Visegrad economies’ active implication in a “new” EU: A new regional economic approach

The EU faces maybe to the greatest challenges in its history. The paper deals with the idea of analysing the sub‐regional organisation Visegrad Group Visegrad 4 (V4) and its role in the new EU‐27 before and after Brexit. For realisation of this scope, six representative economic indicators are taken into consideration. The data analysis procedure covers latest 10 years meaning 2010–19. In order to support the analysis in the paper, first objective has the building a hypothetic optimal database which has to cover the above six indicators related to EU‐28 and V4. Second objective is relate to the performances quantification of each EU and V4’s economy based on a separately analyse. Final and the major objective is that V4 is able to face to the new global and regional challenges. The analysis in the paper is based on two new models. First of them is a regional development radiography model based on a hexagon diagram. The second is a regional evolution model based on a matrix approach. Both proposed models have distinct hypotheses, which are finally valid by the analysis. The paper puts into discussion five objectives and succeeds in achieving them. The main conclusion of the paper is that V4 is and will continue to be a growth pole for the EU economy. It would be supported by the EU in order to implement policies able to manage better employment.     

Negative and positive customer shopping experience in an online context

Underpinned by the Bagozzi and Dholakia (1999) goal setting and striving framework this research firstly develops a negative online customer experience model after which regulatory focus theory is used to compare this model with a positive online customer experience model. Analysis of responses from 201 respondents in the first study shows service failure causes negative affective and cognitive experience and has an impact on dissatisfaction and negative word of mouth in the online retailing context. Moreover, results of a second study among 200 respondents indicates that while customer priority in a successful shopping context is affective experience, in a service failure the customer priority moves from an affective to a cognitive experience. Similarly, compared to cognitive experience, affective experience has a higher impact on customer satisfaction and positive word of mouth in a successful shopping context, while in an unsuccessful shopping context cognitive experience has higher impact on dissatisfaction and negative word of mouth. The findings of this study contribute to customer experience management in both successful and unsuccessful shopping situations.     

Food contamination incidents: what do consumers seek online? Who cares?

• Consumers can play an active role in managing their health during food contamination incidents. With the popularity of the internet, consumers may seek online information to minimize health risks associated with the incidents. This study examines information demand and supply for consumers' online‐information seeking by investigating the search queries commonly used by consumers during the incidents and returned first page search results. We use a stage of change model to frame our hypotheses about information demand and stakeholder and agenda setting theories to frame our hypotheses about information supply. Results show that consumers' information seeking may progress through stages of precontemplation (seeking no special information), contemplation (seeking information related to the facts of the incidents), preparation and action (seeking information related to safety precautions and practices), and maintenance and termination (seeking no special information). Mainstream news media play the most important role in providing online information related to the facts of the incidents during the contemplation stage of consumers' information seeking. Online citizen journalism is the major online source for information related to safety precautions and practices during the preparation and action stage of information seeking. A diversity of other stakeholders also provide online information related to the incidents but are not primary information sources for consumers. We suggest that stakeholders, especially those who are responsible for providing accurate and timely information to consumers such as government agencies, establish online marketing strategies to make their information more accessible by consumers. Copyright © 2016 John Wiley & Sons, Ltd.

     

覆盖城乡居民社会保障体系策略研究——统筹推进“三项重点保障制度”先行覆盖全体城乡居民

从城乡居民社会保障体系建设现状出发,在系统分析当前中国城乡居民社会保障体系建设中,来自经济、社会、文化、制度和组织五方面制约因素的基础上,提出了应"坚持三个基础,充分发挥两个合力,努力形成一个全民共建共享的格局",统筹推进"三项重点保障制度"先行覆盖全体城乡居民的发展思路.     

高职经济管理类专业职业基础课课程体系整体优化的思考

经管类专业作为高职院校的热门,专业设置越来越多,涉及的学科知识面越来越广。对高职经管类专业职业基础课课程体系构建进行研究,形成能够彰显经管类职业的特色要求的职业基础课课程体系,实现职业基础课与职业技能课的无缝对接,具有重要的理论和实践意义。针对高职经管类专业职业基础课现状,提出了高职经管类专业职业基础课课程体系整体优化的指导思想、课程体系构建方案、教学内容的整合、教学方法的优化。     

多源流理论视角下宅基地使用权确权政策的议程设置研究——基于江苏省4市的调查

研究目的：探讨宅基地使用权确权政策的议程设置,分析政策制定的内在规律、优化政策制定的运行机制以及预测政策制定的未来趋势。研究方法：文献研究法,问卷调查法,访谈法。研究结果：宅基地使用权确权政策的议程设置受到“宅基地使用权确权问题何以成为焦点议题”的问题源流、“政策连贯性及其法制依据”的政策源流以及“民众意愿、利益主体与政府策略”构成的政治源流三种源流的影响,并经由政策之窗实现交汇,推动农村集中居住区宅基地使用权确权问题进入政策议程。研究结论：宅基地使用权确权政策变迁的策略选择在于以《深化农村改革综合性实施方案》的政策颁布为时机,明确以“农村集中居住区宅基地确权”为主要内容的核心问题,制定以《农村集体土地产权法》为法制依据的政策建议,营造以“项目进村”为确权契机的政治环境,从而推动宅基地使用权确权政策的发展。     

Pawn to Save a Chariot,or Drawbridge Into the Fort? Firms' Disclosure During Standard Setting and Complementary Technologies Within Ecosystems

Research summary: W ithin an ecosystem, standard setting coordinates development of complementary technologies across firms. But each firm can itself own multiple of these complementary technologies. We study how a firm's own complementary technologies influence its disclosure inclination during standard setting. We identify a tradeoff: disclosure increases value‐creation of the firm's non‐disclosed complementary technologies, but also heightens expropriation risk. Using data on the U.S. communications equipment industry 1991–2008, we show that the firm's complementary technologies increase its disclosure inclination when its technological areas are less crowded, but decrease such inclination when there are SSO members with strong expropriation abilities. Findings stress that disclosure involves but a piece of the firm's portfolio; a systemic perspective of the entire portfolio provides a more comprehensive picture of value‐creation during standard setting . Managerial summary: W hy should a firm disclose its key technology to participate in standard setting within an ecosystem? We urge managers to think beyond “disclosing to ensure compatibility with other firms' complementary technologies within the ecosystem” as a motivation, to also consider how disclosure affects the firm's own complementary technologies within its portfolio. Disclosure in one technological area makes the firm's nondisclosed complementary technologies in other areas more valuable to itself, especially with fewer rivals competing in these other areas. But disclosure also renders the firm susceptible to losing these complementary technologies to rivals, especially when rivals have strong expropriation abilities. Analyzing disclosure decisions by communication equipment firms, we show that this tradeoff is indeed a relevant consideration in managers' strategic calculations when participating in standard setting . Copyright © 2017 John Wiley & Sons, Ltd.     

对新时期工程类高校毕业生就业工作的思考

随着我国高等教育的深刻变革和市场经济条件下社会对人才需求的新变化,毕业生的就业工作也相应进入一个新阶段,在这种形势下,高校必须更新观念,认真研究新形势下出现的新问题,结合自身特点,积极探索出一条符合市场经济和大众化教育规律和特点的毕业生就业工作的新模式.     

Meeting user information needs: The impact of major changes in FASB and GASB standards on financial reporting by colleges and universities

This longitudinal study reports the impact of changes in generally accepted accounting principles on financial statement disclosures for 100 public and private institutions of higher education. Disclosures from the period when all colleges and universities followed the same accounting standards are compared with disclosures in periods after major changes in accounting and reporting standards were made by the Financial Accounting Standards Board (FASB) for private institutions and by the Governmental Accounting Standards Board (GASB) for public institutions. We find that an importance-weighted disclosure index shows that user needs are better met using the new reporting standards for public but not private institutions. An expanded unweighted index, however, shows improvement for both public and private colleges and universities. Using this disclosure index, the improvement for universities reporting under GASB standards exceeded the improvement for those reporting under FASB standards.     

Role of Customer Retention Equity in Creating and Developing Brand Value

The present study attempts to explore and establish a customer retention equity scale and examines its impact on brand value in the Indian banking sector. The data were collected from 500 account holders of the five nationalized banks—State Bank of India, Punjab National Bank, Industrial Credit and Investment Corporation of India, Housing Development Finance Corporation, and Jammu and Kashmir Bank from Jammu City, North India—using a purposive sampling technique. Structural equation modeling was applied to test the study hypotheses. The study finds that customer retention strategies that include loyalty and affinity schemes, special treatment benefits, a customer feedback survey, a courtesy system, and content marketing significantly contribute to retention equity. Further, the study also reveals that retention equity has a positive and significant impact on brand value and its dimensions—brand loyalty, brand association, and brand awareness. The study contributes to the extant literature by developing and validating the customer retention equity scale from customer perspectives in the Indian banking sector. In addition, the study also integrates the research stream of retention equity with brand value to signify the contributory role of customer retention equity on brand value and its dimensions. Since the study is limited to assessing customer retention equity and brand value relationship, their relationship with other constructs, such as relational quality, customer equity, and customer loyalty, should be explored in further work.