Re‐vitalizing money demand in the Euro area. Still valid at the zero‐lower bound

The analysis of monetary developments has always been a cornerstone of the ECB's monetary analysis and, thus, of its overall monetary policy strategy. In this respect, money demand models provide a framework for explaining monetary developments and assessing price stability over the medium term. It is a well‐documented fact in the literature that, when interest rates are at the zero‐lower bound, the analysis of money stocks become even more important for monetary policy. Therefore, this paper re‐investigates the stability properties of M3 demand in the euro area in the light of the recent economic crisis. A cointegration analysis is performed over the sample period 1983 Q1 and 2015 Q1 and leads to a well‐identified model comprising real money balances, income, the long‐term interest rate and the own rate of M3 holdings. The specification appears to be robust against the Lucas critique of a policy dependent parameter regime, in the sense that no signs of breaks can be found when interest rates reach the zero‐lower bound. Furthermore, deviations of M3 from its equilibrium level do not point to substantial inflation pressure at the end of the sample. Excess liquidity models turn out to outperform the autoregressive benchmark, as they deliver more accurate CPI inflation forecasts, especially at the longer horizons. The inclusion of unconventional monetary policy measures does not contradict these findings.     

双因素理论在客户营销中的应用

文章根据赫茨伯格的双因素理论,将导致客户满意感的因素称为客户激励因素,将导致客户不满意感的因素称为客户保健因素.通过对客户需要和客户购买心理的分析,总结了客户保健因素和客户激励因素的识别方法,并指出企业应当如何在客户营销中有效的实施客户保健和客户激励.     

成都四大物流园区错位发展研究

物流园区工商业态的不同而产生的不同的物流需求,再加上交通条件和运输方式的差别,使物流园区在功能上具有不同类型.成都市四大物流园区具有不同的工商业基础和交通条件,应发挥各自的区位优势,进行正确的功能定位,以错位发展实现互补共赢.     

浅析事业单位固定资产的核算

固定资产是事业单位开展业务活动必不可少的基本物质条件，也是事业单位赖以生存和发展的重要资源之一。但是事业单位一般不从事物质资料的生产，其固定资产主要是由财政拨款购置的，使用的目的也并不是为了赢利，因而对其核算相对也比较简单，在使用过程中不计成本，不提折旧。随着我国社会主义市场经济体制的逐步建立和完善以及我国事业单位改革的进行，目前对事业单位固定资产的会计核算越来越不适应新形势发展需要，也不符合我国社会主义市场经济建设的需要。因此如何全面、完整、准确地对事业单位的固定资产进行核算，确保其安全和完整，充分发挥其效能，实现保值增值，以充分发挥事业单位固定资产在我国社会主义经济建设中的作用，无疑是十分重要的。     

Allocating an advertising budget to international travel markets

Deciding on advertising appropriations is a common problem to all National Tourist Offices. The Austrian National Tourist Office now employs a decision support model allowing for inclusion of managerial judgments. In tourism, like elsewhere, application of standard optimization routines to marketing decision making is straight- forward, once the relationship linking market response to input has been modeled adequately. A tailor-made decision calculus procedure eliciting managerial judgments on the relative importance of the factors determining a receiving country's travel market share provides the weights otherwise inaccessible by objective parameter estimation. A tourism manager thus can evaluate countries as tourism generators and allocate an advertising budget accordingly.     

我国经济发展水平与劳动力就业数量关系研究——兼论我国劳动力资源是否过剩

我国劳动力对经济发展而言，其生产率高于资本，因而经济发展对劳动力就业的促进作用逐渐减弱（经济增长的就业弹性逐渐变小）。据测算，我国2013年以前劳动力就业压力很大，2015年以后劳动力又会供不应求。所以，我国未来经济发展中，2014年前后应采用不同的产业结构调整策略来充分满足劳动力就业的要求。     

对陕西省农村社会养老保险供求主体的分析与政府作用研究

陕西是西部的农业大省,农村社会养老保险制度发展缓慢,农村养老保险市场需要寻找供需双方的均衡点,政府作为制度的提供者和政策的制定者,必须在农村社会养老保险制度建立和运营中明确思路,发挥主导作用,以保证陕西省农村养老保险健康、有序地发展。     

浅谈外文藏书建设与图书利用率

文章从广西图书馆外文藏书情况入手，分析了外文图书利用率低下的原因，提出了提高外文图书利用率的对策。     

What Prompts the People＇s Bank of China to Change Its Monetary Policy Stance？ Evidence from a Discrete Choice Model

In the present paper, we model the policy stance of the People＇s Bank of China （PBC） as a latent variable, and the discrete changes in the reserve requirement ratio, policy interest rates, and the scale of open market operations are taken as signals of movement of this latent variable. We run a discrete choice regression that relates these observed indicators of policy stance to major trends of macroeconomic and financial developments, which are represented by common factors extracted from a large number of variables. The predicted value of the estimated model can then be interpreted as the implicit policy stance of the PBC. In a second step, we estimate how much of the variation in the PBC＇ s implicit stance can be explained by measures of its policy objectives on inflation, growth and financial stability. We find that deviations of CPI inflation from an implicit target and deviations of broad money growth from the announced targets, but not output gaps, figure significantly in the PBC＇s policy changes.     

高等职业院校信息化建设的几点思考

通过对高等职业院校信息化建设中存在的一些问题进行分析,提出了职业院校信息化建设过程可能存在的问题、并提出解决方案。