产品差异竞争:广告、品牌和服务

差异性使消费者对不同企业的产品有着不同的偏好,进而形成和维持顾客的忠实度,降低产品的可替代性.产品差异化是一种重要的竞争模式,形成、保持和发展差异化是需要成本支持的.本文重点讨论产品的显性差异,包括广告、品牌和服务,因为这些差异化可以在瞬间影响消费者的偏好和决策,从而将产品的差异程度"植入"消费者的意识系统中.     

Product and environmental social performance: Varying effect on firm performance

Corporate social performance (CSP) consists of actions in different domains that vary in the information they provide stakeholders, and hence, in their effect on firm performance. To demonstrate this, the authors examine the impact of CSP on firm performance in two areas—the product and the environment, referred to as product social performance (PSP) and environmental social performance (ESP), respectively. PSP has a stronger positive impact on firm performance compared to ESP. The findings using disaggregated measures of PSP and ESP indicate negativity bias in that PSP weakness has a stronger negative impact on firm performance compared to PSP strength. Copyright © 2013 John Wiley & Sons, Ltd.     

新产品开发过程中的任务调度与分配

新产品开发过程工程管理是企业和研究者关注的热点,其过程中的任务调度和资源优化配置,对于资源的利用率、开发成本和开发周期都有改善作用。通过回顾新产品开发过程中的任务调度、任务分配、试验任务分配等方面的研究进展,发现这方面的研究总体上还比较匮乏,特别是试验任务调度与分配研究。在此基础上分析了其主要考虑的模型要素以及常用的求解方法,为进一步研究提供参考。     

社区参与型旅游产品开发的"IDPC"模式研究--以非民族旅游地为例

旅游本就是社会交往的一种形式,文化的交融和情感的沟通贯穿于旅游活动的始终.为了吸引旅游者的注意力,旅游供给者们曾经考虑了太多的有形产品.本文则是从旅游的非物质化开发层面入手,探讨社区参与型旅游产品的开发问题.在对这一产品进行基本界定的基础上,本文提出了其开发意义,着重对其开发模式的研究,提出了旅游开发要"形神兼备",借助旅游的社会属性来丰富旅游地的旅游供给.     

油田井下作业事故分析及应对措施探讨

石油行业是我国工业发展的命脉,能够为国家创造更高的经济价值。但是,这个行业也同样伴随着较高的安全风险。石油井下作业过程往往复杂多变,具有极高的危险性。本文首先列举了石油井下作业事故的类型,接着详细分析了安全事故的发生原因,最后针对发现的问题,提出了相应的应对措施,希望可以对油田井下作业安全防治问题有所帮助。     

关于城市商业超市火灾的预防

随着商业超市规模越来越大,发展速度也越来越快,超市消防安全的问题也日益严重,所以超市消防安全的管理,必须引起消防监督人员的充分注意。     

Influence of Soldout Products on Consumer Choice

Consumers often face situations in which information about soldout products is still present in the decision context. This paper demonstrates that the presence of soldout products in the decision environment can prompt consumers to purchase available options and decrease choice deferral. This effect can be explained by two underlying decision processes. First, soldout products may create a sense of urgency for consumers to expedite their purchases, which the authors call an immediacy effect. Second, soldout products may enhance the perceived attractiveness of products similar to the soldout products, which the authors refer to as an informational cascades effect.     

Proactive personality and work performance in China: The moderating effects of emotional exhaustion and perceived safety climate

Grounded in the interactionist paradigm, this study shows that emotional exhaustion and perceived safety climate constitute important moderators of the relationship between proactive personality and work performance. More specifically, the study analyzes the relationship between proactive personality and its behavioural outcomes—organizational citizenship behaviour (OCB) and job performance—and investigates the interactive effects of emotional exhaustion and perceived safety climate. The study involves 485 Chinese airline employees including pilots, flight attendants, engineers, and service employees. Proactive personality positively predicted OCB and individual performance. Emotional exhaustion and perceived safety climate moderated the relationship between proactive personality and individual performance both independently and jointly. Implications of the findings for future research are discussed. Copyright © 2009 ASAC. Published by John Wiley & Sons, Ltd.     

The impact of formal processes for market information acquisition and utilization on the performance of Chinese new ventures

The authors examine the performance impact of formal market information processes. Specifically, a theoretical model is developed that hypothesizes that formal processes for market information acquisition and utilization have direct and positive main effects on new venture success and is then tested using a sample of 222 new ventures located in China. Findings indicate that new venture success is positively correlated with the use of formal processes for market information acquisition and use. Moreover, the relative importance of formal processes to the acquisition and use of market information depends on whether the new venture serves an emerging or established market. In particular, the impact of formal processes for information acquisition is higher among new ventures that serve emerging markets. In contrast, the impact of formal processes for information use is higher among new ventures that serve established markets. We present managerial implications of our results. For example, a new venture with a strong market orientation can respond quickly to emerging marketplace needs, and can even seize the advantage from incumbents. If it is in an emerging market, however, the new venture management team should strive to excel at information acquisition; in an established market, it is important for the management team to excel at information utilization.     

金融危机对我国银行理财产品影响及应对之策初探

由华尔街次贷危机引发的全球金融危机正在由虚拟经济向实体经济蔓延．由发达国家向发展中国家蔓延,中国也将不可避免的受到影响和波及,银行业理财产品市场也遭受了极大的考验。文章在对金融危机对我国银行理财产品影响分析的基础上,提出了应对之策。