The Effects of Prior Impressions of a Firm's Ethics on the Success of a Cause-Related Marketing Campaign: Do the Good Look Better While the Bad Look Worse?

ABSTRACT

The exploratory study that is the subject of this paper examines the importance of ten church service and program variables in the decision by members of different age cohorts to join a church. Variables that were investigated included aspects of the worship service; adult, children and senior education programs; and recreational activities. Two additional variables, denominational loyalty and the desire to be part of a spiritual community, were also investigated. Chi-square tests were used to evaluate the significance of each program as well as elements of the worship service. In addition, sources of information that members used prior to the first visit were examined. The most important resource was word-of-mouth. There were 460 respondents who were members of Southern Baptist and Unitarian Universalist churches located throughout the South and Southwest.     

后配额时代我国纺织品的出口环境与对策

后配额时代对于我国纺织业而言,是面向扩大的世界市场、获得新的发展机遇的时代,但在机遇面前,我们也面临着更大的挑战。设限、反倾销以及由此引发的连锁反应,使我国的纺织品出口面临着严峻和复杂的国际贸易环境;我国为维护贸易新秩序出台的相关政策措施以及纺织业本身存在的问题,也对我国的纺织品出口产生了一定的影响。在这种态势下,我们的政府、行业协会和企业都要立即行动起来,保证我国纺织品出口的顺利进行。     

The impact of cognitive age on Internet use of the elderly: an introduction to the public policy implications

Despite the growth of the Internet, one area that has not really been discussed is the elderly's use of the Internet. Given the rapid growth of this population as well as the potential the Internet holds for them, it is a subject worth consideration. However, seniors cannot be defined simply by their chronological age, but by their cognitive age. This paper discusses the impact of cognitive age of a national random sample of American elderly consumers on their Internet use. The results suggest that those seniors with a younger cognitive age use the Internet more than those seniors with an older cognitive age. Additionally, seniors with a younger cognitive age have more social contact off‐line (but not online) than those seniors with an older cognitive age. Finally, in terms of demographic variables, chronological age is positively associated with cognitive age and women report a younger cognitive age than men. These results suggest that for policy makers interested in increasing the participation of seniors, they can utilize the Internet to reach those who are younger in terms of cognitive age; however, they will not be able to reach all seniors in this manner and they need to utilize the Internet as a complementing media to their traditional communication sources.     

中国社会养老保障政策和社会经济政策的协调

影响一个国家社会养老保障需求和供给的因素非常多 ,而它们彼此之间的关系也相当复杂。一个国家社会养老保障制度的性质及其具体运行模式将取决于这个国家的政治和经济制度、经济发展水平和人口状态。另一方面 ,社会养老保障制度和政策的合理性及其运行的效率将会在宏观和微观层面上 ,给政治、社会、经济及人民生活质量带来深刻的影响。在中国社会养老保障制度面临诸多问题和挑战的背景下 ,更需要建立一个科学、高效的综合决策支持体系 ,以协调社会养老保障政策与其他社会经济发展政策之间的关系 ,增强全社会应对人口老龄化挑战的能力     

浅议教学博客在产业经济学教学中的作用

博客作为一种飞速发展起来的新兴网络交流方式,在教学中具有很好的发展和应用前景。由于产业经济学传统的教学存在内容滞后、师生之间缺少互动合作等问题,已经不符合当前产业经济学课程本身和人才培养的特色要求。将教学博客应用于产业经济学教学,可以将＂说教型＂教学转变为＂互动型＂个性化教学模式,也可以成为与学生交流的开放平台,搭建起教师与外界的交流桥梁,为课堂学习提供温故知新的空间,并促进教师自我反思,从而提高产业经济学的教学效果。     

后危机时代农民工返乡创业的对策探讨

全球性的金融危机导致外部需求急剧萎缩,我国外贸加工型企业订单大幅减少,迫使大量外出务工的农民工返乡。而随着我国经济率先走出低谷和世界经济的逐渐回暖,农民工返乡创业出现了新的特征。分析了农民工返乡创业的优势和劣势,从构建激励机制、创新引导模式、做好创业环境管理和强化对农民工的创业技能培训等方面提出了对策。     

Culture and age as moderators in the corporate reputation and loyalty relationship

This study investigates the moderating role of culture and relationship age in the relationship between customer-based corporate reputation (CBR) and customer loyalty using data from two service contexts (retailing and fast-food restaurants) in three countries (France, the U.K., and the U.S.) that differ with regards to two cultural values—uncertainty avoidance and time orientation. Results suggest that CBR has similar effects on affective and intentional loyalty in all three countries. However, culture interacts with relationship age, such that relationship age magnifies the effect of CBR in France, while relationship age suppresses CBR's effect in the U.K. and the U.S. The authors provide explanations for these effects based on cultural theories. Managerial and research implications are developed.     

Patterns of growth in Chinese cities: Implications of the land lease

A special feature of China’s housing market is land use rights in the form of land leasehold contracts granted by the government. We consider an equilibrium model in which a representative developer may choose to redevelop existing centrally located housing or to develop new housing at the periphery of the city. We show that as the city grows, the land leasehold system results in the city center being developed less intensely and more land being used on the outskirts of the city when compared to a fee simple environment. Thus, cities in China are likely to be relatively more spread out, with city centers relatively older than would be the case with “fee simple” ownership. Our model suggests that excess residential land use is about 6 percent. In addition, compared with the ownership case, housing supply will grow more quickly in the near future, but more slowly later on during the transition of the Chinese economy. Parallel to the supply growth pattern, equilibrium price grows relative slowly in the near future, but more quickly later on. While we focus on residential uses, we believe our model can be applied to other land uses.     

基于Carol模型中国公司品牌资产影响因素实证研究

基于Carol模型,本文提出了一个测量品牌资产的定量方法,立足于公司财务层面,分解品牌资产的影响因素。以中国上证A股公司为实证研究的对象,检验本文构建的模型并得出结论,同时为中国企业的品牌建设提出了一些建议。     

What satisfies younger versus older employees,and why? An aging perspective on equity theory to explain interactive effects of employee age,monetary rewards,and task contributions on job satisfaction

In light of increasingly age-diverse workforces, organizations face the challenge of fostering job satisfaction among both younger and older employees. Combining equity theory with an aging perspective, we propose that due to age-related shifts in motives and goals, younger versus older employees’ job satisfaction will depend differently on monetary rewards (outcome side of equity theory), task contributions (input side of equity theory), as well as on imbalances (inequity) in the relationship between monetary rewards and task contributions. In a multisource study with 166 managers, we found that while younger employees were satisfied primarily by monetary rewards, older employees were satisfied primarily by their task contributions. Most importantly, a three-way interaction indicated that younger versus older employees react differently to two types of inequity: Being proportionally over-rewarded (i.e., receiving high monetary rewards for low task contributions) reduced older (but not of younger) employees’ job satisfaction. By contrast, under-reward inequity (i.e., receiving low monetary rewards for high task contributions) decreased younger (but not of older) employees’ job satisfaction. These age-dependent effects of job features on job satisfaction reveal important theoretical as well as practical implications.