社会规范对绿色消费的影响及作用机制

绿色消费是我国推进生态文明建设所倡导的消费行为,本文将社会规范划分为描述性规范、动态描述性规范和命令性规范,探讨了社会规范对绿色消费的影响及作用机制。通过两个实验研究发现,描述性规范、动态描述性规范、命令性规范对绿色消费的促进作用显著,三者对绿色消费的促进作用无显著差异;描述性规范、动态描述性规范会激活消费者的个人规范,个人规范在描述性规范、动态描述性规范影响绿色消费过程中发挥部分中介作用;命令性规范会引发消费者的后果认知,进而激活个人规范,后果认知与个人规范在命令性规范影响绿色消费过程中发挥完全中介作用。因此,可以发挥描述性规范、动态描述性规范对绿色消费的引导示范作用和命令性规范对绿色消费的监督作用,激活绿色消费的个人规范水平,更为有效地促进绿色消费。     

How does the availability and use of flexible leave influence the employer–employee relationship?

In this article, we develop, and empirically test, a moderated mediation model of the effects of flexible leave on employees' organizational attachment. Drawing on a social exchange framework and signaling theory, we explore how the material and non-material nature of exchange between the employer and employee shapes their relationship. First, we show that the relationship between the availability of flexible leave and organizational attachment is shaped by two competing mediators, perceived organizational support (POS) and perceived flexibility stigma. Second, we delineate between availability and use of the policy, to show how the effect of POS is enhanced and perceived flexibility stigma reduced, with use. Our findings demonstrate that the relationship between the availability of flexible leave and organizational attachment is complex, but is enhanced through use of flexible leave. We contribute toward HRM scholarship about the relationship between employees' experience of HR practices and their corresponding impact on employees' subsequent behavior.     

The Surprising Duality of Jugaad: Low Firm Growth and High Inclusive Growth

Western theories on creativity emphasize the importance of access to resources and the generation of innovations as a source of sustainable competitive advantage for firms. However, perhaps the emphasis on slack resources and the firm as the level of analysis may be less appropriate for understanding the benefits of individual creative problem solving in resource-poor environments of the east; focusing solely on the firm is not sufficiently inclusive and may underestimate the benefits of creative problem solving under resource scarcity. Through an inductive interpretive case study of 12 problem solvers in the highly resource-poor environment of rural India, we identified the antecedents, dimensions and duality of outcomes for an Indian cultural source of creative problem solving called jugaad. Jugaad relies on assertive defiance, trial-and-error experiential learning and the recombination of available resources to improvise a frugal quick-fix solution. Our inductive framework provides new insights into the dual outcomes of creative problem solving from an eastern perspective; jugaad is unlikely to be a source of competitive advantage for firm growth but represents a source of enhanced wellbeing for inclusive growth.     

Does corporate social responsibility reduce financial distress risk?

This paper examines how corporate social responsibility (CSR) affects the level of financial distress risk (FDR). Using a sample of 1201 US-listed firms during 1991–2012, our results indicate that firms with higher CSR levels have lower FDR, suggesting that a better CSR performance makes firms more creditworthy and have better access to financing, which is rewarded with less financial defaults. This finding is robust to using alternative proxies of FDR, to controlling for potential endogeneity, and is mainly driven by the community, diversity, employee relations, and environmental dimensions of CSR. Moreover, this relationship is more prevalent in firms with strong governance mechanisms and high product market competition. It is also more exacerbated for less distressed firms and during non-crisis periods. Overall, our findings suggest that the adoption of CSR practices comes with less distress and default risks, likely leading to a more attractive corporate environment, better financial stability and more crisis-resilient economies.     

平台经济视阈下社会责任消费行为意向驱动因素研究

平台经济的快速发展使得平台型社会责任消费问题日益被关注。立足平台经济情境下社会责任消费行为的“利他”属性，基于弱关系理论和消费者—企业认同理论，从社会互动视角对计划行为理论进行重塑,在问卷调查基础上通过统计分析方法研究社会责任消费行为意向驱动因素。实证显示：行为态度、社会规范、感知行为控制及平台企业社会责任认同对社会责任消费行为意向的生态消费、善因消费和诚信消费三个维度均有不同程度的正向影响，其中社会规范是最大的影响变量；行为态度在社会规范、感知行为控制、平台企业社会责任认同与社会责任消费行为意向之间起中介作用。修正后的计划行为理论实现了个人与社会、理性逻辑和情感逻辑的有机统一，能对平台经济视阈下社会责任消费行为意向进行有效的解释与预测,从而为平台社会责任生态化治理提供一定启示。     

‘You really are a great big sister’ – parasocial relationships,credibility, and the moderating role of audience comments in influencer marketing

ABSTRACT

This study examines the moderating role of audience comments in influencer marketing. A YouTube vlog entry by a social media influencer featuring the endorsement of a brand was studied, and an experimental design featuring two conditions related to audience comments was created. The results indicate that a parasocial relationship with the influencer builds the perceived credibility of the influencer, while comments by other audience members moderate the effect. Influencer credibility positively affects brand trust and purchase intention. The findings enhance the understanding of the role of an active audience in influencer marketing.     

Beyond concern: socio-demographic and attitudinal influences on privacy and disclosure choices

ABSTRACT

The co-option of consumers as unwilling agents in their own surveillance has enabled significant abuses of consumer privacy. Previous studies have largely used privacy concern as a proxy for overall privacy attitudes. In this study, we implement a choice experiment in combination with measures adapted from Communication Privacy Management theory to enable a broader exploration of the influences of privacy attitudes by contextualising privacy as a negotiation about accessibility over contextual boundaries. Key findings suggest individuals’ social media disclosure decisions are influenced at least in part by their privacy attitudes, particularly with respect to information categories which may cue other personal information. Findings are also presented on consumers’ willingness to pay for privacy, with implications for alternative revenue streams not built on consumer surveillance.     

Being ignored at work: Understanding how and when spiritual leadership curbs workplace ostracism in the hospitality industry

Drawing on the conservation of resources theory, the present study theorizes that spiritual leadership is negatively related to workplace ostracism, both directly and indirectly via job social support and that employees’ justice orientation moderates the negative relationship between spiritual leadership and workplace ostracism. Based on time-lagged (three waves, two months apart) survey data collected from 252 hospitality employees, our findings reveal that spiritual leadership is negatively associated with workplace ostracism, both directly and indirectly via job social support. We also find that justice orientation strengthens the negative relationship between spiritual leadership and workplace ostracism. These findings not only highlight core theoretical contributions towards the existing literature on spiritual leadership, job social support, justice orientation, and workplace ostracism but also offer useful practical implications for hotel managers concerned about the repercussions of workplace ostracism for employees’ and organizations’ outcomes.     

云南省团队游空间结构及其聚散效应研究

在旅游业高质量快速发展的背景下,全面厘清与掌握省域尺度范围各旅游节点在网络中的角色和地位,并解析其网络结构效应具有重大意义。针对现有研究因旅游流数据采集限制而较少对团队游空间结构研究的不足,基于云南省旅游包车客运信息,运用社会网络结合空间分析的方法,提取了云南省团队游网络空间结构特征,并对其聚散效应进行分析。结果表明:云南省团队游整体网络密度较小且淡旺季表现出相似特征,网络对各节点的旅游联系与合作影响尚未显现,暴露出云南省团队游旅游市场发展的不均衡;团队游网络外向中心势显著高于内向中心势,网络空间集聚趋势明显;通常具有较强外向中心性的旅游节点同时也具有较强内向中心性,表现出“集中—发散”的聚散规律;旅游节点的聚散效应表现为单个节点以圈层状向外递减形式发生,其扩散路径主要集中于文山—蒙自、景洪—思茅方向。整体上,云南省区域旅游业发展差异明显,应重点加强滇西南与滇西旅游区、滇中与滇东北旅游区的旅游资源开发与合作。     

Corporate social responsibility in international hotel chains and its effects on local employees: Scale development and empirical testing in China

This study aims to investigate the corporate social responsibility (CSR) practices of international hotel chains operating in China and their effects on local Chinese employees. As CSR practices vary across countries and contexts, this study developed a scale of CSR metrics, which was based on CSR reports published by international hotel chains in China and a comprehensive literature review. Subsequently, the proposed model, which depicts the relationships between CSR practices and local employee work metrics, was tested with a PLS-SEM. Multiple phases of qualitative and quantitative investigations of 2451 local Chinese employees of international hotel chains allowed for validating a formative construct of CSR with four dimensions: environment protection, employee wellness, business ethics, and customer wellness. The PLS-SEM results confirmed the significant effects of CSR practices of international hotel chains in China on local Chinese employee engagement, commitment, job satisfaction, and organizational citizenship behaviors. Theoretical and practical implications are presented.