网络背景下新媒体人才培养与公关专业教育

随着社会的不断发展,新媒体已经进入并且丰富着我们的生活,而社会也越来越多的需求新媒体人才,而我国新媒体专业发展晚而且层次比较低,并且都是从原来的新闻等专业转化而来,因此专业性不强。面对这些不能适应社会发展需要的状况,笔者提出了几点建设新媒体专业的几点建议,对促进新媒体专业的建设提供了一些参考。同时,为了提高新媒体教学的效果和质量,高效应当注重"双师型"教师队伍的建设。此外,为了提高学生的实际操作能力和实践能力,提出了"双证书"人才的培养。通过对教师以及教学内容和教学方式的改变,为培养适应社会需要的实践性人才奠定了坚实的基础。     

环境工程专业课程设置学生评价调查与探讨

本文介绍了南京工程环境工程专业课程设置基本情况,与一些兄弟院校环境工程专业做比较;介绍调研采用的网络问卷,并针对调查结果进行分析,得出本专业学生对专业课程满意度和期望度,并对应环境工程专业人才培养方案,对部分已开设课程做相应改动,对部分未开设课程做相应补充。     

The effect of context‐specific versus nonspecific subconscious goals on employee performance

We investigated the effect of context‐specific versus general subconscious goals on job performance in a call center. Employees (n = 54) were randomly assigned to a condition where they were primed by (a) a photograph of people making telephone calls in a call center, (b) a woman winning a race, or (c) a control group. Job performance was measured by the (1) number of and (2) monetary value of pledges from donors. None of the participants in the two experimental conditions showed conscious awareness of a prime. Analysis of variance indicated that both a subconscious context‐specific and a subconscious general goal aroused the implicit need for achievement as assessed by a projective measure, the Thematic Apperception Test (TAT). Both types of primed goals led to a significant increase in the number of pledges during a four‐day workweek. Consistent with goal‐setting theory, employees in the context‐specific condition raised more money than those in the general achievement (one‐tailed t‐test) and control (two‐tailed t‐test) conditions. © 2012 Wiley Periodicals, Inc.     

“It's nice to get a wee treat if you've had a bad week”: Consumer motivations in retail loyalty scheme points redemption

Research into loyalty schemes focuses primarily on business (strategy) rather than consumer perspectives. This paper investigates consumer motivations in retail loyalty scheme points redemption, through a qualitative study of participants in a major UK retail loyalty scheme. Academic research tends to neglect investigation of points redemption, despite its probable significance to consumers and certain value to businesses. The research identifies planned behavior towards redemption goals, plus interruptions by various circumstances and events. Self-gifting for reward and/or therapy purposes is common. Redemption activities have positive implications for consumer perceptions of the scheme and the retailer and appear to enhance future purchasing behavior. From these findings, this paper draws implications for theory and practice.     

Analysis of agricultural research investment priorities for sustainable poverty reduction in Southeast Asia

Underinvestment in agricultural research remains rife across Southeast Asia, despite the remaining importance of the subregion’s agricultural sector and ample evidence of agricultural technology impact to date. To help identify specific areas where additional investment is most needed, this study compares the impact potential for the poor of alternative agricultural research foci, taking changes in production patterns, consumption patterns and environmental sustainability into account. New spatial data on the distribution of poverty and the expenditure patterns of households below international poverty lines are used to offer more detailed assessment of the poverty relevance of alternative foci than possible previously. Patterns of impact potential are evaluated against evidence of impact to date to discern probabilities of success in achieving potential impacts. Impact patterns discerned are contrasted with current relative funding allocations across research areas in the subregion by National Agricultural Research Systems (NARSs) and International Agricultural Research Centers (IARCs) to identify key funding gaps.     

Solving RE models with discontinuous policy rules – an application to minimum wage setting in Germany

The legal regulations require the minimum wage in Germany to be adjusted biennially which gives rise to a policy discontinuity. From the perspective of rational expectations models, such policy features render standard local approximation techniques infeasible. The article presents a stylized model in which negotiated wages and corporate profits are the outcome of an optimization problem, while changes to the minimum wage are modelled by a discontinuous policy rule. Using the simple example of minimum wage setting in Germany, the article illustrates how such models can be solved using the method of undetermined coefficients and presents selected simulation results.     

Contract farming: opportunity cost and trade‐offs

An important literature has established that participation in contract farming leads to higher incomes and has a number of other beneficial effects on the welfare of participating households. Yet no one has looked at the opportunity cost of and the various trade‐offs involved in participating in contract farming. I look at the relationship between participation in contract farming and income from (i) livestock, (ii) labor markets, (iii) nonfarm businesses, and (iv) agricultural sources other than livestock and contract farming and (v) unearned income. Using data from Madagascar, I find that participation in contract farming is associated with a 79% decrease in how much income per capita the average household derives from labor markets and a 47% decrease in how much income per capita it derives from nonfarm businesses, but also with a 51% increase in how much income per capita the average household derives from agricultural sources other than livestock and contract farming, possibly due to technological spillovers. Thus, even though contract farming has been shown to improve welfare in multiple ways in this context, it looks as though those gains come at the cost of an “agricultural involution” on the part of participating households, who seem to turn away from non‐agricultural activities. This has important implications for structural transformation narratives.     

Protest Responses and Willingness to Accept: Ecosystem Services Providers’ Preferences towards Incentive‐Based Schemes

The identification and treatment of protest responses in stated preference surveys has long been subject to debate. We analyse protest responses while investigating ecosystem services providers’ preferences for incentive‐based schemes. We use a choice experiment for olive farmers’ preferences for agri‐environmental scheme participation in southern Spain. Our two main objectives are: first, to identify and discuss a range of possible motives for protest responses that emerge in a WTA context; second, we analyse the impact on WTA estimates of censoring serial non‐participation linked to protest or high compensation requirements (very high takers). Using a random parameter logit model in WTA space, we find that the inclusion or exclusion of serial non‐participants in the analysis can have a significant impact on marginal and total WTA estimates. Based on the findings, the paper makes recommendations on how to reduce the incidence of protest responses through survey design, regarding the identification of protesters as opposed to very high takers, and regarding the treatment of both groups of respondents for WTA estimation.     

Ritual legitimation, de-coupling and the budgetary process: managing organizational hypocrisies in a multinational company

The study of participation in the budgetary cycle has formed a prominent part of the research literature concerned with the budgetary process. More recently there has emerged a body of literature concerned with exploring the political and symbolic nature of the budgetary process. The paper reports upon the outcomes of an empirical study of the introduction of `budgetary participation' in a division of a European subsidiary of a large North American car manufacturer. We detail the long process of consultation and negotiation within the subsidiary, and between it and the European Headquarters. The study provides a revealing instance of the roles of formal budget participation as a ritual of control and legitimation without the substantive involvement of middle managers and suggested to us the introduction of de-coupling and organizational hypocrisy alongside the introduction of budget participation. The study pays close attention to the contingent effects of the wider political context of the division and the relationships between the division, its organizational context and organizational environment, and how this context played upon the budgetary process in the division. The outcomes that we analyse at `Delta' reflect the de-coupling strategies and organizational hypocrisies commonly found in public sector organizations. In this wider setting the corporation persists with the ritual of `tight' budget negotiation and target setting and apparent underachievement in performance. Yet we conclude that the complex technological and political context to the formation and siting of Delta continued and may continue to support its existence.$g0     

Probing the grounds: Developing a payment-by-results agri-environment scheme in Finland

Results-oriented approaches are widely regarded as an effective means to improving cost-effectiveness of agri-climate-environment schemes. We designed a hypothetical payment-by-results scheme for biodiversity conservation on environmental grasslands in Finland. The scheme would pay farmers a premium if the site contains a set number of indicator species, which were selected based on vascular plant surveys of the target habitat type. We presented the hypothetical scheme to 20 farmers and six experts (researchers, officials and advisors) in agricultural policy for their opinions on the payment-by-result approach generally and the hypothetical scheme specifically. The indicator species list proved suitable for identifying sites with high total species richness of vascular plants and also appeared feasible in the eyes of the farmers. Farmers were mostly positive about the approach and, mainly, thought their peers and society at large would receive it positively. The main concerns were about implementation, especially verifying the biodiversity results. People working for the national control body were the most critical and could not see how the hypothetical scheme could fit into the current institutionalised programme. Experience in other countries may provide solutions for overcoming such obstacles. The results are highly relevant for a discourse on social experimentation and cost-efficient delivery of public goods for public money.