浅谈客户关系管理和价值创新

现代企业客户关系管理是改善客户关系、降低交易成本、扩大市场份额、提高经济效益的一项非常重要的管理内容。它致力于最大化客户的价值和提高公司的利润。文章先对客户关系管理对企业的重要性进行了分析，指出其对企业的价值所在；接着以星巴克公司为例，分析说明了在企业客户关系管理过程中运用价值创新战略对企业价值创造的帮助。     

把握基层管理者执行力提升的关节点

基层管理者的执行力大小直接关系到组织的成败得失,并反映了组织人力资源管理的绩效情况.基层管理者要提高执行力,必须明确目标并制定行动计划,充分认识本组织的资源优势并加以优化配置,协调好本组织与相关组织、上级组织和下级组织之间的关系,让员工拥有梦想,努力将"中游水平"整体提升.     

从战略管理角度透视财务管理目标

运用战略管理的基本理论 ,在分析现行理论界关于财务管理目标的不足之处的基础上 ,提出了财务管理的新的目标———战略计划期利润最大化。     

DOES ORGANIZATION MATTER? A STUDY OF PHYSICIANS' IDEAL ORGANIZATION

It is a known phenomenon that it is difficult to make organizational changes within professional organizations. One recurring observation and experience from health care studies is that it is difficult to discuss the last organizational change with professionals because the most recent change is always perceived as the worst. In order to avoid this routine response, the authors of this article asked 56 senior physicians from the Swedish health care sector what their ideal organization looks like. The authors note that there is a strong institutionalized idea among the physicians of how health care should be organized. The image is not particularly complicated: the organization should be based on the meeting between doctor and patient. One conclusion in the article is that professionals dislike change, but nevertheless, they still want it. Actual change is not the problem – only changes that are not in compliance with the professionals' opinions of organization and management.     

基于方法分析的企业精细管理思想

本文认为,精细管理是企业管理走向科学化的必然要求,是科学管理发展到一定阶段的产物,是对管理实践的科学性概括和总结,是对企业管理创新的一个系统化梳理。精细管理具有系统化特征、理论与技术高度综合性特征、动态管理特征、实践性和全员参与特征;精细管理的闭路循环系统具有对应性,能够找到企业的每一个部门或个人的位置和相应的职责;精细管理在闭路循环系统中可以明确知道可能的效果倾向。文章提出,企业在实施精细管理的过程中,应适应变化的市场环境,把握精细管理的真正内涵;树立正确的企业精细管理理念,持之以恒;重构企业科学管理体系,走全员参与的精细管理之路。     

A change in market responses to the environmental management ranking in Japan

This article investigates stock price reactions to the release of the environmental management ranking issued by Nihon Keizai Shimbun (Nikkei newspaper) from 1998 to 2005, by using a standard event study methodology. An examination of stock price movements of the top 100 manufacturing companies reveals that stock prices during the sample period did not respond significantly to the release of the ranking within a 3-day event window. However, market responses became significantly positive after 2003, while they were significantly negative in 1999 and 2000. The stock prices of upgraded companies in particular reacted negatively before 2000, but positively after 2002. These results indicate that market reactions were changed between 2001 and 2002, when the Japanese government showed its strong commitment to environmental policies by establishing the Ministry of the Environment and signing the Kyoto Protocol, following a number of legislations.     

高新技术产业项目的绩效管理——基于软件项目管理的实证研究

针对高新技术产业广泛采用项目驱动的管理模式,在理论分析和实地调查的基础上,实证研究了客户、项目经理和激励制度对项目业绩的影响。结果发现客户对定制化需求大,但对标准化软件却有更高的边际利润;政府机构是大客户,但其垄断地位,所带来的销售利润率和项目交付率并不高;地域商务环境影响交易成本,进而显著地影响了项目的业绩水平;项目业绩受项目经理激励程度和方式的影响,但与项目经理认知特征无显著关系。这些结论说明软件企业在制定战略时,需以定制产品和定制服务为起点,但最终必须研发成为具有行业特点的标准化应用软件;在资源分配时,应重点关注地域商务环境好的客户,适当提高非政府机构行业客户的资源分配比例;应健全项目经理激励制度,促使项目提前完工,从而降低开发成本,增加项目业绩。     

中国高职教材建设探析

我国高职教材的建设存在许多问题，影响了高职教育的发展。为了解决这些问题，应该采取端正思想、针对高职特点编写教材、提高编写人员水平、组建教材编写委员会等措施，这样才能促进高职教材建设事业的顺利发展。     

Decoupled earnings: An institutional perspective of the consequences of maximizing shareholder value

Recent accounting scandals have brought focus on the role of management in financial statement manipulation. This focus on micro-behavior does not capture the complexities of earnings management. Taking an institutional rather than agency theory approach, earnings management is posited as a decoupled behavior. A behavior that results from not only agency-based motivations of self-interests, but also regulative, normative, and cultural-cognitive legitimacy pressures. Conformity to the central logic of “maximizing shareholder value” found in the “US financial market” institutional field provides the context in which to explore earnings management as a decoupled behavior. Insights for earnings management include the blending of agency and institutional theory perspectives to gain a more complete understanding of the behavior and the positing of a continuum of earnings management conducive to this merger. Institutional theory benefits from exploring the nesting in multiple institutional fields.