Market Reaction to Corporate Social Responsibility Announcements： Evidence from China

This study uses an event study methodology to examine how the Chinese market reacts to announcements of involvement in corporate social responsibilitY （CSR） by Southern Weekend （a Chinese newspaper）for Chinese firms from 2008 to 2012. Our results show significant and pcsitive market reactions, supporting the instrumental stakeholder theory. We attribute the positive market response to social capital development and real growth options related to the CSR involvement by the Chinese firms.     

从经适房政策解析政府在社会保障均等化中的角色定位

文章从非受益群体对于经适政策公平性的质疑角度入手,挖掘出导致社会普遍不公平感的更深层次原因,着重体现公民的情感接受,并借助经济学理论,尝试重新定义社会保障公平性原则,以社会保障均等化概念代替社会公平概念来解释经适房政策,从而推进政府角色的进一步转变。     

Communicating a company's positive impact on society—Can plausible explanations secure authenticity?

Organizations could prosper by delivering products and services that make society a better place. However, they face the challenge of successfully communicating what they contribute to society, especially if their contributions are closely related to their core business activities. The thin line between genuine societal engagement and the pursuit of profitability may feed society's increasing skepticism about the genuineness of organizations' care for societal issues. This study addresses the question of how a for-profit organization can successfully communicate what it intends to contribute to society while still coming across as authentic. If customers can explain the organization's envisaged societal contributions in terms of characteristics of the organization, they can see more clearly how its contributions fit the organization and will perceive the organization as more authentic. Perceived authenticity, in turn, increases customer loyalty and perceived fit enhances stakeholders' attitudes toward the organization's societal engagement.     

Social Networking the Brand—An Exploration of the Drivers of Brand Image in the South African Beer Market

Social network marketing has risen to the fore as an innovative and cost effective method of reaching a target audience. However, owing to the recentness of this marketing technique, there is little scholarly research in this area, especially in emerging markets. This study considered the impact of interactivity and media richness on brand attitude and brand image in the South African beer market. It also tested whether brand involvement has a moderating effect in this regard. The empirical work was conducted through an electronic survey of Facebook fan page users. The results revealed that interactivity had a positive effect on brand attitude, whilst media richness did not. Brand involvement, tested for a moderating effect on the above relationships, was not found to be significant. As expected, brand attitude was found to be strongly linked to brand image in this context. The findings stress the importance of bidirectional communication in favor of media rich design. This suggests that marketers of beer would be well advised to engage with customers on fan pages in routinely responding to their comments and allowing them to upload suitable content. If consumers feel that they have ‘ownership’ of these pages and are able to have a positive influence on brand evolution, fan pages are likely to yield positive results in social media campaigns.     

Social Media Index Valuation: Impact of Technological,Social, Economic,and Ethical Dimensions

Marketing practitioners have recognized a growing need to measure consumer-generated social media in a standard way since there are numerous social media indicators in use, making intra- and inter-company comparisons difficult. This paper identifies four social media dimensions for measurement and evaluation: technological, social, economic, and ethical; and, subsequently, measures social media. The study makes a contribution to social media literature by using analytic hierarchy process of developing a mathematical model for social media index valuation. The “social media composite index number” will serve as an industry benchmark signifying the organization's share and commitment to social media.     

Migration,Friendship Ties,and Cultural Assimilation

We study immigrant assimilation by analyzing whether friendship with natives is a measure of cultural assimilation, and by investigating the formation of social ties. Using the German Socio‐Economic Panel, we find that immigrants with a German friend are more similar to natives than those without German friends, along several important dimensions, including concerns about the economy, an interest in politics, and a host of policy issues. Turning to friendship acquisition, we find that becoming employed, time spent in the host country, the birth of a child, residential mobility, and additional education acquired in the host country are significant drivers of social network variation.     

公共信用信息归集和使用的地方规则比较研究

公共信用信息的归集和使用是当前各地方政府社会信用体系建设的焦点问题。少数省、市在公共信用信息归集和使用规则制定上的经验值得借鉴。对江苏省和陕西省、杭州市和上海市的公共信用信息归集和使用的地方规则进行比较,从公共信用信息归集、使用、异议处理、管理机制几个方面进行总结并提出建议。     

我国社会救助正当程序之实践及修正

社会救助正当程序是社会救助管理与服务中有助于实现社会救助公正结果，或与社会救助公正结果有关的程序。近年来，我国逐步建立了社会救助基本操作程序，包括社会救助标准制定与调整程序、家庭经济状况核查程序、社会救助申办程序等。然而，我国社会救助程序未得到足够的重视，现有的程序存在瑕疵，基层自由裁量权没有得到有效规制，没有建立回避、救助返还等制度。救助程序不完善，不利于保护申请人和救助对象的程序性权利，进而影响到他们的实体性权利，同时导致救助政策目标偏离，产生错保、漏保等现象。建议国家加快制定《社会救助法》，或单独制定《社会救助程序规则》，通过立法完善救助程序。