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21.
In Maasai culture, responsibilities are traditionally divided between genders. Men are in charge of grazing and managing the livestock herds. Women take care of the family, administer food supplies, and are responsible for milking. For them, balancing home consumption of milk (for the family and for the calves), milk sale, and food purchase is a major task. In this article, we first investigate how different milk sales groups vary regarding the use of different food items and the respective quantities consumed by the enkaji, i.e., a Maasai subhousehold. Then, we address the commercialization decision and assess the effect of milk sales on the enkaji's food item use and food consumption. Using the data of Maasai enkajijik in the milk catchment area of a milk collection center in Ngerengere, Tanzania, we estimate the effects by employing propensity score matching procedures. Our findings suggest that milk sellers, especially those selling to the milk collection center, have a more diverse diet. In terms of per person consumption, the groups are markedly similar. Therefore, we conclude that income generated by milk sales is invested in diet diversification rather than in increasing the quantity of food consumed, hence the enkajijik appear not to make use of caloric terms of trade.  相似文献   
22.
Studying a large sample of publicly available data on failures to deliver, we find that stocks reaching threshold levels of failures become significantly overvalued. Where short sale constraints are especially binding, we report extreme overpricing and subsequent reversals. These findings support the overvaluation hypothesis, although the mispricing is likely to be difficult to arbitrage because of extreme shorting costs. In addition, threshold stocks with low short interest become more overvalued than threshold stocks with high short interest. This suggests that the level of short interest reflects supply‐side effects when the examination conditions on the difficulty of borrowing shares.  相似文献   
23.
王辉 《商业研究》2006,(5):167-170
网络销售是一种新型的销售方式,具有交易成本低、互动性、时空的突破性、交易的特殊性等特性。我国的网络销售业已取得了一些成绩,但与国际发展水平相比还存在较大的差距。基础和配套设施相对落后、安全性、信用问题、观念问题是制约我国网络销售发展的因素,必须采取多项措施促进我国网络销售的发展。  相似文献   
24.
体验旅游的特征及开发策略   总被引:11,自引:0,他引:11  
孙淑英 《商业研究》2007,(10):171-173
在经历农业经济、工业经济和服务经济之后,体验经济时代悄然而至。作为体验经济的产物,体验旅游的重要性日益凸显。体验旅游个性化、情感化和参与性的特征,使得旅游产品的开发设计和营销方式都发生了巨大的变化。  相似文献   
25.
基于农产品“最后一公里”流通模式的思考   总被引:2,自引:0,他引:2  
为加快农产品流通、减少流通环节,降低农产品终端零售价格,解决"卖难买贵"的难题,最近各地推出了"平价商店"和"平价市场"两种新的农产品流通模式。在客观分析"平价商店"对抑制农产品价格效果的基础上,指出其存在的不足,并提出建立公益性农产品直销"零收费平价市场"流通模式的设想以及配套措施的建议。  相似文献   
26.
Abstract

The impact of sales promotion in boosting short-term sales is well established in the literature. While there are ample studies on the impact of sales promotion on conventional products in western countries, there is very scant research on the effect of promotions on green products and almost nonexistence research in emerging economies. This research addresses this gap by doing a comparative assessment of economically equivalent bonus pack sales promotion and price discount sales promotions on green versus non-green products through two experiments designed as a 2 (green product motivation: hedonic vs. utilitarian) × 2 (promotional frame: price discount vs. bonus pack) × 2 (discount level: low vs. high) between-subjects study, and 2 ( product types: green, non-green/control) × 2(promotional frame: price discount, bonus pack) between-subjects study. This research further examines the mediating role of sale proneness in the purchase process. The findings of this research indicate that buyers' preferences for promotion are quite varied for the purchase of green versus non-green products, and the price discount increases sale proneness which exerts a negative impact on product purchase willingness. Accordingly, this study has some theoretical and practical implications.  相似文献   
27.
Flash sale (FS) is a new business model that offers discounted products in limited numbers over a short period. In this paper we discuss the impact of strategic consumers on advance selling (AS) of new products on FS platforms. We first study the impact of strategic consumers on competing retailers adopting AS to sell a homogeneous new product. And find that the retailers’ AS profits and inventory quantities decrease with the strategic customers’ valuation and valuation decreasing rate. Then we analyse whether FS can mitigate the impact of strategic customers on retailers adopting AS for new products. We consider a newsvendor model involving only one retailer adopting AS to sell a new product. We derive the results by comparing this model with two counterpart models, namely the classical newsvendor model with no strategic customers and a newsvendor model with strategic customers where the retailer does not use FS under AS.  相似文献   
28.
从企业管理者、股东和债权人之间的利益分配关系看,目前我国还没有建立起一个以债权人为主导的企业筛选机制。建立和完善企业筛选制度,不仅是我国市场化进程中的一个重要环节.是实现资源市场化配置的必然渠道,而且是不良资产清算的制度保证:不良资产的多样化出售的目的主要是最大限度地以最高价格出售不良资产,为此需要在信用增级、公开操作原则、间接出售方式和完善的市场环境支持出售等各个环节上进行创新:“债转股”是常规不良资产清算手段难以奏效而破产清盘损失又太大时债务重组的最后一招.中国是典型的“政策型”债转股,并因此而生成了不少实施风险。中国的债转股要取得成功.一要建立健全资产管理公司的激励和约束机制,二要全力提高资产管理公司的能力.使其有动力也有能力高效率地完成任务。  相似文献   
29.
The authors study how salespeople cope with social anxiety during customer contacts and find that two tactics, sale perseverance and task concentration, ultimately reduce dysfunctional protective actions. Both coping tactics, however, are differentially moderated by strength of felt physiological sensations and strength of negative expectations and thoughts. Salespeople experiencing anxiety cognitions should distract themselves by concentrating on their task to free up their thinking in relation to the task at hand. Engaging in behaviors to modify the situation by persevering on the sale, on the other hand, occupies action space and should be the coping strategy of choice for those salespeople confronting physiological sensations in relation to felt anxiety. Hypotheses are tested on a sample of 171 salespersons. Frank Belschak (f.d.belschak@uva.nl) is an assistant professor of marketing and organizational behavior in the Business School at the University of Amsterdam, the Netherlands. He received his PhD from the University of Cologne in Germany. His current research interests include personal selling, emotions, and emotion regulation in organizations and across cultures. Willem Verbeke (verbeke@few.eur.nl) is a chaired professor of sales and account management at Erasmus University in Rotterdam, the Netherlands. He received his PhD from the University of Pennsylvania. His area of research interests includes personal selling, sales management, emotions and emotion regulation, and knowledge management. Richard P. Bagozzi (bagozzi@umich.edu) is a professor of marketing in the Ross School of Business and a professor of social and administrative sciences in the College of Pharmacy at the University of Michigan. He received his PhD from Northwestern University. He conducts research on human emotions, the theory of action, goal setting and goal striving, and structural equation methods.  相似文献   
30.
Research conducted in the Bundaberg Region in north-eastern Australia sought to explain the pattern of unplanned rural living and to assess whether its impacts are adverse enough to warrant land use policy change. It found there was limited conversion of suitable sugarcane land to ‘unplanned’ rural living during the 1980–2000 period. Parcels converted to unplanned rural living during this period were, on average, much smaller, had lower agricultural production potential, and were situated in more undulating and forested landscapes further from Bundaberg than parcels that remained in sugarcane production.  相似文献   
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