善当地市场的软环境;信用工具的使用促使当地社会资本加速形成,市场效率大幅提高;城市经济的辐射和扩张能力成倍放大。城市信用体系的建设既包括政府信用、企业信用、个人信用建设,也包括守信受益和失信惩戒机制建设等相关内容。