超市消费者购物行为理论研究

本文以理论研究的方法探讨了超市消费者在不同形态超市购物行为中三个重要的内容——择店行为、消费额度、消费频次。提出了购物效用在消费者购物行为中所起的作用以及择店行为、消费额度和消费频次之间的关系。经研究表明,不同形态超市为消费者带来的效用不同,这种效用的差别是影响消费者购物行为的关键因素。     

抓好在制品动态管理,提高现场综合管理水平

在制品这个生产管理方面的术语 ,在工厂里尽人皆知。它既是生产过程进行的必然结果 ,又是维持连续生产的必要条件。本文以推行精益生产方式为出发点 ,提出了对在制品实施动态管理的思路和方法 ,从而实现以动态的思想有效控制不断流动着和变化着的在制品的目的。     

我国股票市场行为及其影响因素分析

文章以2000年1月4日至2001年1月2日间在上海证券交易所A股市场交易的股票为样本,借鉴Debondt和Thaler(1985)的研究方法,发现我国股票市场存在明显的“反转趋势”,同时采用多元回归模型,分析影响反转趋势的主要因素,发现影响我国赢家组合和输家组合CAR反转的主要因素有形成期的CAR、换手率和公司资产规模。最后,作者从心理学和我国股票市场的制度背景探讨这种反转趋势的心理成因和制度成因。     

农机服务规模经营对粮食生产效率的影响机理研究

依据2009—2019年全国31个省（自治区、直辖市）的省级面板数据,运用随机前沿分析方法和Tobit模型,考量农机服务规模经营对粮食生产效率的影响及其作用机理。结果显示：2009—2019年,中国粮食生产效率总体递增,但区域间发展不平衡;农机服务规模经营通过技术引入效应和劳动力替代效应提高粮食生产效率,其中,技术引入效应的发挥受限于农业研发支出水平及其增速,劳动力替代效应在农业劳动力成本高的区域发挥的影响效用更佳。鉴于此,应加快农业科技创新,发展粮食生产全程机械化服务,完善农机社会化服务体系。     

发展我国私人银行业务的若干思考

私人银行是指以财富管理为核心、面向社会富裕人士提供的一种个性化高端金融服务,其显著特点是根据客户需求提供量身定做的金融服务,并保证私密性.我国财富管理市场潜力巨大、需求极其旺盛,且中资银行在私人银行业务方面拥有比较优势,发展我国私人银行业务的前景广阔.但是,发展我国私人银行业务也面临着诸如服务理念落后、产品狭窄、专业人才匮乏、管理信息系统滞后等诸多制约因素.因此,我国银行业应营造正确的金融服务和金融消费理念,推进业务综合化、拓展金融产品,构建高效的人才机制和信息管理系统,加强与有丰富私人银行经验的外资银行的战略合作,以促进私人银行业务的发展.     

共享环境:一种微环境类型与设计观念

本文提出了一个新的环境概念——共享环境，从活跃的微环境实例入手，通过分析、归纳，提出共享环境的定义，认为它是人工环境的一种类型。作为一种过渡与联系的空间，它具有开放性、易接近性、公共性、非确定性，也有着一定的空间规模；同时它也是诱发和容纳公众自发性随机活动的场所，为多层次使用者共享，有社会化的属性。     

论细分化和联合化思想在营销专业产学结合中的应用

产学结合作为目前高校特别是高职院校办学的特色和亮点，近来越来越被强调、应用，呈现出蓬勃发展的趋势。本文从产学结合的实际应用情况出发，引入细分化和联合化的思想，对营销专业产学结合的发展趋势做了一定的思考。     

Driving organizational citizenship behaviors and salesperson in-role behavior performance: The role of management control and perceived organizational support

Interest in management control approaches and organizational factors associated with higher levels of salesperson performance is reflected in research streams concerned with behavior-based control strategies and organizational citizenship behaviors (OCBs). This study makes two distinct additions to the literature relating to control, organizational citizenship behaviors and salesperson performance. First, the study distinguishes between salesperson in-role behavior performance and outcome performance to model in-role behavior performance as a mediator between OCB and outcome performance. Second, the work supports sales manager control as an antecedent to OCB. A second model introduces perceived organizational support (POS) as an additional antecedent to salesperson OCB, and more important, as a consequence of sales manager control. This construct has not been included in prior salesperson OCB studies. Results show sales manage control has a stronger impact on OCB through POS, than directly, and POS has a strong impact on salesperson OCB. Nigel F. Piercy (Nigel.Piercy@wbs.ac.uk) is a professor of marketing in the Warwick Business School at the University of Warwick, United Kingdom. He holds a Ph.D. from the University of Wales and a higher doctorate (D.Litt) from Heriot-Watt University, Edinburgh. His current research interests focus on strategic sales and account management. His work has been published in many journals including theJournal of Marketing, theJournal of International Marketing, and theJournal of the Academy of Marketing Science. He is coauthor to David Cravens onStrategic Marketing (8th ed., Irwin/McGraw-Hill, 2006). David W. Cravens (D.Cravens@tcu.edu) holds the Eunice and James L. West Chair of American Enterprise Studies and is a professor of marketing in the M. J. Neeley School of Business at Texas Christian University, Fort Worth, Texas. He has a doctorate in business administration from Indiana University. His areas of specialization include marketing strategy and planning, sales management, and new product planning. His research has been published in a wide range of journals including theJournal of Marketing, theJournal of Marketing Research, the Journal of the Academy of Marketing Science, and theInternational Journal of Marketing. Nikala Lane (Nikala.Lane@wbs.ac.uk) is a senior lecturer in marketing in the Warwick Business School at the University of Warwick, United Kingdom. She holds a Ph.D. from the University of Wales and was previously a senior research associate at Cardiff University. Her research interests are focused on gender and ethics issues in sales and marketing management. Her work has been published widely in the international literature and includes articles in theJournal of Management Studies, theBritish Journal of Management, the Journal of Business Ethics, and theJournal of Personal Selling & Sales Management. Douglas W. Vorhies (dvorhies@bus.olemiss.edu) is an assistant professor of marketing in the School of Business Administration at the University of Mississippi. His primary research interests are in the areas of marketing strategy, marketing resources and capabilities, the links between innovation, strategic market management and performance, and professional selling and sales management. His other work has been published in many journals including theJournal of Marketing, Decision Sciences, theJournal of Product Innovation Management, theEuropean Journal of Marketing, and theJournal of Personal Selling and Sales Management.     

黄石市空气微生物动态变化分析

为了了解黄石市空气微生物动态变化特征,于2004年春、夏、秋、冬选择黄石市有代表性的工业区、居民区、商业交通混合区、长途客运站、市郊地区进行空气微生物监测分析.结果为黄石市不同区域空气菌落数从大到小顺序为：百货大楼十字路口〉步行街〉亚光新村〉新长途客运站〉华新水泥厂〉黄石理工学院主楼广场.空气微生物季节变化为秋季〉春季〉夏季〉冬季.黄石市空气微生物菌落数的高峰出现在商业交通混合区的秋季和春季.     

中国多市场共存经济体系的实证研究

通过对已有区域经济的研究成果进行分析，指明这些研究还没有真正深入到市场体系自身特质。文章继而提出了多市场体系的假设，并认为不同性质的生产函数是区分不同性质市场的关键，随后按照经济体系由小到大的范围进行了检验，证明了按照八大经济体系划分可以较完整地保留原来各省份生产函数的特征。