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现代企业的研究开发能力和市场营销能力,被喻为知识经济时代企业的双翼,只有这两只翅膀不断地壮大,企业才能展翅高飞,而营销队伍建设则是现代企业提升市场营销能力,实现营销目标,并最终赢得利润的有力武器。如何打造优秀高效的营销团队是一项系统工程,它不仅需要以领袖型的销售主管作为团队核心,也需要科学的选拔培训制度作为保障,还包括制定明确的团队目标、培养团队精神、塑造团队文化、建立科学可行的绩效考核机制、薪酬制度以及激励等诸方面的措施。 相似文献
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我国商业银行的竞争模式正在从简单的产品扩张向提供深入服务的方向转化,对组合营销这种有效的竞争手段的深化将大大有利于商业银行提升营销层次,提高自身竞争力。作者在总结分析的基础上,提出了公司金融产品进行组合营销深化的基本理念、基本方法和基本策略,以及基于RAROC的组合营销风险考虑方法。本文在分析了阻碍我国商业银行进行组合营销深化的基本因素后,对进一步实施组合营销的深化提出了建议。 相似文献
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In Europe alone, marketers invest several hundred million of Euros in marketing activities at the point of sale every year. A prominent role is assigned to display promotions. However, despite their large practical importance, surprisingly, there is no measure to pre-evaluate different displays and their design facets so that the display which reached the best pre-evaluation results may be identified and, if poor rated facets were found, those may be altered before production and rollout of the display in question. Therefore, this paper develops and validates a scale to measure the shopper's attitude toward a point of sale display reflecting all relevant facets of a display from the shopper's point of view. Examination of the scale led to satisfactory results in terms of reliability, validity, and its predictive power for purchase intention. Summarizing, the scale can help to improve display designs prior to rollout, thus, enhancing the efficiency of display promotions. 相似文献
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We extend the protection for sale model of Grossman and Helpman (1994) by introducing a general model of monopolistic competition with variable markups and incomplete pass-through. We show that the structure of protection emerging in the political equilibrium not only depends on the weight attached by the government to consumer welfare when making its policy decision, but also on the degree of market power of firms and on the terms-of-trade variations due to the degree of pass-through. Our results highlight the importance of preferences in shaping the structure of protection and are consistent with the occurring of protectionism also in unorganized industries. 相似文献
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In this paper we study market environments where information is costly to acquire and is also useful to potential competitors. Agents may sell, or buy, reports over the information acquired and choose their trades in the market on the basis of what they learnt. Reports are unverifiable – cheap talk messages – hence the quality of the information transmitted depends on the conflicts of interest faced by the senders. We find that, when information has a prevalent horizontal differentiation component, in equilibrium information is acquired when its costs are not too high and in that case it is also sold, though reports are typically noisy. The market for information is in most cases a monopoly, and there is underinvestment in information acquisition. We also show that regulatory interventions, in the form of firewalls, only make the inefficiency worse. Efficiency can be attained with a monopolist selling differentiated information, provided entry is blocked. 相似文献
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2018年以来,中国石油陕西销售公司采用"红橙黄"经营指标三级预警机制,把复杂的量价关系、促销经营和费用成本管控,通过指标量化。一是以经营活动分析为基础,围绕业务指标、财务指标及支撑体系,建立了综合经营指标长效预警机制。二是通过大数据平台,形成业务运行数据每日监控,实现对月度指标的跟踪预警。中国石油陕西销售公司以"红橙黄"经营指标三级预警为抓手,将综合指标评价理念贯穿到经营全过程中,为生产经营活动提供了直观的决策依据,实现了提质增效的目标。 相似文献
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运用粗糙集算法,对所搜集的不确定甚至不完整的有关团购网站的信息进行推理,结论是:相对平均原价和团购种类,团购活动期数、购买人次、平均折扣率和热门城市数量对团购网站销售额的影响更重要;团购活动期数和购买人次越多,销售额越高;但平均折扣率和热门城市数量的多少对团购网站销售额的影响不大。可见,相对于价格,诚信在团购网站发展中起到更重要的决定作用;团购网站应通过团购导航网吸引更多的顾客,并实施差异化发展策略,进而以优质服务提高顾客的忠诚度。 相似文献
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后危机时代我国加工贸易企业面临的问题日益突出,出口急剧萎缩.然而加工贸易确是当前我国贸易顺差的主要来源.文章对造成加工贸易顺差的原因进行分析,提出应进一步调整加工贸易政策:通过建立健全加工贸易产业退出机制,完善加工贸易产业评价体系;利用出口转内销政策,将加工贸易内销和外销都作为政策的导向;利用加工贸易平衡的调节器--内外销弹性调节机制,促成加工贸易发展趋于平衡. 相似文献