新桂林，不仅仅是漓江——桂林市旅游产品布局探讨

漓江是桂林旅游的优势产品,新桂林市的成立赋予了,“桂林山水”新的内涵与外延,就此探讨新桂林市旅游产品的总体布局。     

近代中国的贸易条件:一般趋势及其与农产品贸易的关系

近代中国的综合贸易条件指数整体呈下降趋势,说明中国在对外进行商品交换过程中的相对经济利益是不断下降的.贸易条件的变动受汇率和国际价格水平的影响非常小,与国内价格水平也无明显关系.贸易条件的变动主要是由贸易结构的变化引起的,茶叶和生丝等农产品贸易的衰弱是造成贸易条件下降的主要原因.     

我国农产品实施绿色营销的环境与对策分析

绿色消费和绿色营销是当今国际国内农产品市场的主潮流。随着社会经济的发展和人们环保意识的增强,绿色农产品的需求量大大增加。开发绿色农产品,实现农产品绿色营销已经成为国际性发展的大趋势。文章从加强政府扶持和监管、强化农产品企业自律行为等方面入手,来探讨实现我国的农产品绿色营销的方案。     

制造商线索与零售商自有品牌感知质量

零售商通常把自有品牌产品委托给其他企业进行代工。在国外,在自有品牌上只标注零售商的信息,而无须显示代工制造商的任何信息;然而在我国,根据相关法规,必须标注代工制造商的名称和所在地,这是中国特有的现象。本文研究这一特殊现象,并把与制造商有关的线索称为“制造商线索”,包括制造商名称、所在地和包装模仿。研究发现制造商所在地和制造商包装模仿对自有品牌感知质量有重要的影响,而制造商名称的影响并不显著,消费者的产品知识对上述影响关系具有调节作用。     

中国参与全球生产链的技术溢出效应分析

全球生产链背景下的中国进口和外资表现出两个典型化特征:一是全部进口中中间产品占比非常高;二是在华外资企业对进口依赖程度高并且具有很强的外向型特征。这些特征影响了进口和外资这两大渠道对中国企业的技术溢出效果。本文的实证研究发现,中间产品进口对内资企业没有产生理想的技术溢出,且拉大了外资、内资企业间的技术差距;外资企业对进口依赖度越小,其技术溢出效果越好,且进口依赖度和外资数量的技术溢出效果存在正的交互作用;外资企业出口导向特征越明显,技术溢出效果越差。     

由信用创评到信贷交易———潍坊农信社信用创评路径与效应分析

当前以农村信用社为主体对农村信用资源开展的信用创评活动,可以有效降低信用交易主体的信息不对称状况,以标准化的信用信息记录和非正式约束机制实现对担保机构的替代,促进了农村信贷交易效率。     

对我国石油企业质量、安全管理模式的思考

随着我国加入WTO和市场经济体制的逐步完善、石油石化的上市与重组，我国油田企业的经营环境发生了很大变化如何在国内国际市场竞争中获胜，对我国油田企业的质量、安全、环境管理水平提出了更高的要求。主要探讨了我国石油企业质量安全管理问题．为我国石油企业选择质量安全管理模式提供理论依据。     

综合系统的安全管理

应用综合的系统的方法将全面的质量管理应用到安全管理中，形成全员参与、全过程管理、全方位保证的安全管理新局面，有组织有系统的完成我们的安全管理工作。     

Intra‐industry diversification and firm performance

We study how intra‐industry product diversity affects firm performance by analyzing the implications of expanding a firm's product line within its core business. We conjecture that increases in product diversity initially undermine performance because of negative transfer effects but then improve it due to economies of scope. We further theorize that this U‐shaped effect of product diversity becomes more pronounced as the firm increases the intensity of its technology investment, yet is likely to be attenuated by the firm's accumulated experience with intra‐industry diversification. Data on 156 U.S.‐based software firms operating from 1990 to 2001 furnish support for these conjectures. Our study advances emerging research on intra‐industry diversification by underscoring some of its contingent performance effects. Copyright © 2013 John Wiley & Sons, Ltd.     

Supplier integration in new product development: Computer mediated communication,knowledge exchange and buyer performance

In new product development (NPD), the buyer–supplier relationship is changing. Suppliers are becoming an integral part of the design team. This study investigates the effectiveness of computer-mediated and face-to-face communication channels on knowledge exchange between buyer and supplier firms, and ultimately buyer NPD and market performance. Open innovation literature and media richness theory are used to develop hypotheses which are then empirically tested using data collected from 157 R&D project managers from U.S. manufacturing firms. To date, empirical studies on the link between supplier integration and buyer performance show conflicting results. Structural equation modeling found a significant positive link between knowledge exchange and NPD performance, measured both in terms of effectiveness and efficiency, and a significant positive link between effective and efficient NPD and market performance. A surprising finding is that contrary to media richness theory, email can perform like face-to-face communication transmitting rich information and having a positive relationship to knowledge exchange between buyer and supplier. It was also found that with face-to-face communication, knowledge exchange fully mediates the relationship with effective NPD while with email communication knowledge exchange fully mediates the relationship with efficient NPD. Video conferencing was found to have no significant effect on knowledge exchange and the effect of web-based tools was significant and negative. The implications of these findings in theory and practice are discussed.