肉类食品安全认知和选择行为

目前,消费者对肉类食品安全状况表示担忧,消费者对兽药残留、饲料添加剂、食品添加剂的不舍理使用,以及病畜肉问题关注程度较高。对风险程度较高的微生物污染关注程度较低。在购买肉类食品过程中。颜色、气昧等易于直接识别的特征是消费者用于判断肉类食品质量常用的质量信号,对价格、食品标簦所提供的质量信息的信任程度不高。政府应加强食品安全信息披露体系建设,为肉类食品生产者的安全生产行为提供激励。     

从产品/服务的属性系统到定位矩阵的建立

以产品／服务的属性系统为基础,综合运用扩展的双因素理论和手段——目的理论,由此建立一个以顾客认知对象和顾客满意为基础的产品／服务定位矩阵,探索产品／服务定位新方法。     

HSE管理体系与传统安全管理有效结合的探讨

阐述了促进HSE管理体系推进与传统安全管理有效结合的6个方面,以提高HSE体系的推进效果,提升企业的HSE绩效。     

生态建设与环境保护的政府投资战略研究

作者认为，政府投资于生态建设和环境保护的动力受其两类投资战略是否确定的影响：一是受生态安全投资战略是否确定的影响，二是受生态与环境经济投资的乘数效应战略是否确定的影响。本文探讨了政府对生态建设和环境保护的这两种投资战略和有机结合的三种方式及其相应的投资力度等问题。     

Keep it vague? New product preannouncement,regulatory focus,and word-of-mouth

This paper aims to examine the interaction between firm's new product preannouncement (NPP) strategies and consumers' regulatory foci on their WOM intention and the underlying mechanisms. In three experiments, we find that (1) the promotion-focused (prevention-focused) consumers have higher WOM intentions for vague (specific) NPP; (2) curiosity (outcome expectancy) mediates the effects of the NPP strategies on WOM intention for promotion-focused (prevention-focused) consumers; and (3) brand familiarity plays a moderating role, such that the interaction effect between NPP strategy and regulatory focus on consumers' WOM intention holds for a low-familiarity brand only. Our research contributes to a better understanding of NPP strategies and provides actionable strategic support for firms to conduct NPP.     

Increase hedonic products purchase intention through livestreaming: The mediating effects of mental imagery quality and customer trust

Although online retailing is applying livestreaming to promote both hedonic and utilitarian products, the differential effectiveness of utilizing this tool across the two types of products is still unclear. With an online experiment, the study found that livestreaming (vs. traditional e-commerce) is more effective in boosting hedonic products while making no difference in increasing purchase intentions of utilitarian products. By running a moderated serial mediation analysis, the research also demonstrated the underlying mechanism that livestreaming could significantly enhance mental imagery quality and customer trust in hedonic rather than utilitarian products. Therefore, our research has discovered an important boundary condition for the livestreaming effect and also the mechanism for the success of utilizing livestreaming to boost hedonic products. Considering the indiscriminate use of livestreaming regardless of product types and the huge amounts of resources required to sustain livestreaming, the study not only provides a theoretical glimpse of where livestreaming is more effective and why, but also practical insights as to how to apply livestreaming to different types of products and how to leverage mental imagery and customer trust to achieve business growth in an online retailing context.     

产品多样性对RCEP成员出口贸易的影响研究

2020年签署的RCEP是全球规模最大的自由贸易协定,其成员国的要素差异和产品多样性将在一定程度上推进贸易发展。本文利用生物多样性的概念计算2000-2019年RCEP成员国的产品多样性,并建立多元回归模型研究产品多样性对出口贸易的影响。结果表明:产品多样性对出口额有着负向抑制作用,这种抑制作用在非东盟国家更为显著。进一步的分析表明,由于各国专业于生产某类产品,导致产品多样性下降,但专业化又推动出口贸易的发展,从而使两者负相关。基于此,本文提出了创新贸易方式,打造对外贸易新高地,推动产业链价值链合作等促进RCEP成员国贸易发展的对策建议。     

产品生命周期的研究

产品生命周期是指一代产品进入市场后需求存续变化的周期,而不是指需求量、销量波动变化的周期。我们应当研究细分市场的产品生命周期,根据市场某种特性质变的界面来划分产品生命周期的阶段,才更具有营销意义。现行流行的划分产品周期阶段的四种方法。缺乏理论依据,在应用中有较大的随意性。为此,提出了综合判断法,根据多个判据的组合,定位了产品生命周期阶段之间的界面,并提出了对应的营销策略。     

需求不确定对单周期产品的生产商—零售商供应链的影响

在单周期产品的生产商—零售商的供应链中,由于市场存在着激烈的竞争,市场需求的不确定性必然会对供应链双方的决策产生很大的影响。借助传统的报童模型,建立Stackberg博奕模型,考虑了一个供应商面对两个不同零售商时的情景,分别分析了当零售商决策依据是最大化期望利润和当两零售商的市场需求相关时,以及在零售商的决策依据是在给定利润水平时最大化其概率的情况下,市场需求不确定会对供应链双方产生怎样的影响。     

A Market and Spatial Perspective of Health Tourism Destinations: The Hungarian Experience

Since health tourism is one of the most popular and most dynamically developing products of modern tourism, this paper aims at studying the characteristic features of health tourism destinations from a regional and spatial perspective. Accordingly, the authors would like to introduce a new approach of spatial and product analysis of tourism where the market and spatial relations and relevance of health tourism were analysed through the example of Hungary. Although the classic medical tourism centres were established on natural medical water basis, by today, due to product diversification, continuous innovation and the involvement of medical services into health tourism, the geographical embeddedness seems to disappear, thus basically restructuring the market. The methodological novelty of the research is that exceeding the classic supply–demand algorithm, we compiled a complex viewpoint system adequate to the specialities of the given product characteristics. In our study, the authors intend to survey the special characteristics of health tourism focusing on medical destinations through Hungarian examples since the country's leading position in the global market is well recognized, including medical services. Copyright © 2014 John Wiley & Sons, Ltd.