Consumer product search and purchase behaviour using various retail channels: the role of perceived retail usefulness

The purpose of this study was to examine the influences of consumers' perceptions of retail usefulness for product information search and their previous purchase satisfaction on their frequencies of product information search and product purchase behaviours for apparel products. These relationships were investigated in five retail settings – Internet shopping, catalogue shopping, television shopping, local retail shopping, and non‐local retail shopping. One hundred seventy‐six students in a US Midwestern university provided usable responses. The results of causal model analyses showed that the proposed model fits the data well for all five retail channels. Consumers who perceived a certain retail channel more useful for product information search searched for product information more frequently via that retail channel, and purchased products more often via that retail channel. Consumers who were more satisfied with apparel purchases from a retail channel purchased the products more frequently via that retail channel. Theoretical and managerial implications are discussed.     

深圳食盐零售环节的问题与对策研究

本文主要首先对深圳食盐零售网点现状进行了剖析,发现深圳食盐在零售环节存在着终端组织不高、小门店数量多、批零企业存在着信息共享度低等五个方面问题。针对上述问题,提出政府应积极推动零售现代化、推进批发体制改革、加强对零售网点进行监督、对市民的碘盐知识宣传,以及推进食盐零售许可证工作。     

Relational,Functional Benefits and Customer Value in Large Retailing: A Cross-Format Comparative Analysis

ABSTRACT

Based on the existing marketing concept on relational and functional benefits and on the retailing management of customer value, the present research empirically tests the influence of these customer benefits by providing a comparative analysis for different retailing formats, such as supermarkets and hypermarkets. Using questionnaire data for a sample of customers (N = 362), the authors developed structural equation modeling. This study identifies the factors influencing customer value, as well as the key to understand the relationships of customer benefits, customer value, loyalty, and purchase intention in the retailing service context. The contribution of the present research includes empirically testing a conceptual model, by developing a comparative analysis, along with providing some meaningful insights to retailing managers on how to strategically manage customer value variables to increase and enhance customer retention and purchase intent.     

上海零售业态的变迁与城市商业空间结构

在经济全球化和城市功能转型的背景下,零售业变得越来越重要,不仅是商业更是经济的重要组成部分。从历史演变、空间布局的角度对上海零售业的发展和现状进行了分析,在此基础上分析上海几个典型零售业中心的形成机制、业态特征、存在问题,并总结概括出零售业态演变对商业空间结构的影响。     

Store and store format loyalty measures based on budget allocation

In highly competitive environments, such as retail markets, characterized by a growing heterogeneity of demand and the proliferation of new retail formats, cross-shopping behavior between stores and formats is becoming increasingly common. This process makes customer loyalty a key strategic challenge for retailers that want to consolidate their position within the market. To contribute to the analysis and comprehension of this reality, the authors propose and assess different objective indicators of store loyalty, store format loyalty, and intra-format store loyalty based on budget allocation. Specifically, they analyze the role of retail format in observable loyalty patterns in a market. Through an empirical analysis of grocery purchase patterns of a sample of 580 Spanish households, the authors find that diverse objective loyalty indicators based on budget allocations provide very similar information from a practical point of view. They also find that consumers' regular use of various formats (specifically, supermarkets, hypermarkets, and discount stores) for their purchases explain observed disloyalty better than does purchasing in several stores within these formats. The observed patterns reveal that retail formats define differentiated store profiles that relate to the benefits sought in different purchase situations.     

中国零售业的产业安全评价体系研究

随着外资的大量进入,我国零售业产业安全问题引起了各方关注,只有建立一套科学的能够反映现实的评价体系,才能对零售业产业安全问题作出客观评价。文章从竞争安全、控制安全、结构安全、权益安全四个层面构建安全评价体系,对我国零售业产业安全进行评价。研究结果表明,我国零售业整体上处于不安全状态。文章最后提出提高我国零售业安全的意见和建议。为提高我国零售业安全度,应完善政府政绩评价体系,提高地方政府规制力度;改进外企进入的听证制度,增加中小零售企业代表比例;加强培养专业人才队伍,提高中国零售业人才素质;加大重组力度,提高我国零售业市场集中度。     

寄售模式下商业价值影响因素：基于格子铺视角的实证研究

运用文献研究、问卷调查和数理统计分析法,对格子铺这一营销实践中的新型零售业态进行了理论与实证的研究。通过因子分析、相关分析获取了格子铺商业价值的衡量指标（进店率、销售毛利和租格率）与顾客价值、格主价值、铺主价值三个维度之间的关系。用现实中的影响因素来解释了三个主要的利益主体价值维度。最后,提出了提升以格子铺为代表的寄售模式商业价值的建议。     

电子商务对贸易发展影响的机制研究

电子商务的兴起对国内外贸易产生了重大影响,传统贸易的组织、业态和经营方式都受到冲击,新的电子商务模式则欣欣向荣。电子商务为什么会对贸易产生颠覆性的影响,它是通过怎样的机理和传导机制改变零售业、批发业和国际贸易的,文章对此进行了研究,从六个方面分析了电子商务对贸易发展的影响机制,并据此引申出电子商务导致的贸易理论创新。     

Pricing dynamics in US fresh produce channels: new empirical evidence

Despite many valuable contributions, prior research has not completely explained retail pricing behavior. This study employs scanner data for 36 fresh produce items analyzing the relationship between costs of goods sold and retail prices to provide further insight into retail pricing behavior. Implications include: (1) where ‘natural’ variation in produce prices do not already exist from the supplier, retailers appear to introduce the variation themselves, independent from shipping point price; and (2) to the extent that supplier-retailer contracts for fresh produce develop, the resulting stabilizing influence on costs may have the preserve effect of increasing retail price variability to consumers.     

我国零售药店实行药品分类管理的影响因素分析

药品分类管理制度的实行直接关系到药品资源的有效利用,直接关系到确保人民用药安全和我国人口素质。为全面了解和把握我国零售药店实行药品分类管理的现状和影响因素,文章对全国零售药店进行随机抽样的调查问卷进行了统计分析。结果显示,药店所在地经济状况、地理位置、有无执业药师或药学相关人员等是零售药店实行药品分类管理的影响因素。在此基础上文章提出了强化意识、重点引导与扶持、人才培养与加强监管等相应对策建议。