车架的模态分析

本文利用先进的有限元软件Ansys对半挂车车架进行模态分析,得出了车架的固有频率和振型特征。可以通过研究汽车零部件或整车的振动情况,避开这些频率或最大限度地减小对这些频率上的激励[4],可以为该车的进一步研究提供参数。     

‘Surfing on the ironing board’ – the representation of women's entrepreneurship in German newspapers

Despite extensive attempts to enhance women's entrepreneurship in Germany, a gender gap continues to exist. This article sets out to analyse the representation of women's entrepreneurship in German media, by analysing how it is depicted in newspapers and how this changes over time. Images transported in media might regulate the nature of women's entrepreneurship, as they contain information about ‘typical’ and ‘socially desirable’ behaviour of women as well as of entrepreneurs. This article contributes to developing an understanding of the relevance of media representation of the entrepreneurship phenomenon for influencing the propensity towards entrepreneurial activity.     

以人为本的企业员工忠诚孕育、发展的内部管理机制

影响员工忠诚的因素有社会因素、员工自身、企业组织,前两类因素对员工忠诚的影响是直接的,而企业组织对员工忠诚的影响往往通过员工的工作满意感以及组织公平感等心理感受类中介变量产生作用。因此,以信任为基石,以人为中心的网络忠诚管理模型是培育、发展员工忠诚的企业有效的内部管理机制。     

国际物资采购与物流体系发展趋势

概述了国际物资采购与物流体系发展的趋势;着重分析了全球化采购趋势、电子化采购趋势以及物流业务外包趋势。     

克拉申理论对民办院校大学英语教学模式的启示

本文分析了目前民办本科大学英语教学模式现状,指出其存在的问题,结合克拉申二语习得理论,提出了民办本科院校大学英语教学模式设置应该注意的几个方面:实事求是,结合实际,根据学校定位以及学生培养目标实施有效的教学模式;开拓创新,充分发挥学分学绩制的优势,改革课程设置,突出通识教育;构建和优化课堂课外英语学习环境,提高输入的数量和改善输入质量;教学内容的生活化、专业化,学习过程的小组家庭合作化有助于提高输入的有效吸收以及输出的高效性。     

任重道远:从基本公共服务供给看新型城镇化

随着新型城镇化阶段的到来,基本公共服务作为实现新时期社会公平与正义,保障民生与民权的重要内容登上历史舞台。从逻辑上看,基本公共服务供给水平与城镇化水平之间存在相互促进与制约关系,但实际情况表明:全国有超过半数的省、直辖市基本公共服务供给与城镇化水平脱节;以江苏省13个地级市为例,10年来基本公共服务的供给水平并没有因为新型城镇化发展阶段的到来而稳步上升,却出现了与城镇化率明显的错位不协调与梯度差异,违背了新型城镇化的发展目标。面临着前所未有的机遇与挑战,新型城镇化的发展序幕刚刚拉开,任重而道远。     

Evolution of indigenous tourism among the Lacandon of Chiapas: an application of Weaver’s model

ABSTRACT

In this paper, Weaver’s six-stage indigenous tourism model is applied to the Lacandon Maya (Hach Winik) of Chiapas, Mexico. Based on a comprehensive review of the anthropological and historical literature on this indigenous group, combined with longitudinal ethnographic and collaborative research performed with tourism entrepreneurs, the Lacandon tourism experience is assessed from the pre-European period until present. By analysing a case study of indigenous tourism in Mexico, a developing country in another geographical region and with a different colonial past, this work supplements Weavers’ perspective. The results show that the fourth and fifth stages of Weaver’s model coincide in this case study, while the sixth stage is still incomplete. Although the Lacandon case has its peculiarities and bearing in mind that several different factors should be considered in the Latin American context, the model proves to be an interesting tool for indigenous tourism analysis in developing countries.     

Towards a geography of tourism

This paper traces the development of geographical interest in tourism during the past half century and examines the range and scope of the geography of tourism. The available literature is reviewed and suggestions are made regarding possible research aveneus and theoretical developments. Six major areas of interest are identified: spatial aspects of supply, spatial aspects of demand, the geography of resorts, patterns of movements and flows, the impact of tourism, and models of tourist space. Through an emphasis on spatial interaction an attempt is made to provide some cohesion and synthesis for this body of knowledge which constitutes the basis of the geography of tourism.     

中国邮轮旅游产业:研究现状与展望

邮轮产业已经成为现代旅游业中发展最为迅猛的行业,近几年达到8％左右的增长速度,被视为“漂浮在黄金水道上的黄金产业”.然而,邮轮业并没有引起学术界的足够关注,研究成果还非常有限.近年来国际邮轮市场的倾斜,使得中国邮轮旅游业发展势头强劲,已成为中国经济增长的新方式和新领域.文章基于国内现有的文献资料,对中国邮轮旅游产业的研究问题和研究成果进行了综述.首先介绍了世界邮轮业的概况和中国邮轮业的发展现状;其次从宏观审视和微观分析的角度讨论了中国学者对邮轮旅游业的研究成果;最后针对中国邮轮产业的问题,从产业集聚视角、利益相关者视角和消费者视角提出了未来值得研究的方向.     

Corporate brand strategy: Drivers and outcomes of hotel industry’s brand orientation

The MNC resellers are vastly competitive and capital-intensive. Based on the corporate brand orientation, the objective is to investigate how the individual dimensions of hotel industry’s brand orientation can improve a corporate experience and subsequently create superior hotel performance and retailer preferences. A model of the integration of the hotel industry’s brand orientation was tested in a survey conducted among MNC resellers from hospitality industry. Structural equation modelling was applied to gain insight into the various influences and relationships. The research makes two main contributions. It makes a theoretical contribution by classifying the integration of the hotel industry’s brand orientation for hospitality industry and from this extrapolate key suggestions for further study. The continuous evolution and economic influence of the hospitality industry require the application of innovative marketing practices.