Brands matter: An empirical demonstration of the creation of shareholder value through branding

This research responds to the attendant need for empirical evidence pertaining to how marketing affects firm performance. Using the Fama-French method, common in finance, and a leading marketplace measure of a brand’s financial equity value, the authors provide empirical evidence for the branding-shareholder value creation link. The results extend previous research by showing that strong brands not only deliver greater returns to stockholders than does a relevant benchmark but do so with less risk This finding holds even when market share and firm size are considered. Barclays Global Investors Thomas J. Madden is a professor of marketing and director of the Professional MBA/Executive International MBA programs at the Moore School of Business, University of South Carolina. His research focuses on the measurement of brand meaning, marketing metrics, and value-based marketing strategies. His research has appeared in theJournal of Marketing Research, theJournal of Marketing, and theJournal of Consumer Behavior. Frank Fehle (frank.fehle@barclaysglobal.com) is the head of Europe Equity Research at Barclays Global Investors in London, United Kingdom. Previously, he was an assistant professor of finance at the University of South Carolina. His research focuses on empirical asset pricing, market microstructure, risk management, and derivatives. His work has appeared in theJournal of Financial Economics, theJournal of Futures Markets, theJournal of Economics and Business, theReview of Quantitative Finance and Accounting, among other journals and conference proceedings. Susan Fournier is an associate professor of marketing at Boston University. Her research focuses on branding and brand relationship marketing. Current projects explore person-brands, resonance as a moderator of the brand meaning → brand strength connection, the types of relationships consumers form with brands, and dynamic processes of relationship development and evolution. She served for 9 years on the Harvard Business School faculty and 2 years as a visitor at Dartmouth College. She consults with a range of companies to inform her teaching, case development, and research.     

浅谈中小金融机构与民营企业关系型融资

随着我国金融体制改革,中小金融机构蓬勃发展,其发展使得原来民营企业融资问题得到极大改善.对此我们分析得出:中小金融机构对民营企业融资存在着关系型融资的特征,并因此改善了民营企业融资环境,促进了民营经济发展.     

从个人决策向决策科学化转型——中国民营企业实现可持续发展必须跨越的台阶

21世纪是以数字技术、基因技术为基础,以信息革命和生物革命为标志的新经济时代。与时俱进,实现技术、产品、管理、组织、文化的创新,特别是重大决策的科学化,是企业获得持续发展的关键所在。不少中国民营企业至今对此认识不足,而迷信个人作用,搞个人决策,这正是造成其短命的重要原因之一。深入分析中国民营企业决策个人化的危害和根源,有利于实现从个人决策向决策科学化的转型。     

关于养老保险基金的几个问题

文章从建立养老保险基金的意义入手,探讨如何筹集养老保险基金,以迎接我国老龄化社会的到来,最后提出了养老保险基金保值增值的途径。     

私家车发展状况的国际比较与借鉴

文章通过对国内外私家车发展状况的比较,得到了一些有益的启示,建议我国私家车的发展问题应该考虑到我国的综合交通运输能力,积极发展多样化的交通方式,逐步建立多层次、高效、完善、有序的交通服务系统。     

挪用公款罪行为方式研究

分析了公款挪用行为的犯罪化演进过程,指出了现行挪用公款罪罪状模式的缺陷,重构了挪用公款罪的罪状模式。     

北京汽车保有量和出行量的博弈分析

随着中国经济的迅猛发展、人民生活水平的不断提高以及中国汽车产业的迅速发展，城市汽车的拥有量和城市道路的汽车出行量急速上升。本文基于北京的现状，在分析北京市面临的日益严重的交通拥堵问题的基础下，通过“公共地悲剧”博弈模型分析，论述了限制公车和私车的保有量和出行量的必要性，并提出相应的政策性建议。     

效率与公平关系的物权法思考

在物权领域,浅层面的物权公平与物权效率并不矛盾.冲突存在于物权效率与高层面的社会公平之间,即物权效率自然发展导致起点不公平、机会不均等、结果不均衡.并且在这一交叉层面的"物权垄断"势能所产生的"马太效应"不可能熨平.通过物权社会化,让私人性物权效率提升为社会效率,则社会效率与社会公平能和谐一致.这种提升属政府管制时的限制,是在初次分配中重新界定权利,不是要素所有的分配,而且权利分配的财富调整功能优于再分配.     

公共秩序保留制度的式微

公共秩序保留作为国际私法的一种特殊制度,其实质是用来保护本国的国家利益,从而拒绝外国法的适用或者拒绝承认与执行外国法院判决或外国仲裁裁决,因而被称为保护本国利益的“安全阀”。虽然各国对该制度理解不一,但都在立法上对它进行了规定。晚近,各国国际私法对公共秩序保留的态度出现了不同程度的改变,公共秩序保留开始出现式微的发展趋势。这种趋势的出现,除了其本身的缺陷外,主要是全球化的影响以及法律趋同化的演变。     

略论中国基金市场的走向

21世纪，基金业正成为最具成长性的行业之一。在中国，投资基金的发展还很不完善，但将成为新的投资热点。以市场化方式促进基金发展，设立开放式基金是我国基金业的发展方向。私募基金的产生源于市场的需求，走向合法化才是它的出路。