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111.
112.
Ida E. Berger Peggy H. Cunningham Minette E. Drumwright 《Journal of the Academy of Marketing Science》2006,34(2):128-137
The authors studied social alliances, a type of corporate societal marketing initiative. Their research finds that social
alliances are an important means whereby employees identify more closely with their organizations while gaining a greater
sense of being whole, integrated persons. Furthermore, this integration allows both organizations and their members to align
their commercial identities with their moral and social identities. As organizational members struggled to resolve conflicts
within their own identities, they were aided by social alliances, which in turn led them to identify more with their organizations.
Unlike previous research, the findings suggest that the kind of connections referred to by the informants went well beyond
the cold, rational associations described in previous research to emotional attachments that appear to be critical to organizational
identification. The results also suggest that participation in social alliances may result in multiple forms of identification:
intra- and interorganiza-tion identification.
Ida E. Berger (bergeri@ryerson.ca) is the associate director of faculty affairs and a professor of marketing in the School of Business
Management at Ryerson University. She received her Ph.D. from the University of Toronto. Her articles have appeared in leading
marketing journals, including theJournal of Consumer Research, Public Policy and Marketing, theJournal of Consumer Psychology, andCalifornia Management Review. Her current research interests include social alliances, voluntary and nonprofit sector studies, diversity, and the value
of sports in social inclusion. Her teaching interests include marketing theory, consumer behavior, and marketing communications.
Peggy H. Cunningham (pcunningham@business.queensu.ca) is the Marie Shantz Teaching Associate Professor of Marketing, School of Business, in the
Queen’s University. She completed her Ph.D. at Texas A&M University. Dr. Cunningham’s research interests revolve around two
related themes: marketing ethics and marketing partnerships (international strategic alliances, partnerships between for-profit
and not-for-profit organizations, relationships between firms and their customers). These areas of study are linked by their
focus on the concepts of trust, integrity, and commitment. She is the coauthor of the Canadian editions of a number of marketing
textbooks (Marketing Management; Principles of Marketing; and Marketing: An Introduction). Her work is published in a number of journals, including theJournal of the Academy of Marketing Science, the Journal of International Marketing, and California Management Review.
Minette E. Drumwright (mdrum@mail.utexas.edu) is an associate professor with a joint appointment in the College of Communication (Department of
Advertising) and the College of Liberal Arts at The University of Texas at Austin. Previously, Dr. Drumwright was on the marketing
faculties of Harvard Business School and the University of Texas Business School. She currently is the faculty chair of the
Bridging Disciplines Program in Ethics and Leadership at the University of Texas. She has a Ph.D. in business administration
(marketing) from the University of North Carolina at Chapel Hill. Dr. Drumwright’s current research is in the areas of corporate
social responsibility, marketing for nonprofit organizations, and business ethics. Her focus is on understanding how managers
and consumers integrate noneco-nomic criteria related to society into their decision making. Dr. Drumwright has studied noneconomic
criteria in various contexts, including cause-related marketing, partnerships between companies and nonprofit organizations,
socially responsible buying behavior, and corporate volunteerism. Her articles and cases have been published in various books
and journals, includingCalifornia Management Review, theJournal of Advertising, and theJournal of Marketing. 相似文献
113.
许海燕 《辽宁税务高等专科学校学报》2006,18(2):30-31
银行保险在我国发展迅速,已成为保险公司继个险、团险之外的另一个重要销售渠道。但在迅速发展的过程中,也暴露出一些问题。针对当前我国银行保险发展中存在的一些问题,必须改善现有的制度环境、银保双方转变观念、加强产品的开发和创新、提高技术水平、储备人才,这样才能确保银行保险健康发展。 相似文献
114.
政府补贴是我国发展农业保险的重要保障——来自我国农业保险试点模式的调研报告 总被引:5,自引:0,他引:5
高伟 《广西经济管理干部学院学报》2006,18(1):41-44,54
新一轮农业保险试点形成了“安信模式”、“安华模式”、“互助制模式”、“共保体”模式和“安盟模式”等5种模式。从这5种模式运行看,政府补贴是发展农业保险的重要保障,经济发达地区政府补贴多,运行就比较好;经济欠发达地区,政府补贴少,运行就比较困难。建议政府明确采取补贴促进农业保险发展的态度,并加大政府补贴的力度。 相似文献
115.
郑少春 《福建行政学院福建经济管理干部学院学报》2007,(3):42-46
我国人口已进入老龄化阶段,我国人口老龄化具有数量大、扶养比高、城乡间不平衡等特点.人口老龄化对我国社会养老保险现状产生了一定影响,必须建立与完善多层次养老保险体系和农村养老保险制度,让更多的人享有社会保障. 相似文献
116.
针对目前吉林省高校体育教师人力资源开发过程中存在的主要问题,应从社会环境优化视角进行系统研究,并在对社会环境目标优化理论界定的基础上,提出相应的对策,以支持吉林省高校体育教师人力资源开发的顺利进行。 相似文献
117.
于民 《山西财经大学学报》2004,26(2):109-113
我国已经并即将更为严峻地面临着人口老龄化所带来的养老保险体制的财务平衡问题。为此,必须寻找一条规避不足清偿风险、消化转制成本、实现财务平衡的改革之路。但我国目前的财政理论、财政收入结构、养老保险费的征缴以及财政支出结构都不能满足改革的要求。文章在分析我国财政困境的基础上,从财政学的角度对我国养老保险体制的改革框架做了分析。 相似文献
118.
杨光烈 《西安财经学院学报》2005,18(2):75-77
(补充)工伤保险是近年来我国商业保险市场的新生事物。在我国产、寿险分业经营的制度下,财产险公司和寿险公司分别从自己的角度推出了适应这个需求的产品。并由此形成了“责任险方案”和“人身险方案”并存的市场供给局面。本文从法定责任转移、纳税优惠以及前瞻性三方面对两种方案进行了分析对比,得出结论:选用“责任险方案”更符合投保企业的利益。 相似文献
119.
马克思人的本质观探析 总被引:1,自引:0,他引:1
牛菲 《安徽工业大学学报(社会科学版)》2003,20(6):72-74
马克思在其思想发展的不同阶段,对人的本质有着不同的论述。以往有的论者,常常局限于马克思的某 一经典论述来探讨人的本质,未着眼于马克思完整意义上的人的本质观。马克思认识人的本质的方法论原则:实 践——社会——现实的人。 相似文献
120.
李泓欣 《吉林省经济管理干部学院学报》2002,16(5):35-36
21世纪,基金业正成为最具成长性的行业之一。在中国,投资基金的发展还很不完善,但将成为新的投资热点。以市场化方式促进基金发展,设立开放式基金是我国基金业的发展方向。私募基金的产生源于市场的需求,走向合法化才是它的出路。 相似文献